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This research proposes a theory that ameliorates the deficiencies of agenda-setting, two-step flow, and third-person effect theories that are linear in explaining the influence of mass media on their audience. Whereas postmodernism abhors universality because, in reality, different groupings of individuals in different societies receive and respond...
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Context 1
... implying that in a broader macro media environment prevailing political systems must be factored in to fully explain media effect on society as espoused in the integrated Environmental Dynamo theory that takes cognizant of complex network of economic, legal, and cultural forces that can influence the outcome of media messages on society in a broader international media environment. Table 6 shows that 406(82 percent) of the respondents agree that the culture and religion of the people are instrumental to audience reaction to media messages. 431(87.4 ...Similar publications
This study investigates the impact of the media’s secondary agenda-setting on public perception and policy priorities regarding the Belt and Road Initiative (BRI) projects in Myanmar from to 2011–2024. Three hypotheses (Hs) were examined: H1 posits that media coverage aligns with public and policy perspectives; H2 proposes that media emphasis on sp...
