Fig 5 - uploaded by Khairi Azhar Aziz
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Time taken to read all the reviews.

Time taken to read all the reviews.

Source publication
Experiment Findings
Full-text available
e-Commerce today is a remarkable experience. However, finding and purchasing a right quality product based on numerous product reviews and manual rating in the e-commerce websites utilize much time among the consumers. This paper presents the problems faced by the consumers when buying products in e-commerce websites and a solution to solve the pro...

Context in source publication

Context 1
... it is crystal clear that reviews and ratings are playing a major role when purchasing a product in ecommerce websites. 5 shows a pie chart on the time taken the respondents took to read all the related reviews of a product. 60% of the respondents took more than one hour to read the reviews. ...