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The structure of the respondents' answers regarding their shopping inspiration while using the smartphone (n = 229)

The structure of the respondents' answers regarding their shopping inspiration while using the smartphone (n = 229)

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Figure 1. The structure of the respondents' answers regarding their...
Figure 2. The structure of the respondents' answers regarding...
Figure 3. The structure of the respondents' answers regarding the...
Figure 4. The structure of respondents' answers regarding the...
The demography data of the respondents by gender and age (n = 229)
Smartphone as a device supporting the interpenetrating of offline and online processes in shopping - empirical research among the Y generation
Article
Full-text available
  • Dec 2018
The dynamic development of new technologies changes the daily behaviour of contemporary consumers. In the last decade one of the popular mobile devices that revolutionized both access to information and the way of communication – is the mobile phone, the so-called smartphone. Young consumers that are classified as the Y generation are regarded as i...
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Context 1
... this study, the first issue was to identify the phenomenon of finding shopping inspiration while using the smartphone by the representatives of the Y generation. All responses given to the presented statement have been included in Figure 1. ...

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