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| T-value coloured activation maps for the contrast of merchandising element against the implicit baseline. The associated merchandising element is displayed behind the brain map. Channel allocation can be found in Figure 4B. Colour bar indicates the t-values of the contrasts.

| T-value coloured activation maps for the contrast of merchandising element against the implicit baseline. The associated merchandising element is displayed behind the brain map. Channel allocation can be found in Figure 4B. Colour bar indicates the t-values of the contrasts.

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The (re-)launch of products is frequently accompanied by point-of-sale (PoS) marketing campaigns in order to foster sales. Predicting the success of these merchandising elements at the PoS on sales is of interest to research and practice, as the misinvestments that are based on the fragmented PoS literature are tremendous. Likewise, the predictive...

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... the hypothesis, the results suggest that the neural sales prediction values of brain regions of the dlPFC calculated from the merchandising contrasts ( Figure 5) are able to predict the actual sales associated with PoS merchandising elements. The best predictor is the fNIRS-derived sales prediction values of Brodmann area 46. ...

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... First, AW is a credence attribute and as such the actual value determined by the increased AW cannot be observed during the purchase phase (by product inspection) nor during the consumption phase (by experiencing the product, such as tasting it) (Verbeke, 2009). Consumers need therefore to trust (Krampe, et al., 2020) that animals were kept under the conditions promised by the label. Trust has thus become a frequently studied variable in literature on AW labelling (e.g., Tonkin et al., 2016). ...
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