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The structure of the respondents' answers regarding recognition of the smartphone use to absorb information on product before purchasing (n = 229)

The structure of the respondents' answers regarding recognition of the smartphone use to absorb information on product before purchasing (n = 229)

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Figure 1. The structure of the respondents' answers regarding their...
Figure 2. The structure of the respondents' answers regarding...
Figure 3. The structure of the respondents' answers regarding the...
Figure 4. The structure of respondents' answers regarding the...
The demography data of the respondents by gender and age (n = 229)
Smartphone as a device supporting the interpenetrating of offline and online processes in shopping - empirical research among the Y generation
Article
Full-text available
  • Dec 2018
The dynamic development of new technologies changes the daily behaviour of contemporary consumers. In the last decade one of the popular mobile devices that revolutionized both access to information and the way of communication – is the mobile phone, the so-called smartphone. Young consumers that are classified as the Y generation are regarded as i...
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Context 1
... second statement in this study was aimed at recognizing whether the Y generation representatives use the smartphone to absorb information on products before purchasing. All the responses are shown in Figure 2. ...

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