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Greenwashing is a practice followed by organisations in which unsubstantiated or misleading claims are made
of the environmental and social attributes of a product, service or the company as a brand. Greenwashing
practice is adopted to make the company look more environment-friendly than it actually is, by spending more money, time
and efforts on m...
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As the generation of renewable energy gains importance, large energy suppliers have begun to change their marketing strategies into campaigns that include information about where their energy comes from. This paper presents the results of an eye tracking experiment that analyses the significance of renewable energy generation in advertising campaig...
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... Lingkup tanggung jawab sosial perusahaan internasional terus berkembang seiring dengan bisnis yang berjuang menghadapi tantangan beroperasi dalam dunia yang semakin global. (Adewole et al., 2020;Kaur & Singh, 2020;Daudisa & Vēvere, 2020;Adewole et al., 2020;Lopa & Ahmad, 2019;Bhattacharyya, 2019;Carroll & Brown, 2018;Aggarwal & Kadyan, 2011;Carroll & Shabana, 2010;Kanji & Chopra, 2010;Khan, 2009;Ormsby, 2009;Murthy, 2007;Azmi, 2006;Davis et al., 2006;Cramer, 2005; TANGGUNG JAWAB SOSIAL PERUSAHAAN INTERNASIONAL Hopkins, 2004;Adams & Zutshi, 2004;Waddock et al., 2002;Carroll, 1999). Inti dari tanggung jawab sosial perusahaan internasional adalah pengakuan bahwa bisnis memiliki tanggung jawab terhadap komunitas dan lingkungan tempat mereka beroperasi. ...
Tanggung jawab sosial perusahaan internasional adalah konsep multifaset yang melampaui batasan tradisional dari tata kelola perusahaan dan akuntabilitas. Konsep ini mencakup spektrum luas pertimbangan etika, termasuk tata kelola yang baik, keberlanjutan lingkungan, dan dampak sosial. Lingkup tanggung jawab sosial perusahaan internasional terus berkembang seiring dengan bisnis yang berjuang menghadapi tantangan beroperasi dalam dunia yang semakin global. (Adewole et al., 2020; Kaur & Singh, 2020; Daudisa & Vēvere, 2020; Adewole et al., 2020; Lopa & Ahmad, 2019; Bhattacharyya, 2019; Carroll & Brown, 2018; Aggarwal & Kadyan, 2011; Carroll & Shabana, 2010; Kanji & Chopra, 2010; Khan, 2009; Ormsby, 2009; Murthy, 2007; Azmi, 2006; Davis et al., 2006; Cramer, 2005; Hopkins, 2004; Adams & Zutshi, 2004; Waddock et al., 2002; Carroll, 1999).
... Notably, the Wall Street Journal reports a significant uptick in the percentage of companies disclosing ESG information, rising from 56% in 2022 to 63% in 2023. 1 From investors and consumers to governments and corporate customers, stakeholders are increasing the pressure on companies to disclose information about their environmental and social performance [32]. In line with the Nielsen Media Research which reported that customers are willing to pay more when they perceive firms as socially responsible 2 , Grimmer and Bingham [28] show that customers are more likely to buy at a higher price from socially responsible firms. ...
... Supporters argue that such disclosure mitigates problems of asymmetric information among market agents [35] and is generally linked to higher CSR performance scores [39]. However, contenders argue that even companies with high CSR scores may engage in various forms of greenwashing [1]. Furthermore, [46] specifically focuses on the risk of greenwashing that may arise when companies market high levels of commit-ment to gender equality. ...
... 9 Corporate Social Responsibility (CSR) Committees, which are supposed to mitigate greenwashing risks by accounting for a company's socially responsible actions and reputation [51], show a positive and significant correlation across all three specifications. In reality, their mitigating role is controversial; some claim that voluntary disclosure of CSR information is generally associated with higher CSR performance scores [39], others argue that companies are likely to be involved in some forms of greenwashing even when they show high CSR scores [1] or they may be guilty of CSR-washing in an attempt of marketing higher levels of commitment to gender equality initiatives than real ones [46]. Further studies deny the possibility of ruling out greenwashing by simply setting up CSR Committees [24]. ...
Greenwashing refers to the deceptive practice where a company exaggerates or misrepresents the sustainability of its actions or projects. Given the ambiguity surrounding the methodologies behind conventional ratings, we enquire their robustness through the implementation of an alternative comprehensive measure entailing both internally disclosed and externally generated data. We address a notorious critique in greenwashing research—that the entire voluntary CSR approach inadvertently facilitates the diffusion of greenwashing. We make a unique contribution to the statistical methodology by breaking down the difference between internal and external perception of sustainability through regression analysis. We claim that only when the presence of CSR Committees is coupled with tangible initiatives boosting sustainability, both external and internal stakeholders are found to positively evaluate the sustainable commitment of a company.
... Despite increased stakeholder vigilance, the practice of greenwashing, which involves selective disclosure of positive information, remains prevalent [83]. This deceptive practice is common across various sectors, even among companies with high overall CSR scores [84]. Therefore, a robust and transparent ESG framework is essential to mitigate greenwashing and ensure that companies' sustainability efforts are genuine and impactful. ...
In high-tech electronics manufacturing, non-quality costs significantly impact organizational profitability and competitiveness. This case study introduces a novel Quality Deterioration Index (QDI) to systematically identify and prioritize root causes of non-quality costs within a leading electronics manufacturer. The primary objective is to integrate sustainable quality management practices that align with green sustainability objectives, such as reducing electronic waste, improving energy efficiency, and minimizing hazardous materials usage. Our comprehensive methodology encompasses a literature review, interviews, document analysis, and statistical analysis of survey data to uncover the influence of procedural, cultural, and environmental factors on quality deviations. The key findings reveal critical areas for improvement, particularly in supply chain inefficiencies, workforce challenges, and procedural gaps. By employing the QDI, we provide a structured framework that enhances both operational efficiency and environmental performance. The novelty of this research lies in its dual approach to simultaneously address economic and environmental performance, offering actionable insights for manufacturers aiming to integrate robust quality management systems with sustainability objectives. This study contributes to the ongoing dialogue on sustainable manufacturing strategies, underscoring the pivotal role of quality management in achieving both economic viability and environmental stewardship. Future research should expand this approach across various industries and global contexts to validate and refine the integration of quality management and sustainability.
... Greenwashing efforts, in general, involve providing the public with altered, partially or entirely incorrect information regarding a company's usage of various ecologically and socially favourable activities (e.g., production of non-toxic products, use of green technologies, waste disposal, etc.). As a result, greenwashing is frequently referred to as the "evil side" of CSR (Szwajca, 2022;Aggarwal & Kadyan, 2014). Corporate greenwashing is a deceptive strategy in which companies alter public perceptions of environmental responsibility to attract customers. ...
Public discourse on environmental responsibility and sustainability continues to pressure corporations, especially those
portrayed as key contributors to environmental harm. Greenwashing is a strategy companies adopt to engage in symbolic
communications with environmental issues without substantially addressing them. This paper comprehensively gives a
glimpse into the concept of greenwashing and relates it throughout with the well-known Corporate Social Responsibility
(CSR) phenomenon. It also raises awareness about corporate greenwashing among various stakeholders, and how CSR
aesthetics helps in creating green or sustainable illusions of the companies. Finally, the effect of greenwashing on a
corporate’s reputation or image has been discussed in the paper along with the legislative solutions grounded in
comparative law for limiting the greenwashing behavior to protect the company’s reputation. The findings of the study
revealed the dark side of CSR activities of companies which in turn harms the goodwill of the companies. There is a
need for honest efforts from the companies’ side as well as a proper legislative framework for avoiding greenwashing.
Companies' values and policies should focus on preventing false claims and must have a better monitoring and
communication system to improve the reputation.
... Without appropriate environmental labelling regulations, consumers would not be able to distinguish between goods and services that are actually beneficial (Sanjay Keshaorao Katait, 2017). The lack addressed the problem of greenwashing, and the absence of regulation leads to the burgeoning of greenwashing (Priyanka Aggarwal et al., 2014). This, in turn, dents the trust of consumers in companies and their product advertisements. ...
Objective – The paper aims to investigate the factors that drive greenwashing in India. It explains how various factors are responsible for the ever-increasing threat of greenwashing. Methodology – To achieve the purpose of the paper, a critical study of various research papers was conducted. A descriptive research methodology was adopted to achieve the objectives of this paper. Findings – The reasons for greenwashing in India are many. The main findings of this paper include the profit motive, information asymmetry, the race to achieve a competitive advantage, lack of government regulations etc. The findings are not exhaustive, and there is still scope for the inclusion of factors that may have been missed due to avoidable reasons. Key Words: Greenwashing, Advertisement, Green marketing, Government regulations, CSR
... The paper highlights the importance of fostering a culture of business ethics and social responsibility, alongside developing strategies to enhance corporate participation in CSR initiatives. Aggarwal and Kadyan (2014) investigate the prevalence of greenwashing practices among companies in the automobile, electronics, food and beverages, and personal care sectors in India. Through analysis of advertisements, company websites, and sustainability reports, they rate companies' environmental claims on a scale of 1 to 5 and correlate these scores with their overall CSR performance. ...
... ITC's proactive approach aligns with the findings of Srivastava (2013), who observed a growing concern among organizations for reducing CO2 emissions and negative environmental impacts. However, challenges remain in aligning CSR spending with environmental sustainability goals, as highlighted by Aggarwal & Kadyan (2014), emphasizing the prevalence of greenwashing practices and the need for stronger enforcement of CSR disclosure regulations. Further an alternative case can be made that ITC's profit allocation cannot compensate for their exploitation of resources and selling unhealthy products like Tobacco etc. (Kumar 2022). ...
This review paper critically examines the evolving landscape of Corporate Social Responsibility (CSR) initiatives in the context of environmental sustainability in India from 2013 to 2023. Drawing on a comprehensive analysis of CSR research literature, the study identifies key trends, challenges, and innovations in CSR practices aimed at addressing environmental issues and promoting sustainable development. Through a systematic review of scholarly articles, reports, and case studies, the paper explores the effectiveness of CSR interventions in mitigating environmental degradation, conserving natural resources, and achieving Sustainable Development Goals (SDGs). Additionally, it assesses the role of regulatory frameworks, stakeholder engagement, and corporate strategies in shaping CSR practices and their impact on environmental sustainability outcomes. By synthesizing the findings of existing research, this paper provides valuable insights into the state of CSR in environmental sustainability and identifies areas for future research and policy action to enhance corporate contributions to a more sustainable future in India.
... However, the implementation of such a proactive program in automotive paint shops may encounter barriers on multiple fronts [5]. Financial constraints, technological adaptations, regulatory compliance, data management complexities, cultural resistance, collaboration challenges, and the risk of greenwashing [6] further complicate the effective establishment of these programs. Navigating these diverse barriers requires a comprehensive strategy addressing financial, technological, regulatory, cultural, and collaborative aspects to ensure the success and sustainability of environmental monitoring initiatives in the automotive sector. ...
Given the resource-intensive nature of automotive manufacturing processes and their potential to substantially contribute to ecological footprints, the integration of sustainable logistic practices in the context of digital transformation becomes imperative. This paper focuses on the implementation of green supply chain strategies within the automotive sector, targeting significant risks associated with environmental impact, specifically in the critical domain of automotive paint shops. Automotive paint shops indeed play a significant part in determining the overall sustainability of automotive production. Recognized for their role in vehicle esthetics and corrosion protection, the sustainable integration of these facilities is crucial in the pursuit of a greener automotive future. A comprehensive multi-criteria decision-making framework is herein proposed as a valuable tool in pinpointing the most critical barriers to digital transformation and simultaneously prioritizing suitable green logistic strategies in the context of automotive paint shop risk-management procedures. The practical utility of the model extends to practitioners in the automotive paint shop supply chain, particularly those engaged in digitalizing critical operations, facilitating well-informed decision-making aligned with environmental sustainability goals. The findings of this research highlight the critical importance of implementing tailored strategies, including crisis preparedness, transparent communication, proactive outreach, and strategic investments in technology and partnerships, to address barriers and enhance sustainability practices within automotive paint shop operations, thereby contributing to the overall resilience and long-term viability of automotive supply chains.
... That customers do not want to incur extra costs for products that have green marketing (Barbarossa & Pastore, 2015). Apart from that, Green marketing is only considered as a promotion without any changes to environmental aspects which commonly known as Greenwashing (Aggarwal & Kadyan, 2011;Roszkowska-Menkes, 2021). Therefore, this research wants to know how this research also aims to find out the role of green marketing on environmental aspects. ...
Sustainability is an issue that must be paid attention to by various sectors of life, including the marketing sector, which is mentioned as Green marketing. This research wants to explore the role of green marketing in customer satisfaction and loyalty, as well as its role in environmental awareness. Reflecting on previous research, this research uses quantitative descriptive by distributing structured questionnaires, with non-probability purposive sampling with a total of 206 respondents in the capital area, with the category being consumers of FMCG products. This research offers a novelty on how green marketing influences environmental and social concerns. Most research on green marketing was conducted in developed countries, but this research was conducted in developing countries in Indonesia. The findings show that Green Marketing significantly influences consumers in terms of satisfaction and loyalty variables, and has a significant effect on social responsibility and environmental safety, moreover, it influences on product innovation and development. This study seeks to unravel the intricacies of how eco-conscious marketing strategies affect not only consumer contentment but also the environment. This conscious consumer behaviour, particularly among FMCG consumers in Indonesia, underscores the significance of these green aspects in shaping their satisfaction and fostering loyalty, despite potential price increases. Companies must prioritize eco-friendly product development, emphasize sustainability, and effectively communicate their green initiatives to succeed in this landscape. It's evident that consumers today no longer base their purchases solely on personal needs but consider the broader environmental and social impacts, urging marketers to embrace sustainability and responsible practices in their strategies.
... Green marketing is an instrument for companies to build a green brand image and to attract consumers. However, green marketing also has its critics, especially NGOs trying to point out incorrect marketing practices and protect consumers from false promises (Aggarwal & Kadyan, 2014). Greenwashing can be found in all areas and sectors. ...
The aspect of sustainability in order to preserve the planet for future generations is becoming increasingly important. Products are manufactured in different parts of the world with differing laws and regulations and are also transported across the globe. Corporations are trying to create a sustainable and ecological image. This can attract consumers who attach importance to ecological or C02-neutral production, for example. As a result, there are a large number of logos that consumers often cannot really see behind. There are no clear legal boundaries for many terms such as ecological or organic and for many regional terms and logos. In order to follow the current trend, to attract stakeholders and to have an advantage over the competition, companies are following the trend of green marketing. The paper compares official regulations with current greenwashing drivers. The main objective of the paper is to examine the effect of greenwashing on consumers and their decisions.
... Having considered the measures proposed by experts to counteract greenwashing (Aggarwal & Kadyan, 2014;Cherry, 2014), we agree with the proposal to create a unified register or digital database that contains information about organic producers and those who comply with the principles of sustainable development. We think that organic producers who have received the certificate should be included in the unified register of producers of eco-friendly products, which should be created to inform consumers. ...
Objective: The paper examines the practice where companies use environmental advertising or statements about their environmental responsibility to promote their products or services (greenwashing). The objective of the study is to analyze the main signs of greenwashing and develop recommendations for countering environmental offenses. Methods: The research methods are based on the analysis of a limited number of studies that were selected according to special parameters and comprehensively considered. Methods of analogy and comparative analysis were also used. Results: The main signs of greenwashing, the negative consequences to which greenwashing can lead, and the main measures to control this kind of environmental offense are considered. According to the results of the study, it has been concluded that at the international level, greenwashing should be defined as a socially dangerous culpable act that contradicts the norms of law and harms society, the state, individual citizens, and the environment. Conclusion: To counteract greenwashing, it is necessary to introduce a ban on the application of seals that are not introduced by state bodies and are not based on a certification system; a ban on eco-friendly labeling without providing evidence, and without certificates; and a ban on eco-friendly statements about the product, if they relate only to a certain aspect of the product. Furthermore, a system of public reports needs to be introduced where manufacturers can publish reports about their production processes and product test results. This will help consumers make informed decisions about the purchase of products. Besides that, environmental, social, and governance principles need to be implemented in the contract system, together with a penalty system.
