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Objectives: This study aims to evaluate the role of social media in promoting awareness of green university initiatives and assess the effectiveness of sustainability reports in engaging students at Baghdad University. In alignment with Sustainable Development Goal 12 (Responsible Consumption and Production),It seeks to provide recommendations for...
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... study replicates the findings of (Filippo, Benayas et al. 2020), who found that mentions of sustainability reports in social media have increased dramatically over the past decade. Mohammed, Y., N., Abdalhamed, M., A., Fadel, M., A., Khudhair, A., H In the context of fostering a unified community centered on environmentally conscious initiatives, Table 2 elucidates 48% of surveyed students underscored the pivotal role of sustainability reports disseminated via social media platforms of Baghdad university. This observation resonates with the findings of ), who assert the instrumental nature of social media in advancing sustainability endeavors within university settings, they explain that the University utilize social media channels to publicize their green initiatives, with a particular emphasis on fostering community engagement. ...