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The purpose of this paper is to investigate how innovations in ship bridge design may benefit from design competency in the fields of e.g. industrial design. The Ulstein Bridge Concept (UBC) research project imply that having a strategic focus on design in a conceptual design process in front of a tradi- tional development process has led to a radi...
Citations
... Designers are also, like artists, expected to bring in issues and concerns to the process other than mere problem solving (Lawson, 2006). In the search for what to create, practicing designers frame and reframe, build, test and refine artefacts for exploration (Dorst, 2011;Ulrich, 2011)a design process often referred to as conceptual design (Kristiansen, 2014;Nordby, 2010). ...
... When doing such fieldwork, the researchers and designers were inspired by techniques and tools from the domain of ethnography, i.e. immersing themselves into the social settings of the users, observing their behaviour and listening to and engaging in conversations with the mariners (Kristiansen, 2014). The fieldwork also included taking a huge number of photos and video recordings to document the various bridge operations. ...
The aim of this paper is to investigate Verganti’s framework for design-driven innovation (DDI) in the context of design practice and to discuss, elaborate and deepen the understanding of DDI, especially on aspects related to design. To meet this aim, an in-depth longitudinal case study of a DDI project for developing a radical new vision for an offshore ship bridge concept is performed. DDI is generally recognised as an in-depth research process, but we also approach it as a highly creative, generative process of design in which design artefacts serve as knowledge production and exploration. Therefore, Verganti’s divide between research and creativity and his critique of user centredness are challenged. The paper adds complementary understandings to Verganti’s framework, particularly regarding the role of design, and the Generative Design-Driven Innovation framework is developed.
... Hjelseth (2011; is currently investigating how 3D visualisations made by 'game engines' (i.e. the software suites used to create games and simulators) can be used to simulate scenarios to support collaborative design processes at the 'fuzzy front end' ( Koen et al. 2001) of maritime innovation. Kristiansen (2014) has been using the UBC project (which this thesis also originates from) as a case in his research on design- driven innovation within the maritime industries. He identifies that the future design visions developed by UBC have led to discussions among the various disciplines of designers, engineers, management, and users, and concludes that conceptual designs are valuable means of increased innovation in the maritime industry. ...
In recent years designers seem to increasingly be engaged in projects for complex, high-risk domains. Yet, little research has been conducted that addresses how designers experience such projects, what kinds of challenges they face, and how they may manage these challenges. This thesis addresses the design in one such domain: the offshore ship industry. The presumptions for the thesis are that designing for such contexts is complex and that systemic design approaches may prove valuable. Systemic design is a recent initiative in design that integrates systems thinking and human-centred design, with the intention of helping designers cope with complex design projects. The aim of the thesis is to understand designing for complex, high-risk control environments, and how systemic design may be of help when designing for such contexts. This has been investigated through ‘research by design’ that addresses the design of a ship’s bridge, and by an interview study with industrial and interaction designers with experience in the maritime and offshore industries. Research by design is a research approach where design practise is at the core of research. The design practise of this thesis was carried out within the Ulstein Bridge Concept (UBC) design research project. The thesis confirms that designing for the offshore ship industry is complex and challenging on many fronts. First, the domain is unfamiliar to most designers, and acquiring the insights needed for designing requires substantial effort. Second, the products to be designed constitute highly advanced technology that is used in complex, uncertain, and high-risk situations. Third, the industry is global; it has many stakeholders and is highly regulated, both of which make the framework conditions for offshore-specific design projects difficult to grasp. In the thesis, systemic design is conceptualised by a systemic model of the design situation that makes explicit what designers need to make sense of in such projects. The operationalisation of systemic design was conducted within the UBC project and includes the development of two systemic design methods: design-driven field research at sea and layered scenario mapping. Further, the designs developed by UBC, the Ulstein Bridge Vision™, can serve as design exemplars resulting from systemic approaches. This is a thesis by publication, which consists of an exegesis (included as Part 1) and six publications (included as Part 2). The exegesis presents the research design and theoretical perspectives that are used, and includes an overarching reflection on the results of the thesis that binds the publications together.
