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The Storyboard of 'Suami Sejati Masak' Campaign

The Storyboard of 'Suami Sejati Masak' Campaign

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The purpose of this study was to determine the effect of the message of gender equality on the advertising video campaign "Suami Sejati Masak (The Real Husband Cooks)" launched by ABC by generation Z in New Media. In addition, this research also implements and evaluates the AISDALSLove model as a hierarchical effect model in advertisements. The obj...