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Standardized time spent enhancing beauty across relationship status (i.e., single, dating, in a committed relationship, and married) and gender (i.e., women and men). Note. Error bars represent standard errors.

Standardized time spent enhancing beauty across relationship status (i.e., single, dating, in a committed relationship, and married) and gender (i.e., women and men). Note. Error bars represent standard errors.

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People across the world and throughout history have gone to great lengths to enhance their physical appearance. Evolutionary psychologists and ethologists have largely attempted to explain this phenomenon via mating preferences and strategies. Here, we test one of the most popular evolutionary hypotheses for beauty-enhancing behaviors, drawn from m...

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... being single vs. non-single). However, when we broke down the relationship status into the four original categories (single, dating, in a committed relationship, and married), post-hoc analyses revealed that dating individuals spent more time enhancing their beauty than did people in the three remaining categories (z > 6.075, p < 0.001; see Fig. ...

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People across the world and throughout history have gone to great lengths to enhance their physical appearance. Evolutionary psychologists and ethologists have largely attempted to explain this phenomenon via mating preferences and strategies. Here, we test one of the most popular evolutionary hypotheses for beauty-enhancing behaviors, drawn from m...

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Cryptocurrencies have ballooned into a billion-dollar business. To inform regulations aimed at protecting consumers vulnerable to suboptimal financial decisions, we investigate crypto investment intentions as a function of consumer gender, financial overconfidence (greater subjective versus objective financial knowledge), and the Big Five personality traits. Study 1 (N = 126) found that people believe each Big Five personality trait as well as consumer gender and financial overconfidence to predict consumers’ crypto investment intentions. Study 2 (N = 1,741) revealed that less than 1 in 10 consumers from a nationally representative sample (Norway) are willing to invest in crypto. However, the proportion of male (vs. female) consumers considering such investments is more than twice as large, with less (vs. more) agreeable, less (vs. more) conscientious, and more (vs. less) open consumers also being increasingly inclined to consider crypto investments. Financial overconfidence, agreeableness, and conscientiousness mediate the link between consumer gender and crypto investment intentions. These results hold after accounting for a theoretically relevant confounding factor (financial self-efficacy). Together, this research offers novel implications for marketing theory and practice that help understand the observed gender differences in consumers’ crypto investments.