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FIGURE 5 - Measuring dlPFC Signals to Predict the Success of Merchandising Elements at the Point-of-Sale – A fNIRS Approach

FIGURE 5 | T-value coloured activation maps for the contrast of merchandising element against the implicit baseline. The associated merchandising element is displayed behind the brain map. Channel allocation can be found in Figure 4B. Colour bar indicates the t-values of the contrasts.
| T-value coloured activation maps for the contrast of merchandising element against the implicit baseline. The associated merchandising element is displayed behind the brain map. Channel allocation can be found in Figure 4B. Colour bar indicates the t-values of the contrasts.
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