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ABSTRACT As service providers for SMEs, designers usually have to adapt to various needs when working in cooperation with different clients. However, these needs and requirements are often not transparent and cannot be determined in a structured way. In this investigation, data is collected through narrative interviews, which often reveal informati...
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While the acceptance and use of mobile marketing technology (MMT) is playing a significant role in small and medium enterprises (SMEs), few studies have explored how an appropriate framework for understanding the underlying factors that shape MMT adoption in Nigeria can be developed. This is because the majority of practitioners in Nigeria often ge...