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The Hierarchy of Luxury Travel Needs. (Amadeus 2016)

The Hierarchy of Luxury Travel Needs. (Amadeus 2016)

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Figure 2. The Hierarchy of Luxury Travel Needs. (Amadeus 2016)
Figure 4. 7P's Marketing Mix. (professionalacademy.com, 2017).
Figure 5. The "Indochinese Peninsula" that encompassed modern day...
Figure 9. EVIVA TOUR VIETNAM's "Our Team" subpage on the official...
+4 Figure 10. EVIVA TOUR VIETNAM Tour request form. (Evivatour 2017f)
Marketing Indochina Luxury and Tailored Tour to Finnish Consumers Case: Eviva Tour Vietnam
Thesis
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  • Jan 2018
The primary aim of the thesis is to examine Finnish consumers' behaviours towards tailored and luxury tours in the Indochina area, as well as finding the best methods to promote tailored luxury tourism products and services. The thesis is commissioned by Eviva Tour Vietnam, a Vietnam based Destination Management Company specialised in high-end, lux...
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... Services marketing triangle.Source:(Nguyen, 2018). ...
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