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Setting a personal goal, based on the assessment of GoEco!, which takes into account the baseline data and a variety of alternative travel options.  

Setting a personal goal, based on the assessment of GoEco!, which takes into account the baseline data and a variety of alternative travel options.  

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Conference Paper
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How can we encourage people to engage in more sustainable mobility lifestyles, reducing car use? Taking advantage of the wide availability of smartphones, we overcome the traditional awareness-raising approach and exploit eco-feedback, social norms and peer pressure elements in an ICT-based motivation system. We developed two smartphone Apps, whic...

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Context 1
... use of gamification thus revolves around personal goals for change with respect to the baseline mobility patterns: users are invited to choose a personal goal towards sustainable mobility patterns, selecting it from a list of possibilities (reduce car use, increase slow mobility, reduce energy consumption, etc.), and also to set the quantitative target they want to achieve. For this purpose, the App supports them, showing both their "baseline" and "potential" mobility patterns (Figure 3). ...

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Citations

... In the Swiss-based GoEco! project 1 [10], we addressed these issues, taking advantage of the wide availability of smartphone devices to encourage people to reduce their use of cars. Using a specifically developed smartphone app [7,9], we performed a large scale field test, monitoring the activities of several hundred volunteer citizens from Southern Switzerland and the City of Zurich. During three distinct mobility tracking periods distributed over a year, each one lasting at least six weeks, the movements and transport mode choices of participants were recorded. ...
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... The GoEco! project [56] assessed whether gamified smartphone apps (containing playful elements, such as point schemes, leaderboards, or challenges; cf. [57,58]) are able to influence the mobility behavior of people. ...
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Travel surveys and other traditional methods have been used for collecting mobility data since 1930s. Those surveys have been so far the most reliable approaches to understand people mobility patterns, but their high costs do not allow a high frequency collection to obtain continuously updated data. To overcome these limitations, digitalization opens the gate for renewed travel data collection and analysis methods. To this extent, this paper aims to present a review of the various smartphone applications, classifying them according to three different purposes: 1) Travel Data Collection and Analysis; 2) Travel Surveys; and 3) Promotion of Sustainable Mobility. 81 apps were retrieved and analysed in detail and evaluated according to their features and the methods used for data collection. A subsequent SWOT analysis has then been performed to understand the strengths, weaknesses, opportunities and threats of using the smartphone applications to understand mobility patterns. Finally, recommendations for future research are put forward.