Fig 8 - uploaded by Khairi Azhar Aziz
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e-Commerce today is a remarkable experience. However, finding and purchasing a right quality product based on numerous product reviews and manual rating in the e-commerce websites utilize much time among the consumers. This paper presents the problems faced by the consumers when buying products in e-commerce websites and a solution to solve the pro...
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... with manual product ratings. This is meant by, either they have seen a good review with low product rating or a bad review with a high product rating which both do not make sense at all. The reviews and ratings should be related with each other to avoid creating distrust among the other consumers who firstly visited a particular shop. Fig. 7 and Fig. 8 show pie charts on difficulty and time consumption in finding and purchasing a right product. All 20 respondents agreed that finding and buying the best product for them is really time consuming and very difficult. This is maybe because finding a product that has the highest product rating on an unordered products arrangement consumes ...