Figure 2 - Narrative Voice Matters! Improving Smoking Prevention with Testimonial Messages through Identification and Cognitive Processes

Results of the mediation analysis (H2). The figures show the non-standardized regression coefficients, B. The coefficients of the direct effects appear in parentheses. The dashed line represents nonsignificant coefficients. + p < 0.10, * p < 0.05, ** p < 0.01, *** p < 0.001. (a) Dependent variable: perceived message effectiveness. (b) Dependent variable: intention to quit. (c) Dependent variable: self-efficacy. (d) Dependent variable: response efficacy.

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Narrative Voice Matters! Improving Smoking Prevention with Testimonial Messages through Identification and Cognitive Processes - Scientific Figure on ResearchGate. Available from: https://www.researchgate.net/figure/Results-of-the-mediation-analysis-H2-The-figures-show-the-non-standardized-regression_fig3_345985823 [accessed 22 Jun 2025]

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Figure 2. Results of the mediation analysis (H2). The figures show the non-standardized regression coefficients, B. The coefficients of the direct effects appear in parentheses. The dashed line represents nonsignificant coefficients. + p < 0.10, * p < 0.05, ** p < 0.01, *** p < 0.001. (a) Dependent variable: perceived message effectiveness. (b) Dependent variable: intention to quit. (c) Dependent variable: self-efficacy. (d) Dependent variable: response efficacy.

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<a href="https://www.researchgate.net/figure/Results-of-the-mediation-analysis-H2-The-figures-show-the-non-standardized-regression_fig3_345985823"><img src="https://www.researchgate.net/profile/Juan-Jose-Igartua/publication/345985823/figure/fig3/AS:958968117608452@1605647224818/Results-of-the-mediation-analysis-H2-The-figures-show-the-non-standardized-regression.png" alt="Results of the mediation analysis (H2). The figures show the non-standardized regression coefficients, B. The coefficients of the direct effects appear in parentheses. The dashed line represents nonsignificant coefficients. + p < 0.10, * p < 0.05, ** p < 0.01, *** p < 0.001. (a) Dependent variable: perceived message effectiveness. (b) Dependent variable: intention to quit. (c) Dependent variable: self-efficacy. (d) Dependent variable: response efficacy."/></a>