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![Sequential mediation of guilt/control on logo size choice through the sense of power and power restoration provided by the gift (Study 2). Total effect: β = −0.10, SE = 0.07, 95% CI = [−0.2532, 0.0352]; direct effect: β = 0.64 SE = 0.22, 95% CI = [0.2112, 1.07]; indirect effect: β = −0.02, SE = 0.02, 95% CI = [−0.0620, −0.0012]. *p < 0.05, **p < 0.01, ***p < 0.001; ns, non‐significant.](publication/384104952/figure/fig3/AS:11431281278504808@1726660144351/Sequential-mediation-of-guilt-control-on-logo-size-choice-through-the-sense-of-power-and.png){kind=logo}
Sequential mediation of guilt/control on logo size choice through the sense of power and power restoration provided by the gift (Study 2). Total effect: β = −0.10, SE = 0.07, 95% CI = [−0.2532, 0.0352]; direct effect: β = 0.64 SE = 0.22, 95% CI = [0.2112, 1.07]; indirect effect: β = −0.02, SE = 0.02, 95% CI = [−0.0620, −0.0012]. *p < 0.05, **p < 0.01, ***p < 0.001; ns, non‐significant.
Source publication
Scant research has explored how the emotions of gift‐givers influence their gift selection, particularly negative emotions. Addressing this gap, this research examines how guilt impacts gift‐giving, capitalizing on the conceptual link between guilt, power, and size. Through four experiments, we demonstrate that, compared with gift‐givers in a contr...
