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Figure 3 - Happiness, Loneliness, and Social Media: Perceived Intimacy Mediates the Emotional Benefits of Platform Use

Results of H3: Effects of use frequency on loneliness mediated through perceived intimacy H4 stated that perceived intimacy mediates the effect of social media use on happiness. Regression analysis was used to investigate the hypothesis that perceived intimacy mediates the mitigating effects of social media use on loneliness. Once again, social media use was a significant predictor of perceived intimacy (of social media), b = .171, SE = .031, p < .001, and that perceived intimacy was in turn a significant predictor of happiness, b = .225, SE = .065, p < .001. These results support the mediational hypothesis. Social media use was no longer a significant predictor of happiness after controlling for the mediator, perceived intimacy, b = -.020, SE = .040, p = .620, consistent
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