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Search engine optimization process
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Web sites, which index and class other web sites according to their keywords, explanations and contents and make it easier and faster to reach obtained site-search results, are called as search engines. SEO "Search Engine Optimization" is the one of the widely used technique that provides web sites fast reachable. In this work we explained required...
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Context 1
... the search engine optimization is basically based on keywords that are suitable to the web site and can be used to search with search engines. In order to optimize a web site according to search engines, it must be suitable to some technical conditions(Sezgin, 2009) A typical search engine optimization process that can be performed to move up a web site, is represented in Figure 1. Search engines must be taken into consideration while designing a web site. ...
Context 2
... keywords in page contents: Using these keywords as in different styles (bold, italic, underlined) from other texts may take attention of search engines and enable them to define the related texts as one of the determined keywords( (Sweeney, 2001)). Typing remarkable words in different styles is a true approach but editing all content in the related way is not true. ...
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Search engine optimization (SEO), the promoting of a Web site so it achieves optimal position with a search engine's rankings, is an important strategy for organizations and individuals in order to promote their brands online. Techniques for achieving SEO are relevant to students of marketing, computing, media arts, and other disciplines, and many...
Citations
... by the fact that it upsurges the traffic volume focused on the locations of the individual by the search engine, thus, forming a consistent technique for effectually improving the revelation and perceptibility of the webpage. At first, the firm's site is exceedingly classified by search engines and once done, optimization and promotion will fetch benefits to the digital resource for a long time.Hence, it can aid improve customer interaction and improve the inclusive traffic on the website(Yalçın & Köse 2010). The primary purpose of the whole SEO process is to complete a high ranking in the outcomes of a search engine when an operator enters specific keywords or phrases in it (Ahmad et al., 2020). ...
Objectives: The objective of this paper is to examine the impact of digital communication platforms on sales performance in small and medium-sized enterprises (SMEs) in Bangladesh where customer orientation acts as mediating effect. Theoretical Framework: B2B sales can achieve competitive advantage through the strategic utilization of digitalization technologies where relationship marketing theory emphasizes the importance of fostering long-term customer relationship through customer oriented practice. Methods: A structured survey was implemented to gather data from 100 small and medium-sized enterprises (SMEs) in Bangladesh. A survey was conducted to evaluate the utilization of digital communication platforms, consumer orientation, and sales performance. The variables were tested using multiple regression analysis and the sobel test was employed to determine the relationships among them. Results: The results of the study highlighted the significance of digitalization in the B2B sales process for SMEs. However, SEO was seen to have a direct impact on B2B sales performance, while social media, email, and mobile marketing exhibited a substantial indirect influence. Additionally, customer orientation substantially mediated the indirect relationships to sales performance Implications: Managers, academicians, policymakers, and business support organizations may use training and support programmes that promote the appropriate use of digital tools in SMEs. Originality value: The study enhances the sales performance of Bangladeshi SMEs by offering empirical evidence regarding the mediating role of customer orientation in fostering business success in emerging markets.
... SEO is one of the widely used techniques that provides websites more reachable in search engine results. [Yalçın, & Köse, 2010]. One key area of SEO is the generation of original and unique content. ...
The final chapter of the book provides a comprehensive overview of the future of e-commerce by discussing extended interviews with experts from various fields. The experts gave their opinions on the aspects discussed in the first seven chapters, i.e., the impact of e-commerce on economies, innovations in logistics and payments, the use of virtual and Augmented Reality in e-commerce, social commerce, and applications of artificial intelligence in e-commerce. The second part of the final chapter provides a forward-looking look at customer ordering methods, delivery technologies and payment methods, outlining a roadmap for the future of e-commerce.
... The goal of search engine optimization (SEO) is to get traffic to a website that is targeted and organic. Ultimately, this can result in greater exposure and more transactions and user engagement (Yalçın & Köse, 2010;Amal et al., 2022). SEO is an ongoing process that involves constant monitoring, analysis, and adjustments to adapt to search engine algorithms and user behavior. ...
The establishment of universities and aggressive marketing strategies in the modern era of globalization have increased competition in the higher education sector. Therefore, it is very important to know the benefits of Royal Prima Universities' marketing strategies, both online and offline, by conducting research on how affiliate marketing as a moderating variable affects brand image. The aim of this research is to explain the synergy and interdependence that exists between offline and online marketing activities in the process of forming perceptions of a university. This will be achieved through analysis involving multiple scientific disciplines. With 300 students as a sample, the data was processed using the hair formula method. In path analysis, a hypothesis testing approach is used. The test results show that offline marketing has a greater impact ratio on affiliate marketing compared to online marketing. The results also show that offline marketing has a greater ratio impact on brand image than online marketing.
... SEO is one of the widely used techniques that provides websites more reachable in search engine results. [Yalçın, & Köse, 2010]. One key area of SEO is the generation of original and unique content. ...
... SEO works by reorganising the website to encourage longer browsing, increase user engagement, generate multiple browsing sessions, and invite the user deeper into the site (Berman, Katona, 2013). Lastly, SEO also covers efforts to adapt the website to user expectations, changing design standards, and requirements of search engines (Yalçın, Köse, 2010). Therefore, SEO combines user experience (UX) and machine experience (web crawlers) (Król, 2018). ...
Purpose: Search Engine Optimisation (SEO) covers processes aimed at improving website quality. SEO audits can be used to conduct comparative and competitive analyses to identify good practices employed by other online platforms. The article scores selected marketplace and e-commerce websites in terms of search engine optimisation. Design/methodology/approach: We analyse the quality of selected marketplace and e-commerce websites with synthetic aggregate metrics, so-called SEO Score. The first stage involved exploratory quality tests, whereby the home page source code was analysed for every website. The second stage was algorithmic tests using selected online tools. Findings: The websites scored 2,126 out of 3,000 points in total. It is 71% of the maximum score. This means that, according to the test applications, not many attributes require SEO effort under the employed research design. Four out of the five tested websites had their names (brands) in the meta description tag. All the portals had the title tag. However, only one site had the meta keywords tag. Originality/value: The research apparatus employed is sufficient to identify basic design flaws, which makes it useful for competitive analysis. Our algorithmic analysis pinpointed differences in the quality of leading marketplace and e-commerce websites in Poland. The exploratory research revealed certain good practices regarding meta information on marketplace and e-commerce websites, which may affect SEO. Keywords: quality assessment, quality metrics, competitive analysis, SEO audit, e-commerce websites. Category of the paper: research paper.
... SEO is an abbreviation of Search Engine Optimization which is a technique used to optimize a website with the aim of making it easier for search engines to find pages/websites and place them on the first page in search engines with keywords specified by the user. By occupying the first page or by ranking first in search engines, you will have more potential to get more visitors (Yalçın & Köse, 2010). ...
This research aims to identify and optimize SEO (Search Engine Optimization) strategies to increase visibility and achieve marketing goals. With the emergence of the internet as a major platform for various business activities, it is important for companies to highlight their presence among competitors by maximizing effective SEO strategies. This research uses a qualitative approach with descriptive methods. The results of this research show that implementing an effective SEO strategy can significantly increase the visibility and organic traffic of a website, which in turn can contribute to increased brand awareness, increased visitor numbers, and the potential for increased sales conversions. By focusing on ethical practices and using methods that comply with search engine guidelines, companies can harness the potential of SEO to strengthen their position in an increasingly competitive digital marketplace, create customer trust, and ensure long-term success in their marketing efforts.
... Other factors such as keyword characteristics or result characteristics have been studied predominantly for their impact on the position of a website in search results, and less so for their direct influence on CTR [17]. For instance, much of the literature on keywords aims to identify strong keywords and trends and recommends optimal keyword characteristics, content adaptation, linkage optimization, or structure adjustment to achieve higher rankings on search engine result pages [18]- [21]. While the position of a website has been widely recognized as the primary driver of CTR, it is equally important to consider additional characteristics such as result, keyword, and SERP features that directly influence CTR. ...
Search Engine Result Pages (SERPs) serve as the digital gateways to the vast expanse of the internet. Past decades have witnessed a surge in research primarily centered on the influence of website ranking on these pages, to determine the click-through rate (CTR). However, during this period, the landscape of SERPs has undergone a dramatic evolution: SERP features, encompassing elements such as knowledge panels, media galleries, FAQs, and more, have emerged as an increasingly prominent facet of these result pages. Our study examines the crucial role of these features, revealing them to be not merely aesthetic components, but strongly influence CTR and the associated behavior of internet users. We demonstrate how these features can significantly modulate web traffic, either amplifying or attenuating it. We dissect these intricate interaction effects leveraging a unique dataset of 67,000 keywords and their respective Google SERPs, spanning over 40 distinct US-based e-commerce domains, generating over 6 million clicks from 24 million views. This cross-website dataset, unprecedented in its scope, enables us to assess the impact of 24 different SERP features on organic CTR. Through an ablation study modeling CTR, we illustrate the incremental predictive power these features hold.
... Datasets and data stores, analytics, advanced analytics, high-performance processing, machine learning, artificial neural, visual analytics, web mining, picture and signals analysis, and geographical or chronological data analysis are all part of data mining [19]. Search engine optimization (SEO) and Search Engine Marketing (SEM) or else, organic and paid search engine placement, which cover a number of criteria that enable organizations to position themselves among the highest positions in search results [20], can positively affect the effectiveness and visibility of firms. ...
Recent developments in blockchain technology have enabled the development of wallet applications for storing peoples' cryptocurrency reserves. Cryptocurrency wallet applications could deploy affiliate marketing processes to increase the visibility of their products. From these affiliate marketing processes, supply chain firms in the air forwarding sector that seek to advertise their services to a larger audience could be benefited. This research examines whether affiliate marketing initials of cryptocurrency wallet applications affect their digital marketing efficiency, as well as whether air forwarding firms' website visibility could be benefited from them. After collecting the required Web Analytic data, the authors performed statistical analysis (correlations and linear regressions), followed by Fuzzy Cognitive Mapping (FCM) macroanalysis and Hybrid Modeling (HM) microanalysis to assess the outcomes of cryptocurrency wallet applications' affiliate marketing programs. Hence, from the deployed methodology, valuable insights arose. The first part of the produced outcomes concerns the effect of cryptocurrency wallet application affiliate marketing metrics on their digital marketing results. The increased implications of affiliate marketing metrics (referring domains, backlinks, etc.) decrease the number of pages their visitors see. Regarding the air forwarder firms' website visibility, specific metrics (branded and referral traffic) were increased and others (social traffic) were decreased from the increment of cryptocurrency wallet application affiliate marketing metrics (backlinks, internal links, etc.). Supply chain firms, in the air forwarding sector, could have increased website visibility by deploying advertisements and affiliate marketing initiatives with cryptocurrency wallet organizations. Summing up, specific affiliate marketing metrics of cryptocurrency wallet applications are capable of significantly impacting their digital marketing performance and also constitute determinant factors of supply chain firms' website visibility.
... The ALT attribute describes graphic elements; this information is used by indexing robots and screen-reader software to help blind users understand the content of images [73]. ...
This study presents a review of search engines and search engine optimization and shows how the search engine landscape relates to sustainable development. We have used a narrative review research method and described three main topics: the past and present of web catalogs and search engines; current knowledge about the dominant types of search results presented in Google search; and methods of search engine optimization. Technical elements of important website areas related to technical website auditing are discussed. We summarize our research with several key findings on how web search engines are involved in sustainable development and offer a glimpse into the future use of web searching with the help of artificial intelligence chats and prompt engineering.
... While SEO has an important place in terms of digital marketing, it is a multi-disciplinary concept developed together with the concepts of informatics and software (Yüksel, 2022).Search engines should be considered when designing a website. Search engine optimization allows a website to rank higher in search engines from time to time and get more traffic and it is an effective tool used to attract users' attention among other websites (Yalçın & Köse, 2010). Users are interested in the first 5 result pages that appear within the scope of the words they search for in search engines. ...
... The stages to be followed on websites while performing search engine optimization are shown in Figure 2. (Yalçın & Köse, 2010). ...
... The link population shows how often a website is received by other websites and how popular the website is among other sites. The SERP (Search Engine Results Page) report is a report used to analyze how a website performs on search engine result pages (SERP) (Yalçın & Köse, 2010). ...
With the development of internet technologies, the number of users is increasing and it directly affects people's daily life activities. In daily life, people spend much time in Internet.Both this pays attention of businesses and it enables them to direct their marketing activities to this area. With the intense involvement of consumers in digital environments, the competitive spirit among businesses has also emerged. The consumers who seek products and services directly writes the relevant keyword about the service to the search engines.The consumers who seek products and services type the relevant keyword about the product or service into search engines directly. In the search results, websites are listed in accordance with the SEO (Search Engine Optimization) studies performed. Businesses take care of their marketing activities in order to take place at the top, get more traffic and reach the consumers faster than their competitors. With the SEO (Search Engine Optimization) and SEM (Search Engine Marketing) studies, businesses aim to increase their familiarness and revenue. SEO (Search Engine Optimization) is expressed as the whole of the work done for websites to get higher ranks in search engines.These studies cover many factors such as the content, structure, coding and external factors of the website. A good SEO strategy increases the organic traffic of the website and the reach of potential customers. SEM is a digital marketing strategy that aims to gain better visibility by advertising on a website's search engine results pages (SERPs) or by paying in addition to organic search results. In this section, information about search engines is given and explained what SEO and SEM tools are, and the reasons why they are preferred by businesses are given.
