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... approaches this issue from the aspect of type and division of media markets and divides them into markets with the predominant influence of electronic media and markets without this influence. Kung expands her approach and, in defining media sectors and products, creates a matrix with the function of a media content and content type to be distributed (Figure 2). The division of media sectors according to function and content type has many flaws and the largest one is that it is too static and that different sectors of the media industry go through all matrix categories. ...
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