Table 37 - uploaded by Marisol Alonso-Vazquez
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Source publication
The study of on-site environmentally responsible behaviours at outdoor events is important because of the negative environmental degradation that may be caused when hosting these events. Studying these behaviours is especially important at music festivals that are held in protected areas, and/or for festival managers who have an interest in control...
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Significance
Following severe environmental degradation from rapid economic development, China is now advancing policies to secure biodiversity and ecosystem services. We report the first nationwide assessment, showing that protected areas (PAs) are not well delineated to protect either biodiversity or key ecosystem services. This serious deficienc...
Citations
... Rockin' River's management has a stronger emphasis on their artistic line-up, and not as many environmental core values, which is mirrored in the survey results. This is supported by studies that have proposed that festivals with green values can be suggestive to patrons and serve as a behavioural model (Hottle et al., 2015;Alonso-Vazquez, 2015). Green festival involvement is known to significantly influence attendees' perceived value of green events. ...
... A study of environmental behaviours of attendees in Australia found that the festival experience and sense of event community, as well as the festival's provision of proenvironmental facilities, its advertising and educational initiatives, are all seen to contribute to environmentally responsible or irresponsible behaviour (Alonso-Vazquez, 2015). One of the most significant reasons for attendance at major events relates specifically to the theme and activities (Nicholson and Pearce, 2001). ...
... However, it is important to understand and consider the attitudes that audiences will bring with them to the festival to develop an effective sustainable social media marketing plan for sustainability (Brennan et al., 2019;Jackson et al., 2014) and consider more factors that can affect the positive experience of participants (Filingeri et al., 2018). The use (or lack of) environmental advertising and proper environmental facilities can directly impact the level of engagement of pro-environmental behaviour of patrons at music festivals (Alonso-Vazquez, 2015). ...
Purpose
The purpose of this paper is to increase understandings of the complexity of stakeholder relationships and their impact on environmental practices in music festivals in Western Canada, but also to highlight how managers can leverage their festival platform for stakeholders to create new partnerships that foster and support primary values around sustainability.
Design/methodology/approach
We use a community-based participatory framework to guide this study, and qualitative research methods in the form of in-depth interviews and surveys at three separate music festivals within the interior of British Columbia, Canada.
Findings
The majority of patrons are aware of the environmental impacts of music festivals and are more likely to attend a festival with effective practices. By making environmental sustainability a core value of the festival and communicating environmental objectives with both stakeholders and patrons, managers can begin to alleviate the operational barriers to environmentalism.
Originality/value
One of the primary contributions of this study is that it provides management with deeper understandings of a wide range of barriers to effective environmental practices in Western Canada. We consult directly with both festival management and attendees about environmental practices. This paper presents a fuller perspective of how to move beyond simple measures and craft a more sophisticated and flexible environmental strategy that reduces risk, anticipates obstacles and greatly improves the odds of successful implementation.
