Figure 3 - uploaded by Liwia Delińska
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The structure of the respondents' answers regarding the preference of using the Internet on the smartphone while purchasing at traditional retail (n = 229)
Source publication
The dynamic development of new technologies changes the daily behaviour of contemporary consumers. In the last decade one of the popular mobile devices that revolutionized both access to information and the way of communication – is the mobile phone, the so-called smartphone. Young consumers that are classified as the Y generation are regarded as i...
Context in source publication
Context 1
... third issue of the study concerned the evaluation of the preferences of using the Internet on the smartphone while purchasing at traditional retail. All the answers to the statement have been presented in Figure 3. Among the respondents, 12.66% indicated that they preferred to use the Internet on the smartphone when shopping at brick-and-mortar shops. ...
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