Table 4 - uploaded by Roger Gans
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​ Summary of Regression Analysis Predicting "Like Dramas"

​ Summary of Regression Analysis Predicting "Like Dramas"

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In an effort to tease out possible expressions of dispositional differences in people of different political ideologies, this study uses media preference and consumption data from the 2008 National Annenberg Election Survey (NAES08-Online) to examine characteristics of audiences for a range of television shows and genres. The individual shows inclu...

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Context 1
... findings may act to confirm the expectations of those who expect comedy audiences to be young and liberal. Political ideology is also a reliable predictor of preference for drama programming, as can be seen from an analysis of Table 4. Gender, age and income are also reliable predictors of drama preference, with gender far and away the most powerful. ...