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The satisfaction of tourists in Khon Kaen
Source publication
The objectives of this research were to study the policy guidelines for tourism development in the city of Khon Kaen and the satisfaction of tourists who travel there. We have utilized both quantitative and qualitative methods for our study. Quantitatively, we provided 400 questionnaires to travelers and analyzed the subsequent data through mean an...
Citations
... The most important issues accepted by all groups as significant barriers were "difficult public transportation to access" and "physically difficult to get to." These data reflect the findings of a number of previous studies, including research about cultural places that are physically difficult to reach (Tian, Crompton, and Witt 1996;Prentice, Davies, and Beeho 1997;Kay, Wong, and Polonsky 2009;Pathak 2014) and the difficulty of accessing some historical places via public transportation (Rentschler 2006;Garcia et al. 2013;Kantawateera et al. 2014). The lack of public transport is a problem, for example, if tourists cannot afford their own cars. ...
... However, Khon Kaen faces many problems, such as traffic jams and a lack of public transportation (Economic Intelligence Center, 2014). Good public transportation is very important to Khon Kaen because of poor public transportation and traffic jams, which are obstacles to both local residents and tourists who visit Khon Kaen (Kantawateera et al., 2014). In line with researchers' findings about the importance of tourism related to transportation and the specific problems with tourism-related transportation in Khon Kaen, this paper poses research questions about the region's tourism and transportation problems, as well as propose guidelines for the development of tourism and transportation in Khon Kaen. ...
Lack of public transportation and traffic jams are major issues in many tourist destinations. In this study, we present the tourism-related problems of Khon Kaen, Thailand, and provide guidelines to develop its tourism industry. We performed in-depth interviews with 30 tourists, 20 local residents, and 5 government agencies in the Khon Kaen municipality. In addition, we did a small group discussion by inviting 5 tourists, 5 local residents, 5 government agencies, and 3 academicians to discuss ways to improve tourist transportation in Khon Kaen. From the study, we found that Khon Kaen lacks public transportation. We also found that, although the city can be reached by air, the current flight options are not enough to meet the needs of passengers; furthermore, the city’s rail transportation needs to be developed, and there is no municipal bus service around the city or between the city and the airport. To develop transportation guidelines for the tourism industry, local governments, especially in the Khon Kaen municipality, should host an initiative and bring all stakeholders together to solve the problem. In addition, a city bus system needs to be developed immediately, and a public transportation network that links to tourist attractions is also important because it is difficult for tourists to access attractions if they do not have private transportation. Finally, public facilities such as toilets, as well as walkways for disabled people and elderly, also need to be developed, but with environmentally sustainable designs.
... historic or large cities and their cultural facilities such as museums and theaters (Mohammed, 2013). Cultural tourism comprises all aspects of travel, whereby travelers learn about the history and heritage of others or about their contemporary ways of life or thought (McIntosh & Goeldner, 1994). Tourism can bring significant income into the area (Kantawateera et. al, 2014). Tourism and culture are related to tourism activities such as bringing people to visit and learn about a different way of life, different culture, and backgrounds (Wei, 2012). ...
... Central and local governments should present and promote culture, and the night tourism landscape should be developed. However, at the same time, every development should also seek to be aware of environmental and social sustainability (Kantawateera, Naipinit, Sakolnakorn, & Kroeksakul, 2014). As the literature review above shows, researchers can draw a conceptual framework as shown in Figure 1. ...
The objectives of this study are to examine the motivation of tourists who came to visit Sakon Nakhon province and to study the guidelines of management strategy for cultural tourism in Sakon Nakhon province. In this paper, we used quantitative and qualitative methods by providing 800 questionnaires to Thais and foreign travelers, and we analyzed data using mean and standard deviation. In addition, we also used a focus group by inviting 20 experts involved in the tourism industry to discuss strategic management and analyzed the data using content and descriptive analysis. The results of this study show that Sakon Nakhon has several attractive places to motivate tourists to visit. The researchers recommend four strategic guidelines and eighteen management objectives to develop cultural tourism, and we also suggest three policy implementations for tourism development.
