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... the sake of simplicity, several important relations are not shown in the Fig. 5.3 diagram. First, performance of a behavior can provide new information about the likely outcomes of the behavior, about expectations of others, and about issues of control. These feedback loops are of course likely to influence future intentions and behavior, and they are partly captured by including past behavior among the background ...
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... Bandura refers to intentions as proximal goals. 11 Beyond the scope of the present chapter, there is also good evidence to support the effects of beliefs on attitudes, norms, and perceived control, as shown in Fig. 3. Some relevant discussions can be found in other chapters of this volume dealing with the effects of beliefs on attitudes (Chapter 8) and on behavior (Chapter 15). 12 As we noted earlier, volitional control is expected to be relatively lower for attaining a goal such as losing weight than for performing a behavior such as eating a ...
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... This interest, in turn, can lead to increased participation, engagement, and motivation in PE and sports training (Ajzen & Fishbein, 2005). ...
This research explores the impact of functional physical training (FPT) on enhancing physical education learning interests among male school basketball players. FPT, which emphasizes sport-specific movements and real-life functional exercises, has gained recognition for its potential to improve physical fitness and motor skills while fostering greater engagement in physical education programs. By examining the relationship between FPT and student motivation, this study aims to highlight how integrating FPT into physical education can enhance students' interest in the subject, particularly in the context of basketball training. The findings suggest that functional training not only boosts physical performance but also cultivates intrinsic motivation, promoting long-term engagement and a positive attitude toward physical activity. This research underscores the importance of incorporating FPT in school curricula to create more effective and engaging physical education programs that encourage lifelong fitness habits.
... Norma subjektif mengacu pada tekanan sosial yang memengaruhi minat beli konsumen (Ajzen, 2005). Persepsi kontrol perilaku mengacu pada pandangan tentang kemudahan atau kesulitan melkaukan tindakan yang dipengaruhi oleh pengalaman dan lingkungan (Ajzen & Fishbein, 2005). Kepedulian lingkungan mencerminkan upaya menjaga kelestarian dan keberlanjutan lingkungan (Purwanti, 2017). ...
The development of the innovative beverage industry encourages the creation of environmentally friendly products, one of which is cascara casandra syrup from Brand Netisane, which processes coffee skin waste into a useful product that is low in caffeine and high in antioxidants. Despite its great potential, consumer awareness of the advantages of this product is still low. This study aims to examine consumer perceptions and the level of purchase intention towards cascara casandra syrup from Brand Netisane. The variables used in this study include attitudes, subjective norms, perceived behavioral control, environmental concerns, and health awareness. With a quantitative descriptive approach, this study used the census method with all product consumers as respondents. A total of 40 respondents participated in this study, and data were collected through a Likert scale questionnaire distributed online through Goofle Form. The results showed that the purchase interest in cascara syrup reached 82%. Positive perceptions are reflected in attitudes (82.17%), subjective norms (65.5%), perceived behavioral control (85.33%), environmental concerns (84%), and health awareness (82.75%). The main factor influencing purchase intention is health benefits which reached 84.5%.
... In order to understand the underlying difference that affects intention, its antecedents need to be examined. Attitude has been strongly linked to intention [7], [19], [20] and refers to the degree to which an individual holds a favorable or unfavorable evaluation or assessment of the behavior, which is strongly associated with intention. For these reasons, attitude is considered a key subject variable in this study. ...
This study investigates the entrepreneurial intention of engineering and non-engineering students to understand the potential entrepreneurial gaps among future engineers. The study specifically examines the underlying factors, especially looking at the entrepreneurial scales of mindset and attitudes. The study is a quantitative research conducted by a survey with 112 participants. The results reveal that engineering students exhibit lower levels of entrepreneurial intention compared to the non-engineering group, showing that there is a gap between groups. The two groups exhibit similar levels of entrepreneurial attitudes, while the engineering group shows lower levels of entrepreneurial mindset. The effect of mindset on intention is significant among engineering students and insignificant among non-engineering students, whereas attitudes do not demonstrate a substantial discrepancy. The study found no notable variation in the promotion of entrepreneurial perception among students. The results show that developing an entrepreneurial mindset among engineering students is vital for promoting their entrepreneurial intentions. To achieve this, the research shows that institutions should provide the necessary skills and a supportive environment. Implications for institutions consist of establishing programs that advance entrepreneurial thinking and hands-on experience, leading to a new cohort of successful engineers turned entrepreneurs.
... All these findings could be supported by behavior change theories and Health Belief Model. Based on behavior change theories, one significant factor for a person to perform a behavior is the person's beliefs about this behavior [11]. This is consistent with the Health Belief Model [12] that if people perceive benefits to their health, then they are motivated to engage in healthpromotion behavior. ...
... Acceptance is a latent construct with different factors influencing the construct. To explain these factors, different research models were developed for a wide variety of systems and applications in various domains [5] [6]. The two most influential models of technology acceptance are the Technology Acceptance Model (TAM) by Davis [7] and the Unified Theory of Acceptance and Use of Technology (UTAUT) by Venkatesh et al. [8]. ...
Augmented Reality (AR) is an emerging technology that ranks among the top innovations in interactive media. With the emergence of new technologies, the question about the factors influencing user acceptance arises. Many research models on the user acceptance of technologies were developed and extended to answer this question in the last decades. This research paper provides an overview of the current state in the scientific literature on user acceptance factors of AR in training and education. We conducted a systematic literature review, identifying 45 scientific papers on technology acceptance of augmented reality. Twenty-two papers refer more specifically to the field of training and education. Overall, 33 different technology acceptance models and 34 acceptance variables were identified. Based on the results, there is a great potential for further research.
... This theory is superior to the previous one since it establishes that the intention and the resulting behavior occur in a deliberate and controlled way [70]. In the context of the Theory of Planned Behavior, the factors that induce the appearance of intention and behavior are attitude, business self-efficacy, and subjective norms, among the most important determinants. ...
... These can be improved with entrepreneurial education [23], deriving a direct or indirect relationship. Thus, the more favorable the attitude and subjective the norm, the greater the perceived control will be and, consequently, the stronger the personal intention to achieve the desired behavior will be [70]. ...
The main objective of this article is to analyze the effect of a group of predictors on entrepreneurial intention from the perspective of emotional competencies. To achieve this aim, a sample of 996 students belonging to ten public and seven private universities was selected, with each university having been granted high-quality accreditation by the Colombian Ministry of Education. The theoretical approach was based on Ajzen’s Theory of Planned Behavior (TPB), and the empirical analysis was based on structural equation models. Eight hypotheses were tested, with entrepreneurial intention as the dependent variable and emotional competencies, subjective norms, entrepreneurial self-efficacy, and entrepreneurial attitude as independent variables. The information was obtained by applying a questionnaire with a Likert scale to students of subjects related to entrepreneurship. From the findings of the study, it is concluded that in the two ecosystems analyzed (public and private), emotional competencies (EC) have neither a direct influence on entrepreneurial intention (EI) nor an indirect one since no significant influence is observed between emotional competencies and entrepreneurial attitude; however, a direct and positive effect was recorded between the self-efficacy and entrepreneurial attitude constructs on entrepreneurial intention. In addition, it is observed that subjective norms (SN) do not directly affect EI, but they do influence it indirectly, being mediated by entrepreneurial attitude and self-efficacy. The contribution of this study is focused on obtaining a better understanding of the entrepreneurial intentions of university students in Colombia, which will make it possible to foster strategies for the generation of youth employment and public policies to promote various entrepreneurial initiatives. This could be based on government regulations adopted in the last decade, which are still under development, and the broad participation of university students and research groups of higher education institutions. Furthermore, given the dearth of research examining the impact of emotional competencies on the entrepreneurial intentions of young Colombian university students, this study aims to bridge the existing knowledge gap, thereby contributing to the development of a more robust body of literature that can inform the design and implementation of educational strategies and public policies aimed at fostering entrepreneurship within the university ecosystems of this country.
... In other words, consumers may have the intention to reduce food waste but fail to do so (Visschers et al. 2016), a phenomenon that scholars refer to as the intention-behavior gap (Nguyen et al. 2019;Fraj-Andrés et al. 2023). Ajzen et al. (2018) find that the correlation between intention and behavior averages 0.45-0.62, that is, the two are not perfectly aligned. ...
The increasingly serious problem of food waste in China has become an important bottleneck constraining sustainable development, posing a great challenge to food security, resource and the environment. Therefore, it is urgent to reduce food waste. However, the inconsistency between consumers’ intention to reduce food waste and their behavior weakens the effectiveness of anti-food waste efforts to some extent. Based on the extended MOA model, this study examines consumers’ intention-behavior gap in reducing food waste and explores the moderating effects of opportunity, ability and face consciousness on the conversion of food waste reduction intention into actual behavior in the context of China. In addition, we further categorize consumers into high and low face consciousness groups to explore the differences in the moderating effects of opportunity and ability. The results show that there is indeed a gap between consumers’ food waste reduction intention and behavior. In terms of the moderating effects, the factors of external environment, emotional information, and ability have a significant positive moderating effect on the conversion of food waste reduction intention into actual behavior, while rational information has no significant moderating effect. Notably, face consciousness plays a significant negative moderating effect. For the high face consciousness group, only emotional information has a significant positive moderating effect; while for the low face consciousness group, external environment, emotional information, and ability have a significant positive moderating effect. What’s more, rational information has a non-significant moderating effect on both the high and low face consciousness groups.
... This theory states that a purchase decision as a behaviour is preceded by a behavioural intention or intention to perform the behaviour. Behavioural intention is determined by three variables, namely attitude towards the behaviour itself, subjective norms, and perceived behavioural control (Ajzen & Fishbein, 2005). ...
... Effect size (f2) of the effect of attitude on cremation intention is found in the moderate category with a value of 5.7 per cent. This is in line with the postulate in Fishbein and Ajzen (2005) in the Theory of Planned Behavior (TPB), people who will use cremation services in the ngaben ceremony are a behaviour that is preceded by their intention to carry out ngaben with cremation services at the crematorium. The phenomenon of the emergence of ngaben using cremation services as an option for carrying out ngaben ceremonies in Hindu communities in Bali, indicates that there has been social change in the community order. ...
One dimension that needs to be considered to see social change is the consequences of social changes that occur in society. The aim of this research is to test and explain the influence of cremation attitudes, subjective norms and perceived behavioral control on the intention to crem with cremation services which are moderated by religiosity. Indicator development was carried out on variables based on local wisdom. The research target population 767, with a research sample of 140, using a non-probability sampling method. Data was collected by questionnaire and analyzed using SmartPLS. The results of the research prove that the implementation of cremation attitudes, subjective norms and perceived behavioral control have a positive and significant effect on cremation intentions to use cremation services at the crematorium. It is proven that religiosity significantly moderates the influence of cremation attitudes, subjective norms and perceived behavioral control on cremation intentions to use cremation services. However, on the influence of cremation attitudes and subjective norms, religiosity weakens, meaning that if people's cremation attitudes towards cremation intentions are moderated by religiosity, there will be a decrease in people's intentions to carry out cremation cremations, as well as subjective norms, the moderating role of religiosity can weaken cremation intentions among Hindus. in Bali. Meanwhile, the influence of perceived behavioral control strengthens, meaning that religiosity in its role in moderating perceived behavioral control strengthens the intention of the Hindu community in Bali towards cremation with cremation services.
... One of the key topics is retail consumer behaviour and social psychology. According to Ajzen and Fishbein (2005), attitudes are feelings of favorability or favorability towards a specific attitude, object, or behaviour. People are exposed to an issue over time or by receiving indirect information from others, according to certain definitions of attitude as a set of individual ideas on a subject that is based on a person's judgment of that subject and its mental data (Ajzen, 2001). ...
Since they have been incorporated into retail, robots have been discussed more frequently in academic publications and public debate. Customers in retail sector, as well as workers will be resistant to the rising employment of robots as their capabilities increase and they are employed to supplement or replace human labour. "Interdisciplinary" denotes a technique that amalgamates knowledge and methodologies from several academic or professional domains to attain a thorough comprehension of a particular subject or matter. As robots and AI become more common in society, this study examines the public's attitudes towards their use in retail. Consumer perceptions of retail robots are examined using consumer psychology and technology attitudes literature. To fill the research gap, 393 retailers' responses on service robot deployment in retail contexts are analyzed, with an emphasis on the East region. Service robot attitudes vary based on aspects such as robot benefits, social skills, and technology attitudes. Cluster analysis divides respondents into "high techies" and "high touches," depending on their service robot acceptance. The regression study clarifies how numerous factors affect retail robot-assisted service perceptions. Retailers and policymakers can learn from the survey that consumer opinion is significant for the future integration of robots in retail.
... Thus, PBC is the most important mediator in increasing intention. If a person doesn't have a high level of PBC, the influence of the other two variables is significantly lowered (Ajzen & Fishbein, 2005). ...
Entrepreneurship is a fundamental driver of economic development, critical for poverty reduction and for sustainable development. However, entrepreneurship education (EE) growth has occurred without a corresponding increase in students engaging in entrepreneurship. This research contributes to the gap in the literature on understanding how to develop entrepreneurs by examining the impact of EE on students’ entrepreneurial intention. Using the Theory of Planned Behavior, we evaluated changes in students’ intentions to become entrepreneurs after taking a hypothetical-based course in five universities in five countries. We found a flatline of entrepreneurial intention across all schools. EE had no positive impact on student intention to become an entrepreneur after taking an entrepreneurship course. This research provides more effective options for EE. Problem-based approaches, relying on concrete experiences, better align how entrepreneurs learn to be entrepreneurs. This is the first study that analyzes the impact of EE on entrepreneurial intention comparing different countries using similar hypothetical-based assignments, identifying the misalignment of how entrepreneurs learn and how EE is commonly taught.
