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Background
The topic of food is broad and global, thereby representing an influential sector of the economy. Motivated by the advent of Industry 4.0, massive potential exists to implement cutting-edge technologies in the food industry. Recent years have seen a growing interest towards the applications of augmented/mixed reality (AR/MR) in the food...
Citations
... In classrooms settings, VR is employed to construct realistic laboratory simulations and historical environments to enhance knowledge retention among students when compared to conventional learning methods. Nevertheless, in numerous communities, there remains a degree of concern regarding the adoption of immersive technologies (Chai et al. 2022). Despite observable increases in the acceptance of digital teaching methodologies in countries including India and Brazil, reluctance towards VR tools remains evident (Gonaygunta et al. 2023). ...
... These smart appliances can guide users in cooking food in ways that preserve maximum nutritional value, making meals more nutritious and enhancing the health benefits of the food consumed. This leads to better utilization of the food's nutritional potential [128][129][130]. Biotechnology and precision agriculture can be used to fortify and biofortify crops with essential vitamins and minerals. ...
Ensuring global food security is a critical challenge that necessitates innovative solutions and advanced technologies.
This study explores how the fourth industrial revolution (Industry 4.0) technologies can transform
global food security by enhancing availability, access, utilization, stability, agency, and sustainability. Technologies
such as the Internet of Things (IoT), Artificial Intelligence (AI), big data, blockchain, and robotics are
detailed, highlighting their current applications in the food sector. Emphasizing Sustainable Development Goal 2:
Zero Hunger, the study examines how precision agriculture, smart farming, automated machinery, real-time
monitoring, data analytics, and digitalization can improve food production, distribution, and quality, ultimately
fostering food security. This comprehensive analysis offers strategic insights and policy recommendations
for stakeholders to leverage these transformative technologies, ensuring a sustainable and secure food future for
all.
... Augmented reality (AR) applications are also being explored for their potential to revolutionize training and operational procedures in agriculture [85]. AR and mixed reality technologies contribute to food science areas such as dietary assessment, traceability, and food safety [86]. Generative AI enhances these technologies by providing realistic simulations and predictive models that can improve training effectiveness and operational efficiency. ...
... These interactive experiences provide entertainment and education and create memorable moments and social connections around food. Moreover, advancements in technology such as virtual reality (VR) and augmented reality (AR) are enhancing interactive cooking experiences by allowing participants to visualize recipes, explore virtual kitchens, and receive step-by-step guidance in real-time [15]. However, ensuring accessibility, inclusivity, and affordability are essential for adopting interactive cooking experiences. ...
The food industry is undergoing rapid transformation driven by technological advancements, shifting consumer preferences, and evolving global trends. This paper uses insights from the hotel sector to explore the future trends and prospects in the food industry through the lens of hospitality and the future trends and prospects in the food industry. This study also investigates the changing hotel food service industry, analyzing present practices and innovations. We focus on the impact of technological improvements, shifting consumer preferences, and increased attention to sustainability. We examine prominent developments in the hotel sector, including customized dining experiences, technology integration, and sustainability measures, providing evidence to support these observations. The paper discusses the increasing importance of sustainability, health-conscious dining, and the demand for personalized culinary experiences. By examining case studies, market trends, and industry data, this finding reveals the techniques that hotels utilize to satisfy the changing demands of guests and maintain a competitive edge in the market. The study provides significant insights and recommendations for stakeholders in the hotel business looking to manage the future trajectory of the food industry based on a synthesis of evidence.
... Ayrıca, artırılmış gerçeklik uygulamaları, müşterilere yemeklerini sipariş etmeden önce nasıl görüneceğini hayal etmelerine yardımcı olarak daha etkileyici bir yemek deneyimi sunma potansiyeline sahip olmaktadır (Batat, 2021). Tüm bunlar kapsamında artırılmış gerçeklik, doğal ortamı zengin sanal bilgilerle tamamlayarak misafirlere yeme eylemini keyifli hale getirme imkânı sunabilmektedir (Chai, O'Sullivan, Gowen, Rooney, & Xu, 2022). Ayrıca, yaratıcı ve eğlenceli yemek pişirme animasyonları sergileyen yenilikçi artırılmış gerçeklik uygulamaları kullanan restoranların, müşterilerin restorana olan bağlılığını artırdığı da bilinmektedir (Batat, 2021;Avcı, Bilgili, Özkul & Uca, 2019;Cankül, 2019). ...
Bu çalışmada, dijital pazarlamanın dijital gastronomiye dönüşümü ve bu kapsamda faaliyete geçen sanal restoran kavramı incelenmiştir. Çalışma kapsamında literatür taraması yapılmış, yüz yüze yarı yapılandırılmış görüşme ve katılımcı gözlem teknikleri kullanılarak Türkiye’nin Antalya ilinde sanal restoran olarak faaliyet gösteren Le Petit Chef incelenmeye alınmıştır. Bu kapsamda yazar tarafından katılımcı gözlem tekniği ile restoranda yemek gösterisine dahil olunarak veriler toplamış, gösterinin ardından ise işletmenin yöneticisi ile görüşme gerçekleştirilerek konu detaylandırılmıştır. Çalışmanın bulguları betimsel analiz yöntemi kullanılarak elde edilmiştir. Söz konusu çalışmanın amacı sanal gerçeklik ve artırılmış gerçeklik kullanılarak faaliyet gösteren restoranların bilinirliğini ve tercih edilme durumunu ortaya koymak, aynı zamanda Türkiye’de yeni olan bu uygulama ile müşterilerin farklı deneyimler yaşayabileceklerini ortaya koyarak alan yazına kazandırmaktır. Çalışmadan elde edilen bulgular incelendiğinde sanal restoran uygulamasının misafirler tarafından oldukça sevildiği ve yoğun ilgi gördüğü ulaşılan sonuçlardan bazılarıdır. Yeni bir uygulama olması sebebiyle bazı olumsuzluklarla karşılaşılmasına rağmen, uygulamalar yapılacak gelişmeler neticesinde sanal restoranların uygulama alanlarının genişleyeceği ve müşteri memnuniyetini arttıracağı sonucuna varılmıştır.
... In the context of green electronics purchase intentions, IQ plays a crucial role, as consumers rely on it to evaluate and make decisions about brands or products (Chai et al., 2022). observed that buyers are more likely to trust websites offering unbiased product reviews and feedback from real consumers, which, in turn, influences their trust in the brand and their intention to make online purchases. ...
Purpose
This study aims to explore the determinants of green electronics purchase intention in Malaysia by extending existing knowledge on green consumer behavior and contributing to the field of sustainable consumption.
Design/methodology/approach
A quantitative research approach was adopted, with data collected from 250 Malaysian consumers. The proposed model was tested using partial least squares structural equation modeling to assess the relationships between various determinants and green purchase intention.
Findings
The results demonstrate that perceived consumer effectiveness, green advertising and monetary cost positively affect environmental attitudes, which subsequently influence green purchase intention. The study also identifies that brand image and information quality significantly enhance green brand trust (GBT), leading to stronger intentions to engage in green purchasing. Additionally, it finds that environmental knowledge and environmental concern shape perceived behavioral control, which further impacts green purchasing intention.
Research limitations/implications
The study focuses on Malaysian consumers, which may limit the generalizability of the findings to other cultural contexts. Future research could expand the scope to include cross-cultural comparisons to validate the model in different settings.
Practical implications
By providing insights into the key factors driving consumers’ intention to purchase green electronics, the study offers valuable guidance for marketers and manufacturers to develop targeted strategies that promote sustainable consumption and capitalize on the growing demand for green products in Malaysia.
Originality/value
This study is unique in measuring the influence of green attitude, GBT and perceived behavioral control on green purchase intention specifically within the electronics sector, offering a novel contribution to the literature on sustainable consumer behavior.
... Additionally, AR enables safe and regulated practice settings where educators can make errors and learn from them without facing repercussions in the real world, enhancing their competence and confidence (Lin et al., 2024). Moreover, AR provides tailored learning experiences to accommodate various learning velocities and styles (Chai et al., 2022).There are several obstacles to overcome when integrating AR into TVET teacher training despite its benefits. Technical problems that could restrict AR's adoption include the expensive nature of AR gadgets and the requirement for a strong IT infrastructure (Çöl et al., 2023). ...
This study addresses the critical need for augmented reality (AR) in upper secondary vocational education teacher training programs and focuses on food preparation and production subjects. Rapid technological advancements and evolving industry requirements necessitate innovative teaching methods and competent Technical and Vocational Education and Training (TVET) teachers. Using the PRISMA (The Preferred Reporting Items for Systematic Reviews and Meta-Analyses), this study selected articles from two leading databases, namely Scopus and Science Direct articles, to identify three key themes: technological integration, teacher competency, and professional development, and pedagogical approaches and curriculum development. Technological integration, particularly AR, enhances teaching and learning outcomes. Teacher competency and professional development are vital for equipping educators with industry-relevant skills and digital competencies. Pedagogical approaches like project-based learning and aligning curricula with industry standards ensure effective and relevant education. The study emphasizes the importance of understanding the need for AR in teacher training programs. By integrating advanced technology and ensuring continuous professional development, TVET can better prepare students for the modern workforce, enhancing the overall quality of vocational education.
... In the food sector, it can be applied in the commercial sector (boosting the positive effect on the desirability and probability of purchase) in the instruction of cooking techniques and the presentation of nutritional information [24][25][26][27][28]. In the pharmaceutical sector, augmented reality can improve production efficiency, provide employee training, improve workplace safety, and provide real-time information about production processes. ...
In the era of Industry 4.0 and industrial digitization, augmented reality (AR) is a powerful technology with the potential to revolutionize numerous sectors. However, despite a proliferation of supporting tools and hardware and demonstrated benefits in effectiveness, intuitiveness, and ease of use, the practical implementation of AR within the chemical industries remains surprisingly limited. This indicates a potential shortfall in research and development initiatives aimed at fully exploiting the capabilities of AR for industrial applications. This manuscript presents a comprehensive review of the existing landscape of AR within the industry, aiming to shed light on this intriguing paradox. After providing an extensive overview of the current state of AR in industry, we propose a schematic guideline as a systematic approach for introducing AR into industrial operations. The objective of this guide is to bridge the gap between AR’s evident potential and its actual application, fostering a broader adoption of this innovative technology in the industrial sector. Our work offers valuable insights and a practical roadmap for stakeholders aiming to leverage the transformative power of AR in industrial activities.
... In a review conducted by Chai et al. [36], the authors examined past research to explore the utilization of AR technologies in the context of food. Their investigation revealed that AR technology is predominantly employed in the following domains: dietary assessment, tracking food nutrition, conducting research on food sensory perception, applying it to retail food industry scenarios, employing it in food-related educational and training contexts, and utilizing it for precision agriculture purposes. ...
... Eating with the HMD worn in the head was challenging and affected the overall experience. In summary, AR technologies offer a unique capability to augment or modify environments or objects by adding digital sensations to realworld settings, making it a valuable tool for enhancing the sensory perception of food [36]. ...
... In further studies, it has been found that altering the visual size of a cookie can reduce its consumption [14]. These findings shed light on how AR technology can be applied to potentially influence and modify eating behavior, particularly in relation to portion size perception and consumption patterns [36]. ...
The current food production system is unsustainable, necessitating a shift towards plant-based diets. Nutritious options fulfill basic needs but may not satisfy hedonic ones. Our novel approach is to promote healthier eating habits without compromising on the pleasantness of eating by using extended reality technologies and multimodal interaction. We present a multisensory augmentation system integrating augmentations in olfaction, touch, and vision. We studied the experience of eating plant-based balls and meatballs. In an experiment with 40 participants, haptic and visual augmentations were found to have significant effects: augmented meatballs and plant-based balls were perceived as bigger and heavier compared to non-augmented versions. However, olfactory augmentation did not produce a similar effect: participants did not notice a stronger aroma with augmented balls compared to non-augmented balls, and the augmented plant-based version had a less appealing scent than its non-augmented counterpart. Moreover, the findings of the study indicate that our multisensory augmentation system had no significant effect on taste perception.
... Furthermore, based on the research findings mentioned above, it is recommended for Vocational High Schools, especially the Culinary Skills Program to align learning materials with the needs of industry and the world of work. This alignment is carried out by collaborating with related industry parties, as has been done with hotels and bakeries (Chai et al., 2022). Collaboration with the food production industry can take the form of apprenticeships, as instructors/teachers teach in class. ...
The intense competition in the food and beverage sector has led to increased consumptive behavior, which supports the economy. This presents a promising business opportunity for graduates of SMK Tata Culinary through Teaching Factory (TEFA) learning. This study aims to analyze the factors supporting and hindering TEFA's implementation, test its effectiveness, and describe the work readiness of students in Culinary Vocational High Schools in East Java. Using a mixed-method approach, the study sampled 6 schools from Surabaya, Sidoarjo, Ngawi, Lumajang, Tulungagung, and Magetan, with 50 culinary students from each school. Data collection included interviews, observations, and questionnaires, focusing on preparing students for entrepreneurship. Data were analyzed using one-factor ANOVA with SPSS 22. The results showed that student involvement in TEFA activities provided contextual experiences, enhancing critical thinking and problem-solving skills. In conclusion, TEFA's application in Vocational High Schools under the Independent Curriculum fosters creativity, innovation, and entrepreneurship, offering significant benefits for startups, business innovation, and job creation.
