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Customer relationship management improves the institutes’ interaction with customers. Identification of customers’ characteristics and optimal allocation of resources to them have been mentioned as the major concerns at the area of customer relationship management. The present research intends to propose a model for customer classification. In the...
Contexts in source publication
Context 1
... Customer Pyramid (see Figure 1) is another conceptual customer classification and has 4 levels 1. The Platinum Tier: describes the company's most profitable customers, typically those who are heavy users of the bank products and services, with low Maintenance Cost, and retold positive advertising of bank products by word of mouth. ...
Context 2
... Customer Pyramid (see Figure 1) is another conceptual customer classification and has 4 levels 1. The Platinum Tier: describes the company's most profitable customers, typically those who are heavy users of the bank products and services, with low Maintenance Cost, and retold positive advertising of bank products by word of mouth. ...
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