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This research delves into the importance of entrepreneurship in crisis situations, focusing on a detailed analysis of two of the most significant events in terms of economic and social repercussions that have taken place in Ecuador, such as: The earthquake of April 16, 2016 that affected the provinces of Manabí and Esmeraldas and the COVID 19 pande...
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Context 1
... trends with a lower percentage are business collaborations and alliances, the implementation of a sustainability and social responsibility approach, and the diversification of the product portfolio, as can be seen in Table 2. Table 3 shows that 34.7% of respondents consider that in crisis situations it is a priority to provide financial advice to entrepreneurs. In second place, a significant 30.20% consider that training and education are essential for this group. ...