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-Twenty most referenced seminal authors in the area of consumption.

-Twenty most referenced seminal authors in the area of consumption.

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Figure 1 -Consumption research trends.
Figure 2 -Twenty most referenced seminal authors in the area of...
Number of articles per Journal.
Number of articles per year.
+1 List of most cited Brazilian authors in consumption in the researched...
Trends in advertising and consumption research: a longitudinal analysis of the academic field in Brazil from 2006 to 2018
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  • Sep 2023
This study explores the general body of texts of the project on research trends in advertising and consumption, based on what has been published in the most qualified national journals in the area of Communication in Brazil. The study is limited to Brazilian journals, as evaluated by the Qualis CAPES stratum A2 (valid until 2018), covering the year...
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