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The purpose of this study is to provide evidence for strategic planning regarding e-health development in U.S. hospitals. A content analysis of a representative sample of the U.S. hospital Web sites has revealed how U.S. hospitals have taken advantage of the 21 patient-oriented interactive tools identified in this study. Significant gaps between va...
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Context 1
... study has corroborated these findings. Table 3 shows a summary of the cross tabulation results to answer research question 2. Hospitals affiliated with a health care network generally were more likely than independent hospitals to have interactive tools on their Web sites (all p < .05), with the exception of the tools of virtual tour, e-card/email a patient, online nursery, and cost estimator. ...
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... Bilsel, Büyüközkan ve Ruan (2006) tarafından yapılan çalışmada hastanelerin Web sitelerinin değerlendirilmesinde dikkate alınması gereken boyutlardan biri olarak belirlenen güvence boyutunda, kendinden emin bir Web sitesinin, müşterilerinin kişisel verilerinin ve bilgilerinin gizliliğini sağlaması gerektiği ve bu gizliliğin kapsamının Web sitesinde belirtilmesi gerektiği ifade edilmiştir. Huang ve Chang (2012) tarafından yürütülen çalışmada ise hastanelerin %46,1'inde "bize ulaşın" aracının olduğu ancak sanal tur özelliğinin çok az hastanede (%9) bulunduğu belirlenmiştir. Bu bağlamda araştırma sonuçlarının literatürdeki diğer çalışmaların sonuçlarıyla benzerlik gösterdiği ifade edilebilir. ...
Günümüzde hızlı büyüme özelliğinden dolayı stratejik bir sektör olarak değerlendirilen sağlık turizmi, çeşitli nedenlerle sağlık hizmeti almanın yanısıra tatil imkanlarından da faydalanmak üzere yaşanılan ülkeden başka bir ülkeye seyahat edilmesini ifade etmektedir. Sağlık turisti adayları ise gidecekleri ülkeyi, şehri ve hastaneyi belirlerken temel bilgi kaynağı olarak internetten yararlanmaktadırlar. Bu nedenle hastanelerin Web sitelerinde sağlık turisti adaylarının ihtiyaç duyacağı bilgilerin yer alması bu hastanelerin tercih edilmesinde son derece önemlidir. Ülkemizde ise sağlık tesislerinin sağlık turizmi yapabilmesi için yetki belgesi almaları gerekmektedir. Sağlık tesisleri yetkilendirilirken hastane Web sitelerinde de bazı kriterlere bakılmaktadır. Bu araştırma ile sağlık turizmi yetki belgesi almaya hak kazanmış üniversite hastanelerinin Web siteleri incelenmiştir. Bu inceleme ile sağlık turistlerinin ihtiyaç duyacağı bilgilere ilişkin Web sitelerinin eksiklerinin belirlenmesi ve bu doğrultuda çeşitli öneriler geliştirilmesi amaçlanmıştır. Araştırmada anket yönteminden faydalanılmıştır. Araştırma kapsamında incelenen kamu üniversitesi hastaneleri ile vakıf üniversitesi hastanelerinin Web siteleri arasında çeşitli kriterler bakımından fark olup olmadığı Mann-Whitney U Testi ile değerlendirilmiştir. Yapılan analiz sonucunda teknik faktörler ve dış faaliyetler boyutu bakımından vakıf, hastaneye kabul ve sağlık hizmetleri boyutu bakımından ise kamu üniversitesi hastanelerinin Web sitelerinin daha iyi durumda olduğu sonucuna ulaşılmıştır. Ayrıca hastanelerin büyük çoğunluğunun daha önceki yıllara ait enfeksiyon oranları, hasta ölüm oranları, hasta memnuniyet oranları, bekleme listeleri gibi bazı kriterleri karşılamada yetersiz oldukları belirlenmiştir.
... Though much effort has gone into exploring the technological understanding of AI implementation, studies seeking to leverage the ecosystem of responsible AI are scarce. Despite the emerging importance of micro-foundations of psychological underpinnings (Huang & Chang, 2012;Swar et al., 2017), very little is known about the patient's cognitive engagement with AI and its impact on value formation and market performance. This study fills this knowledge gap. ...
The Healthcare sector has been at the forefront of the adoption of artificial intelligence (AI) technologies. Owing to the nature of the services and the vulnerability of a large section of end-users, the topic of responsible AI has become the subject of widespread study and discussion. We conduct a mixed-method study to identify the constituents of responsible AI in the healthcare sector and investigate its role in value formation and market performance. The study context is India, where AI technologies are in the developing phase. The results from 12 in-depth interviews enrich the more nuanced understanding of how different facets of responsible AI guide healthcare firms in evidence-based medicine and improved patient centered care. PLS-SEM analysis of 290 survey responses validates the theoretical framework and establishes responsible AI as a third-order factor. The 174 dyadic data findings also confirm the mediation mechanism of the patient’s cognitive engagement with responsible AI-solutions and perceived value, which leads to market performance.
... Against this backdrop, research in recent years has focused intensively on various core topics relating to the use of social media platforms by hospitals. For example, early studies in this fairly young field of research first investigated exhaustively the extent to which hospitals maintain their own pages on social media platforms (social media adoption) and what reach (measured as the number of followers on the pages) they generate with them (e.g., Beier and Früh 2019a;Bermúdez-Tamayo et al. 2012;Huang andChang 2012, Martinez-Millana et al. 2017;Thaker et al. 2011;Van de Belt et al. 2012;Vanzetta et al. 2014;Wong et al. 2016). Likewise, some other studies have investigated which factors influence whether hospitals maintain their own pages on social media platforms and what reach they achieve with their activities (e.g., Beier and Früh 2020a;Griffis et al 2011;Yang et al. 2018). ...
This research report describes attitudes, preferences and usage behavior of the population regarding social media pages of hospitals. For this purpose, the results of a quantitative survey (N=1,547) in the DACH region (Germany, Austria, Switzerland) are presented and explained.
... However, between these two distinct forms, as Pollach (2003: 279) rightly indicates, the web-mediated material has "clear advantages over printed … material in terms of costs, space, and availability". As the home country of medical tourists is usually different from the healthcare providers' , one of the best ways to promote the private hospitals in the eyes of possible healthcare seekers would be the use of "websites" (Huang & Chang, 2012;Mason & Wright, 2011;Moghavvemi et al., 2017), especially their "About Us" section. Through this section, the private hospitals have the opportunity not only to present themselves to medical tourists but also build their own brands, sow the seeds of trust in their minds and create and cement a relationship with them (Fontenot, 2014;Nielsen, 2008;Pillai, 2012). ...
Medical tourism industry is currently viewed as one of the lucrative sources of income for some countries and in essence, owes much of its reputation and success to private hospitals and the Internet ( Connell, 2006 ). However, how these private hospitals discursively present themselves to prospective health tourists in order to entice them to use their medical services rather than their rivals’ still remains under-researched. Following the ESP genre school, this study seeks to explore the “About Us” sections of private hospitals’ websites and aims to see how such sections are rhetorically designed and constructed. Using Bhatia’s ( 1993 , 2004 ) move structures for promotional texts, this study examines the rhetorical structure of the constituent webpages of the “About Us” sections of forty-one Malaysian private hospitals’ websites. Our study demonstrates how Malaysian private hospitals utilize a number of cognitive structures to present and promote themselves in their “About Us” sections. Our findings are, in general, beneficial for the private hospitals in Malaysia or elsewhere in the world, and in particular, are helpful for novice medical website designers.
... However, between these two distinct forms, as Pollach (2003: 279) rightly indicates, the web-mediated material has "clear advantages over printed … material in terms of costs, space, and availability". As the home country of medical tourists is usually different from the healthcare providers' , one of the best ways to promote the private hospitals in the eyes of possible healthcare seekers would be the use of "websites" (Huang & Chang, 2012;Mason & Wright, 2011;Moghavvemi et al., 2017), especially their "About Us" section. Through this section, the private hospitals have the opportunity not only to present themselves to medical tourists but also build their own brands, sow the seeds of trust in their minds and create and cement a relationship with them (Fontenot, 2014;Nielsen, 2008;Pillai, 2012). ...
Medical tourism industry is currently viewed as one of the lucrative sources of income for some countries and in essence, owes much of its reputation and success to private hospitals and the Internet ( Connell, 2006 ). However, how these private hospitals discursively present themselves to prospective health tourists in order to entice them to use their medical services rather than their rivals’ still remains under-researched. Following the ESP genre school, this study seeks to explore the “About Us” sections of private hospitals’ websites and aims to see how such sections are rhetorically designed and constructed. Using Bhatia’s ( 1993 , 2004 ) move structures for promotional texts, this study examines the rhetorical structure of the constituent webpages of the “About Us” sections of forty-one Malaysian private hospitals’ websites. Our study demonstrates how Malaysian private hospitals utilize a number of cognitive structures to present and promote themselves in their “About Us” sections. Our findings are, in general, beneficial for the private hospitals in Malaysia or elsewhere in the world, and in particular, are helpful for novice medical website designers.
... In this contest, several academic studies highlight the role of the Web as an increasingly important source of health and healthcare information (Hohm & Snyder, 2015;Huang & Chang, 2012;Lunt, et al., 2010;Maifredi et al., 2010;Moghavvemi et al., 2017;Connell, 2006). ...
... Huang and Chang defined the term 'interactive tools' as devices that are 'interactive in nature, such as online form, search function, calculation function, or game, for initiating an interaction process pertaining to a patient/user's health between a patient/user and a hospital or among patients/users' [6]. Welldesigned websites allow patients to interact with their hospital and participate in ongoing care [7]. ...
... Healthcare providers are moving towards more interactive websites and away from so called 'brochureware' websites [7]. Interactive tools have been widely used on hospital websites as part of e-health development in the recent decade [6]. According to Mea, 'Ehealth is a health practice that is facilitated by digital communication processes' [10]. ...
... E-health tools are varied and can include social media, videos, podcasts, and interactive forums [11]. With the increased usage of wireless devices like smartphones and tablets, more hospitals should consider using more e-health tools, such as ER wait time applications, interactive cost estimators, and mobile sites and apps [6]. Snyder et al. (p. ...
This study examined U.S. hospital websites to find out how they have used interactive tools to engage and serve their patients. The findings and recommendations from this study will provide guidance to the development of the U.S. hospitals and even beyond for at least the next decade. A content analysis was conducted to compare The Most Wired Hospitals with the total U.S. hospital population and compare the 2018 data and the 2011 data so as to observe the horizontal and vertical differences. The study has found that, in 2018, U.S. hospitals have adopted significantly more interactive tools and reached an average of 8.5 tools; core e-business tools have gained the biggest increase; most of such tools almost reached ubiquity among the Most Wired Hospitals. The study concludes that using interactive tools to serve patients on U.S. hospital websites and on social media is becoming a norm, that the majority of U.S. hospitals were adequately equipped to interact with their patients through their websites, and that whether to make a hospital website action-driven is more determined by the hospital administration’s awareness, determination, and strategic planning than by hospital size.
... In addition, there are further large-scale empirical studies investigating the use of social media among hospitals in certain countries (e.g. Huang and Chang 2012, Thaker et al. 2011and Wong et al. 2016 for the USA; Vanzetta et al. 2014 for Italy as well as Bermúdez-Tamayo et al. 2012 andMartinez-Millana et al. 2017 for Spain). However, only one study so far contains data on Swiss hospitals: Van de Belt et al. (2012) analyzed in a European comparative study the social media use of hospitals and included also 41 Swiss hospitals in their sample. ...
... Furthermore, some of the studies mentioned above have also examined, which factors tend to affect whether a hospital runs own accounts on social media platforms. Especially, differences in the size and funding of hospitals as well as affiliation to hospital networks were observed as relevant factors influencing hospitals' adoption of social media (Bermúdez-Tamayo et al. 2013, Huang and Chang 2012, Richter et al 2014, Thaker et al. 2011). In addition, regional differences in social media use of hospitals have been observed (Griffis et al. 2014;Vanzetta et al. 2014). ...
... (1) Strategies and success factors: In this study we have basically demonstrated the extent, to which Swiss hospitals are present on social media platforms. Following on from this, further research is needed to find out, which concrete strategies and goals hospitals are pursuing with their presence and interactions on these platforms (Beier et al. 2013;Campbell et al. 2014;Huang and Chang 2012;Ventola 2014). This also raises the question of what factors and circumstances exactly determine to what extent hospitals achieve the self-defined goals of their social media strategies (Bermúdez-Tamayo et al 2013; Richter et al. 2014). ...
This research report describes the use of social media platforms by Swiss hospitals. For this purpose, numbers on own accounts, communication frequencies and reach were systematically collected and evaluated for all hospitals in Switzerland.
... Moreover, searching and comparing each web-sites is a burdensome process for patients. A study of Huang and Chang [6] showed that most hospitals only implement traditional functional tools on their websites, which only include online search, interactive maps and a tool to find a doctor. On the other hand, online e-health tools were hard to be found. ...
Objectives
This study is to scrutinize the website of Seoul National University Hospital in Korea, Clinique Valmont in Switzerland, Medical Center of the University of Munich in Germany, Cleveland Clinic Abu Dhabi in the United Arab Emirates (UAE) to suggest successful communication factors to the medical service providers who deal with Middle Eastern patients.
Methods
Using content analysis and in-depth interviews, this research examines four hospitals commonly visited by Middle East patients. The four hospitals approaches to implementing interactive e-health tools on their web sites are reviewed. Four hospitals selection criterion was process by focus group interview of government officials in UAE health sectors.
Results
The way of providing medical information differed by hospitals that used e-health tools. The analysis of each website shows a different way providing medical information, services and education. There are important differences among hospitals. These include decision-making, planning processes and outcomes of implementing e-health tools online, as well as potential obstacles to such implementation. Thus, hospitals can learn and design effective interactive tools by applying e-health tools on their websites.
Conclusions
Each website showed different interactive tools such as traditional functional tools, core e-business tools, patient support tools, visitor related tools, emerging functional tools. By applying the interactive e-health tools sets an objective view for e-health strategy and vision for the hospitals conveying information through the website. According to the type of hospitals and its location different methods of strategy should be applied. Targeting not only the patients but also the general website users will eventually improve health information accessibility.
... Published literature shows that many aspects of medical tourism destinations are under-researched. The internet, widely appreciated as an increasingly important source of health and healthcare information, has played a significant role in the development of the medical tourism industry (Hohm & Snyder, 2015;Huang & Chang, 2012;Lunt et al., 2010;Maifredi et al., 2010;Moghavvemi et al., 2017). In fact, these virtual and free spaces play an important role in sharing information among users/ consumers capable of influencing their behavioural intentions (de Valck et al., 2009;Di Virgilio et al., 2017). ...
The management of tourism flows in cities to the benefit of visitors and residents alike is a fundamental issue for the tourism sector. It is critical to understand residents’ attitude towards tourism to ensure the development of successful sustainable tourism strategies.
