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The number of the articles on the customer experience and related concepts indexed in the scientific databases. Source: Own processing.
Source publication
Purpose of the article: The purpose of this article is to identify the role the customer experience plays in the transformation of the customer and to develop a theory that brings together related concepts in order to position the phenomenon of customer experience in the macromarketing context.Methodology/methods: The grounded theory development ap...
Contexts in source publication
Context 1
... search, with the aim to explore the degree to which the topic of customer experience is researched alongside the selected macromarketing topics related to the customer transformation, performed on 22 December 2020, in the Web of Science and Scopus databases, shows that the customer experience as the marketing concept is almost not recognised in the research with topics of memory and personality, nor it is used in the research on the quality of life (and related topics) and researched in the context of ethics or corporate social responsibility. The search was focused on the research articles published through the years 2000-2020, whose title, abstract, or keywords contain a combination of the phrase "customer experience" and "memory", "personality", "happiness", "well-being", "life satisfaction", "quality of life", "ethics", or "corporate social responsibility", as shown in the following Figure 3. ...
Context 2
... search, with the aim to explore the degree to which the topic of customer experience is researched alongside the selected macromarketing topics related to the customer transformation, performed on 22 December 2020, in the Web of Science and Scopus databases, shows that the customer experience as the marketing concept is almost not recognised in the research with topics of memory and personality, nor it is used in the research on the quality of life (and related topics) and researched in the context of ethics or corporate social responsibility. The search was focused on the research articles published through the years 2000-2020, whose title, abstract, or keywords contain a combination of the phrase "customer experience" and "memory", "personality", "happiness", "well-being", "life satisfaction", "quality of life", "ethics", or "corporate social responsibility", as shown in the following Figure 3. ...