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Three Elements of Consumer Analysis  

Three Elements of Consumer Analysis  

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Organic foods are now easily available everywhere irrelevant of the location. The pattern of organic food consumption in India is much different than in the developed countries. So what do Indian organic food consumers prefer? This research presents a study on consumer behaviour and attitude towards organic food in Delhi-NCR. Quantitative data is c...

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... In order to describe the emerging consumer groups, factors such as nutritional values, naturalness or health values of food products, as well as socio demographic attributes were used. [20,21,22,23] consider health related determinants . ...
... India produced around 1.35 million MT (2015-16) of certified organic products which includes all varieties of food products namely sugarcane, oil seeds, cereals & millets, cotton, pulses, medicinal plants, tea, fruits, spices, dry fruits, vegetables, coffee, cotton, fibre etc. (Yadav, 2015). Though 50% of the organic food production in India is targeted towards exports, there are many who look towards organic food for domestic consumption (Rekha and Neeraj, 2013) and the increasing trend in organic food consumption is evident from the fact that many organic food stores are mushrooming in India. In India, consumers prefer organic marmalade, organic strawberry, organic tea, organic honey, organic cashew butter and organic flour (Rekha and Neeraj, 2013). ...
... Though 50% of the organic food production in India is targeted towards exports, there are many who look towards organic food for domestic consumption (Rekha and Neeraj, 2013) and the increasing trend in organic food consumption is evident from the fact that many organic food stores are mushrooming in India. In India, consumers prefer organic marmalade, organic strawberry, organic tea, organic honey, organic cashew butter and organic flour (Rekha and Neeraj, 2013). The pattern of organic food consumption in India is much different than in the developed countries. ...
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