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Top 10 locations where visitors came from, unique visitors, percentage of new visits and average visit duration.
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This article explores tensions between the imaginaries and material hindrances that accompany the development of digital infrastructures for narrative exchange and public engagement. Digital infrastructures allow civil society organizations to become narrators of their community lives, and to express solidarity and recognition. Often full developme...
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... the collection of analytics allowed C- Media to locate its web visitors geographically and hence to evaluate the timeliness and spatial range of their stories. For example, in July 2012, most visitors accessed the website from the North of England, and from areas where C-Media's programme was delivered (see Table 1). It was also important for C-Media to collect and analyse information not only about the origin and location of web visitors, but also about how these visitors engaged with the site. ...Similar publications
Citations
... The process for implementing this digital communication tactic consists of nine phases (Dale, 2014;Fotopoulou and Couldry, 2015;Sutherland, 2020), as presented in Table 1. ...
Purpose-This study addresses the pivotal role of digital transformation (DT) in the post-pandemic business landscape, identifying a notable gap in comprehending strategic adaptations and digital communication amidst the complexities of the digital era. It seeks to illuminate practical insights for businesses navigating through DT by intertwining its technological and organizational aspects.
Design/methodology/approach-Employing a conceptual approach, this paper synthesizes existing literature and theoretical frameworks related to DT, integrating its technological, strategic and organizational dimensions. It utilizes real-world instances to elucidate the digital era's practical implications and strategic adaptations. The study also proposes a research agenda that spotlights pressing DT issues, challenges and actionable strategies for businesses.
Findings-Despite DT's inherent complexity, the paper reveals that it is crucial for businesses navigating the contemporary digital landscape. It underscores the importance of strategic adaptations in DT, highlighting their implications on customer experiences and organizational structures amidst the evolving technological and market dynamics. Moreover, it accentuates the significance of effective digital communication strategies in enhancing user experiences and conveying value propositions adeptly.
Originality/value-This paper brings vital aspects of DT impacting modern organizations, offering invaluable insights for practitioners and scholars aiming to comprehend and navigate DT's complexities. The identified research gaps underscore the necessity for further exploration, aiming to broaden DT's theoretical and practical facets.
... Analysis of storytelling was performed through a process of curation, that is through synthesis and the grouping of information according to different common storylines (see, for example, Our Voices, 2016). Following Fotopoulou and Couldry (2015), data was thus curated in a way that involved weaving various individual narratives into a set of consistent themes. ...
Place is of central significance to urban planning processes that specifically target community involvement and co-ownership of development decisions. Consequently, the intriguing but often daunting task of understanding how a sense of place emerges, develops, and evolves has been a subject of interdisciplinary study that links the social sciences, humanities, and more recently, cognitive sciences. Since Kevin Lynch’s classic study of urban images and mental maps, borders within cities have either directly or indirectly featured as vital meaning-making elements of place identities. However, despite some remarkable precedents, analysis of political and socio-cultural borders has only begun to link place-making and bordering processes in ways that resonate with urban planning studies. In this article, we will suggest that borders emerge in the embodied creation of social space as a means to interpret the environment and stabilise ways of knowing the wider world. Building on our own previous research on participatory place-making initiatives in Berlin, we will indicate how border stories (i.e., the social communication of neighbourhood distinction, relationality, and transformation) represent vital knowledges of place. These knowledges reflect embodied experiences of place as well as contestations and tensions that characterise place development processes. Perhaps most importantly in terms of planning, the salience of urban borders lies in broadening understanding of how and why places function—or fail to function—as communities.
... The use of narrative techniques to narrate real-life events is a strategy established to attract the audience, and the greater the narrative wealth, the deeper the levels of audience commitment and engagement (Fotopoulou & Couldry, 2015). Broadcasting the narration through digital platforms lays the way for alternative versions to the main narration and, in this respect, the multi-platform digital structure of Serial was one of the first cases in which narration through digital media enabled accompanying the narration of past events with social media comments (Hardey and James, 2022). ...
New platforms for information: Choreographies to tell the news on TikTok
Los medios de comunicación que usan plataformas como TikTok corren el riesgo de distorsionar la percepción de su profesión. Al actuar como "showman" y crear personajes exagerados para ganar "likes", los periodistas corren el riesgo de dañar su credibilidad. Los medios de comunicación desarrollan estrategias basadas en el humor y el espectáculo en TikTok para interactuar con la audiencia y eso tiene un efecto en la manera de lograr el reconocimiento profesional tradicional.
... Consequently, digital hyperlocal journalism and digital hyperlocal storytelling are easily combined into digital hyperlocal media, as used in the current study as an umbrella term, which deliver these hybrid discourses as journalism and storytelling across a community (De Meulenaere, Courtois, and Ponnet 2020). Digital hyperlocal media 'allow civil society organisations to become narrators of their community lives' in everyday affairs and to 'express solidarity and recognition' from a socio-political perspective (Fotopoulou and Couldry 2015). In other words, digital hyperlocal media is a 'place' in which a 'story is gathered with other stories for exchange and reflection' of their community life and local politics (Couldry 2008, 58). ...
... In short, digital hyperlocal media in Seoul is understood as the articulation of government policy, the local economy and grassroots participation, sharing the value that residents as storytellers can eventually 'construct the worlds they want to inhabit within [the] information society through mundane everyday practices' (Fotopoulou and Couldry 2015). As of 2020, the number of digital hyperlocal media organisations in Seoul had risen to 74, and the number of participants in local media activities has reached approximately 9,000. ...
The popularisation of digital media technologies, from the Internet to diverse social media networks, has enabled ordinary citizens to become digital hyperlocal media participants in various localities. The current study examines digital hyperlocal media practices in Seoul from an ontological, ethical and political perspective of care. There is convergence in how digital hyperlocal media constitute a singular form of caring-with, particularly by practicing truth by, for, and of themselves in a locality. In our analysis, care-of-us ethics featured in digital hyperlocal media are actualised in five interrelated elements of ‘space, collectivity, communication, work, and product’—that is, (1) creating and dwelling (space), (2) hosting and joining (collectivity), (3) listening and speaking (communication), (4) shifting and overlapping (work), and (5) versatility and vernacularity (product). Digital hyperlocal media is an incubation (not perfection) of the local public sphere, in which participants, both producers and audiences, are connected as immanent (not established) members of the public, and create threads of potential (not completed) public opinions.
... Deze real-life buzz leek te zorgen voor een boost in de verkoop van filmkaartjes ($ 140 miljoen in de VS tegen geschatte kosten van $ 60.000), waardoor traditionele marketinguitingen nauwelijks nodig waren om de film onder de aandacht van het publiek te brengen. Later lieten ook populaire films zoals The Matrix en Harry Potter zien hoe verhalen fan community's kunnen inspireren om met elkaar in gesprek te gaan over verhalen en die met fan fiction uit te breiden (Fotopoulou & Couldry, 2015;Jenkins, 2006;Scolari, 2009). ...
... The use of narrative techniques in the retelling of real-life events is a well-established means to attract audiences; indeed, evidence shows that the greater the narrative richness, the deeper the levels of audience engagement. 10 Dissemination of storytelling through networked platforms allows for alternate versions of the core narrative to be produced and to reach their audience as their content in turn is made visible across online forums. 11 Serial's digital multiplatform structure was one of the first instances in which storytelling through digital media allowed the narration of past events to intersect with present-day networked commentary. ...
This paper explores the characteristics of storytelling in a digital medium through Season One of the podcast Serial. We analyse how Serial’s digital audience engages with and reacts to the narrative, and how it influences the success and the reach of the show. We draw attention to how the cross-media format of Serial enables listeners to participate in the narrative, to argue that storytelling to a digitally networked audience relies on both old and new aesthetic narrative forms.
... The introduction of social media and digital tools have fundamentally changed the ways people engage with organizations-shifting from mass communication models to more adaptive and engagement models (Fotopoulou & Couldry, 2015). People can customize the information they consume, the places from which they access information, and what they do with that information. ...
Contemporary professional reports and research suggest that in corporate communication and related programs, we are not creating environments for modern students to thrive nor are we meeting the industry’s expectations in a “hypermodern” world. Using personal ethnography, this article analyzes industry-articulated limitations in the knowledge and skill sets of new communication practitioners, reviews contemporary literature identifying the learning needs of today’s students, and proposes a set of best practices based on the literature and the author’s own journey as a higher education practitioner of 20 years. Best practices identified here incorporate elements of entertainment, engagement, and an “open-world” approach that places the student experience at the core of each class and overall course design.
... In the same direction, Dahlgren (2009) puts engagement as synonymous with participation, always in a political sense. This vision is also shared by authors such as Couldry, Livingstone and Markham (2007), and Fotopoulou and Couldry (2015) as relationships between public engagement and media practices. ...
... However, curating is also an emergent social science methodology that involves the analysis of individual sources (e.g., social media content), a synthesis of the insights they provide and then grouping of information according to different common storylines (see Our-Voices, 2016). Following Fotopoulou and Couldry (2015), data was curated in a way that involved weaving various individual narratives into a set of consistent themes. The grouping of content thus reflected processes of appropriation and representation in the narration of place ideas expressed by residents, stakeholders, visitors, and users of the locales more generally. ...
Linking borders to cognition can widen our understandings of space-society relations. In this contribution, border-making will be related to the creation of urban place distinctions and place narratives that create a sense of specific "thereness." The focus is not on cognitive mappings of urban borders as such. Rather, border-making will be revealed as an intersubjective creation of meaning in the guise of socially communicated narratives of place distinction-stories and knowledges of place that reflect embodied experience of place specificity and relationality with regard to wider urban contexts. I argue that the utility of interpreting urban spaces and places in this fashion lies in understanding why borders within society are created and how they become evident in the process of meaning-making. This perspective also helps us understand the significance of place and why cities and their neighbourhoods are continuously appropriated and reappropriated in social, cultural, and political terms. As borders tell stories, border-making itself involves narratives of change and continuity that can reveal much about how places function-or fail to function-as communities. Developing an approach elaborated by Scott and Sohn, examples of urban border-making will be gleaned from Berlin and Warsaw.
... The concept of engagement has been examined by researchers in a variety of fields (e.g. education, marketing, video games, virtual reality, etc.) for conceptualizing and measuring the effectiveness of digitally presented content (Ashley & Tuten, 2015;Fotopoulou & Couldry, 2015;Bromberg et al., 2013;Hung, Hwang, & Huang, 2012;Boyle, Connolly, Hainey, & Boyle, 2012;Hernandez et al., 2013;Cruz-Benito, Therón, García-Peñalvo, & Lucas, 2015). Many of these studies characterize engagement as having multiple elements: behavioral, emotional, and cognitive engagement. ...
Effective presentation skills never go out of style, however, the channel by which we deliver presentations has been rapidly changing over the past two decades. Technological developments have made it easier to bring audiences together in virtual spaces and as a result, more and more presentations are taking place every day through digital channels. The cornerstones of effective and engaging presentations have remained the same for hundreds of years, but digital presentation and meeting channels bring both new challenges and opportunities that need to be examined in order to ensure we as a field are applying and teaching the best practices for this new channel. While some face-to-face presentation skills and best practices carry over to the digital world, there are new and unique practices that must be considered when attempting to engage digital audiences. The primary aim of this manuscript is to provide presenters and facilitators an overview of the unique opportunities and challenges that digital channels present along with details on the best practices and approaches for engaging digital audiences in an effective manner. An examination of future challenges for training and coaching presenters within these digital channels is also discussed.
