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The Southwest Airlines low-cost, no-frills model (doganis, 2006)

The Southwest Airlines low-cost, no-frills model (doganis, 2006)

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FIG. 1. The Southwest Airlines low-cost, no-frills model (doganis, 2006)
FIG. 2. ryanair's cost reduction techniques (lawton, 2000)
FIG. 4. Strategic direction factor elements (compiled by the authors)
FIG. 5. Pricing factor elements (compiled by the authors)
+1 FIG. 6. COfA factor elements (compiled by the authors)
A FRAMEWORK FOR ASSESSING THE LOW-FARE MODEL IN THE AIRLINE INDUSTRY
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  • Jan 2011
Despite the popularity of the “low-fare” (or sometimes called “no-frills”) airline business model, no comprehensive framework has ever been developed to evaluate the level of implementation of this business model. In the paper, we propose a framework for evaluating the extent to which an airline has implemented a “low-fare” business model. The fram...
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... explains the basic principle of the low-fare system on the nofrills model of the U.S. company Southwest Airlines. He summarizes the key features by categorizing them into product and operational features (Fig. 1). This system has been used, adapted and modified by several other scholars in the last ...