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Boredom reflects the dynamic nature of consumer tastes and preferences. Understanding the role of boredom in clothing disposal is of particular importance given that consumers often dispose of clothes they feel bored with, leading to harmful environmental consequences. Despite its substantial influence on post‐acquisition behaviors, boredom has rec...
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Citations
... When individuals feel disinterested or disengaged, they often take action to alleviate this psychological state. Scholars suggest that boredom arises for two main reasons: either individuals have too much free time with no definable purpose for it, or they lack something appealing to occupy their attention at that moment (Kwon et al., 2020). People may turn to various distractions or engage in various behaviors to escape feelings of boredom. ...
Introduction
With the rise of social media and web technologies, users are increasingly spending time on browsing and purchasing on social commerce, particularly during idle moments of casual scrolling. Social commerce applications with sophisticated social features and security measures may tend to attract a significant number of highly engaged users. The purpose of this study is to find out whether customers will be interested in the content posted on the applications and generate impulse consumption when they are bored.
Methods
Drawing on stimulus-organism-response framework, this paper explores how technical cues and situational cues affect impulse buying behavior in social commerce applications and the mediating impact of consumer-perceived values. Data were gathered from 395 respondents who frequently utilize and have shopping experience on social commerce applications. The PLS-SEM and fsQCA were applied to formulate and test the proposed hypotheses.
Results
The results of PLS-SEM reveal technical cues (ease of use, visual appeal and security) and situational cues (passing time and serendipity) positively influenced impulse buying. The results of fsQCA offer six solutions of different combinations of constructs which can lead to high impulse buying.
Discussion
These findings may extend existing research on impulse buying behavior and consumer psychology, offering valuable insights for marketers. They also point towards strategies for more effectively encouraging impulse purchase in digital retail environments, particularly among consumers who are browsing out of boredom.
... According to clothing anti-consumers, focusing on what you already have enables a particular attachment to and relationship with clothing that is based on care and joy rather than social comparisons and craving newness (Mellander and Petersson McIntyre 2021). In contrast, the acquisition of new clothing drives boredom, which makes consumers more likely to discard items (Kwon, Choo, and Kim 2019). ...
This research addresses the role of different phases of consumption—anticipation, acquisition, and usage—in the relationship between clothing consumption curtailment (CCC) and increased consumer subjective well-being (CSWB). Building on past research, we theorize and empirically explore whether increased CSWB is explained by a change in focus from acquisition to usage. Through a content analysis of 140 blog posts from clothes shopping detoxers, we unearth how reduced acquisition and intensive and extended usage manifest in CCC practices. Furthermore, we apply structural equation modeling (SEM) to representative survey data (N = 661) to show that focusing on acquisition reduction is not associated with CSWB, while intensive and extended usage are positively associated with CSWB. In addition, we establish that this relationship is partially mediated by improved body image. Our results open a path for further research, and can be utilized in social marketing to promote the intensive usage rather than acquisition of clothing.
... Lesser concern for monetary benefit accelerates the disposition of the product either permanently or temporarily. According Suarez et al. (2016) and Kwon et al. (2020), young consumers' fashion and quality consciousness increases the disposal frequency of goods compared to older people. ...
... Ecological concerns and waste minimisation attitudes influence users to repair, reuse, and pass along the used products. Gilal et al. (2019) and Kwon et al. (2020) studied the effects of social factors on CPD behaviour. According to them, social factors (SF) include fashion trends, Word of mouth and social influences. ...
... According to Ha-Brookshire and Hodges (2009), people donate useable clothing, when donation involves sentimental value gain. Trudel et al. (2016a) and Kwon et al. (2020) found that the strength of identity link and clothing style moderates the users' recycling behaviour. ...
... Psychologically, changing fashion trends result in clothing being perceived as being out of date and being disposed of (Mason et al., 2022). 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 J o u r n a l o f F a s h i o n M a r k e t i n g a n d M a n a g e m e n t 4 The connection between clothing disposal and consumers' emotional attachment, nostalgia, and symbolic value also impacts clothing disposal (Sandes et al., 2019;Wang et al., 2020). Boredom or the gradual decrease in enjoyment from repeated clothing use may trigger clothing disposal and replacement with new items (Kwon et al., 2020). Physical factors, including clothing obsolescence (Degenstein et al., 2020), weight fluctuations (Laitala, 2014), poor fit, and wear and tear (Patwary et al., 2023), contribute to clothing disposal. ...
Purpose
This study explores clothing disposal in a developing economy. It focuses on how consumers dispose of clothing and what motives influence them to use a specific disposal method.
Design/methodology/approach
Semi-structured interviews, a qualitative research method, were conducted with a purposive sample of 27 participants from diverse demographic backgrounds within the developing economy of Ethiopia. The interviews were coded and analysed using thematic analysis to identify categories and themes.
Findings
The findings reveal various clothing disposal methods, such as bartering, donating, gifting, repurposing and reusing, and discarding. Different motives drive consumers to use these methods, including economic benefits, altruism, and convenience.
Originality/value
The study bridges an important knowledge gap in literature mainly on three aspects, as highlighted by previous research. Theoretically, in addition to proposing a different perspective of bartering as a disposal method, the study investigates the motives behind clothing disposal methods from diverse consumer groups and proposes a conceptual framework to illustrate the link between clothing disposal methods and motives. Methodologically, the study addresses the call for a more inclusive and diverse sample, considering gender and varied socio-economic groups. Contextually, while previous research has focused on developed economies, this study explains clothing disposal methods and motives from a developing economy context, specifically Ethiopia.
... There exist a multitude of motivations driving individuals to part with their clothing. Wardrobe turnover often occurs when individuals aspire to align with the latest fashion trends or when their garments fall out of favor stylistically (Kwon et al., 2020). The passage of time can take a toll on clothing, leading to wear and tear, and consequently, a loss of visual appeal or functionality. ...
For the textile industry to be considered sustainable its environmental impact needs to be reduced by 30-100% by using multiple measures like reusing and recycling. This study sought to determine how conscious college girls between the age of 18 and 22 are of the environmental effects of mindless clothing consumption and disposal. This study examined a number of distinct constructs such as environmental concern, environmental influence on clothing consumption and disposal, consumer behavior in relation to clothing, reasons for buying clothes, clothing disposal pattern, and barriers to clothing disposal for college-going girls.Both qualitative and quantitative analyses were employed to accomplish the goals. Six focus groups with ten to twelve college-age girls each were held as part of the qualitative study. The results of the focus group conversations were used to build a structured questionnaire with a 5-point Likert scale. The questionnaire was administered to 201 college going girls aged 18 to 22. Thus, gathered data was analyzed descriptively as well as statistically using SPSS.Reliability of each scale was checked using Cronbach's alpha method. To identify the factors in each variable, Principal Component Analysis was used. The survey discovered that while respondents were aware of environmental issues, they were unaware of how the production and disposal of garments affected the environment. The respondents were aware of a variety of recycling and reusing practices; however, they do not engage in these practices. This can be the case because another family member handles these tasks. They frequently buy new clothes in order to keep up with fashion trends and gain psychological comfort. People are unaware of the environmental impact of their clothing disposal, consumption, and purchasing.
... These shifts might cause an individual to abandon their initial intention, resulting in negative behavior. For example, the influence of a consumer's identity and culture on their fashion consumption behavior might fade away (Kwon et al., 2020). This could obstruct the integration of consumer identity and the investigation of post-purchase consumer behavior in the realm of fashion (De Oliveira et al., 2022). ...
... This perspective is in line with previous investigations that characterized boredom as an internal signal to increase the information input to the brain 15 13,14,16 , whereas high boredom is typically associated with dysfunctional behavior such as extensive risk seeking 6,71,72 . In line with this, previous research points out a link of boredom and anti-conformity-related constructs, such as innovativeness 73 and creativity 13,74 at an individual level. It therefore appears plausible that boredom may have an influence on the development of fashion trends. ...
Boredom is an aversive mental state that is typically evoked by monotony and drives individuals to seek novel information. Despite this effect on individual behavior, the consequences of boredom for collective behavior remain elusive. Here, we introduce an agent‑based model of collective fashion behavior in which simplified agents interact randomly and repeatedly choose alternatives from a circular space of color variants. Agents are endowed with a memory of past experiences and a
boredom parameter, promoting avoidance of monotony. Simulating collective color trends with this model captures aspects of real trends observed in fashion magazines. We manipulate the two parameters and observe that the boredom parameter is essential for perpetuating fashion dynamics in our model. Furthermore, highly bored agents lead future population trends, when acting coherently or being highly popular. Taken together, our study illustrates that highly bored individuals can guide collective dynamics of a population to continuously explore different variants of behavior.
... In contrast to most country-of-origin studies examining the effects of subjective knowledge, this study explores the role of subjective knowledge of (macro) country issues in political-economic, social, and environmental areas. These three areas are major sources of criticism against China and its apparel industrythe context of this study (Kwon et al., 2020;McNeill & Moore, 2015). ...
Research shows that controversial political–economic, social, and environmental country images affect consumer responses to foreign products. This study adds to the existing evidence by examining the contingent role of subjective country knowledge and (domestic vs. foreign) country image congruence in the relationships between foreign country image and two major determinants of country‐driven (anti‐)consumption: foreign product judgements and consumer animosity. The findings draw on survey data (N = 400) on Spanish consumers' views of China and Chinese apparel products. The results indicate that higher subjective knowledge about social and environmental issues (negatively) affecting the foreign country can lead to attenuated (positive) relationships between such country images and foreign product judgements. Further, more negative foreign product judgements can result from incongruent country images—that is, when consumers are more critical of the foreign than of their home country in political–economic, social, and environmental areas. Instead, there is limited support for the hypotheses involving consumer animosity as an outcome. Implications for theory, policy, and practice are discussed.
... Estos incluyen diversos universos del vestuario que van desde el Casual Wear, o casual, hasta el Underwear o interior; además de diversos segmentos etarios en países desarrollados como Corea del Sur, Suecia o Estados Unidos, aspectos que muestran influencia tanto en la retención como en el descarte. Algunos estudios, por ejemplo, encuentran que generaciones mayores como los baby boomers (nacidos entre 1946 y 1964) tienden a conservar sus prendas debido a que han generado un vínculo emocional asociado a recuerdos o narrativas (Ceballos y Min, 2020); mientras que los jóvenes, en especial las mujeres, tienden a ser más susceptibles a los cambios en las tendencias y a comprar prendas de menor calidad, o con mayor frecuencia (Lang et al., 2013;Vijaya et al., 2017;Kwon et al., 2020). Por otra parte, los cambios estacionales y su influencia en el clima motivan el descarte, dada la necesidad de adquirir prendas que sean adecuadas para estas condiciones (Laitala et al., 2015). ...
... Por otra parte, el desuso puede ser causado por el aburrimiento, derivado de cambios en las tendencias, gusto personal, estilo de vida, antigüedad del artículo y la compra de nuevos productos (Laitala et al., 2015;Kwon et al., 2020). Esto, sumado a otros aspectos como cambios en el tallaje o proporciones corporales de los usuarios (Laitala et al., 2015), los cuales pueden generar molestias y llevar finalmente al descarte. ...
... La incomodidad fue el principal criterio de desuso observado en esta investigación. Lo anterior visto desde la sensación de desconexión con el estilo personal que, además, fue relacionado con el aburrimiento, ya sea por el uso continuo de la prenda o cambios en el gusto personal, aspectos que también son expresados por Kwon et al. (2020). En términos físicos, la incomodidad puede intervenirse desde las propuestas para el tallaje, así como la elección de materiales bajo criterios como la transpiración, la facilidad de mantenimiento, y la estructura de acuerdo con los movimientos del cuerpo en los distintos escenarios de uso. ...
La extensión de la vida útil o del tiempo de uso de las prendas de vestir es una forma de enfrentar el incremento del impacto ambiental en la industria de la moda, derivado de la aceleración en la demanda y el descarte de los productos. El objetivo de este estudio fue identificar las variables involucradas en el desuso prematuro de las prendas de vestir casuales con el fin de ser intervenidas por el diseño a lo largo de sus etapas. Esto, a través de un enfoque cualitativo en el que se aplicaron entrevistas a representantes de empresas y consumidoras de la ciudad de Bucaramanga y su área metropolitana, además de observaciones en los entornos de venta digitales de marcas nacionales. Lo anterior, con el fin de identificar las acciones y declaraciones de las marcas en torno a la durabilidad y su relación con los criterios de compra de las consumidoras, así como las motivaciones para la retención y el descarte de prendas de vestir. Los hallazgos muestran que el foco de los esfuerzos de las marcas se encuentra en la robustez de los materiales y la oferta de prendas atemporales basadas en el minimalismo, el uso de técnicas de producción manuales y artesanales, así como la construcción de una identidad estética de marca reconocible. Por su parte, la comodidad representó el principal criterio de compra, y de decisión de retener o descartar una prenda para las consumidoras, mientras que la calidad o robustez no presentó mayor influencia en estos escenarios. Estos resultados permiten visualizar oportunidades para la innovación mediante la aplicación del diseño, a partir de la empatía con el usuario.
... After ready, fabrics are distributed to garment makers who produce them and distribute to retailers and wholesalers. At the end of the value-chain, the end user terminates the process and the fashion piece, mostly, goes to waste (Kwon et al., 2020). It is not uncommon that clothes are used only during the first year after being bought, then the common route is disposal, which represent a problem worth more than 140 million euros in the UK alone (Moorhouse, 2020). ...
Fashion industry is the second most polluting industry in the world representing a 2 trillion dollars and growing valuation (Pal, 2017). This dual context makes its challenges hard to address. From one side, fashion design education and practice systems have been perpetuating an industrial-focused approach which relies mostly in the economic improvement through fast cycles of product development (Pal, 2017). On the other side, fashion industry has also been closed to either multidisciplinary and transdisciplinary initiatives outside the scope of the artistic disciplines. Therefore, innovative approaches are needed to solve fashion industrial challenges. One of the most promising fields to tackle fashion current environment and technological problems is microbiology (Mazzoto et al., 2021). During the past 50 years, microbiology has played a vital role in solving human grand challenges in health, agriculture, food, and waste management sectors, and it also represents an opportunity for fashion industry as well. Microbiology biotechnological potential for the fashion industry relies mostly on the improvement of toxic waste bioremediation and the development of novel biomaterials and biomolecules. Moreover, the emergent field of synthetic biology is expanding the tools and approaches available, and they can already be seen in the development of engineered living materials that have functional properties (Mazzoto et al., 2021). Despite the urgent need for change, there is still a long way until a more sustainable fashion industry is achieved. Therefore, microbiological research and innovation need maturation to be able to scale-up and reach a global impact for tackling fashion industrial problems.
