Summary of Brand Equity Models Proposed by Aaker, Keller, and Kapferer Comparison of the Brand Equity Approaches
Purpose The purpose of this research is to explore the relationship between the marketing elements, brand equity (BE) dimensions and BE construct in the UAE fast-moving consumer goods (FMCG) category with a view to strengthening the understanding of the relationship as postulated by Aaker (1991) and validate the scales developed to test the constru...
Context in source publication
Measurement error in the observed values of the variables can greatly change the output of various causal discovery methods. This problem has received much attention in multiple fields, but it is not clear to what extent the causal model for the measurement-error-free variables can be identified in the presence of measurement error with unknown var...
This research investigated issues regarding the significance of a predictor of awareness of podcast software in Nigeria higher education. The study introduced a cross sectional quantitative method of survey type, which involved a total of two hundred and seven (207) respondent. Also, this study adopted and adapted questionnaire research instrument from existing literature. The instrument went through experts' validation to establish the face and content validity. The research instrument pilot test gave a reliability coefficient of .948, which revealed that the instrument was valid and reliable for this study. The study hypothesis was tested at a .05 level of significance. This research findings showed that podcast software advertising significantly predicted podcast software awareness. Based on these findings relevant suggestions and conclusion were made in this research.