Figure 4 - uploaded by Alessio Paoletti
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The Illusion of the Rabbit and the Duck, Designed in 1892 by the American Psychologist Joseph Jastrow, Is a Clear Example of Disjunctive Ambiguity That Increases the Effort, Resources, and Capacity of the Brain Users Must Spend on Its Interpretation. The Disjunctive Ambiguity Negatively Affects the Aesthetic Experience Source: Paoletti
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Design research has provided numerous theories and tools on design’s emotional factor, all derived from psychology research. Today, however, research in neuroscience, together with technological developments in new instruments, promises new potential. The amount of data that cognitive neurosciences provide can describe a user’s reaction, but this i...
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... Gestalt psychology has defined disjunctive ambiguity as unfavorable to beauty and, therefore, aesthetic experience; conversely, conjunctive ambiguity is favorable to beauty and aesthetic experience. An example of disjunctive ambiguity is the rabbit-duck illusion, shown in Figure 4. The observer has to spend more resources on perception and brain capacity to counteract the ambiguity. ...
