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Purpose: These various activities certainly use no small cost in their operations. Therefore, it is necessary to re-analyze the customer's perception of the effectiveness of the SMEs promotion carried out by the unicorn startup marketplace in Indonesia. Research methodology: Data were gathered via survey software at research sites that were purpose...
Citations
... Digital marketing theory explores the utilization of digital technology and social media in marketing strategies (Novanda, 2023). In the ornamental fish industry, digital marketing can be leveraged to expand market reach and increase sales through online platforms (Ellis-Chadwick & Chaffey, 2012). ...
Purpose: This study aims to identify and prioritize effective rebranding strategies for the ornamental fish farming industry in Depok, West Java, using the Analytic Hierarchy Process (AHP) to address challenges such as limited market access, environmental sustainability issues, and economic feasibility concerns while aligning with Sustainable Development Goals (SDGs). Research Methodology: The research employs a mixed-method approach, combining qualitative research through in-depth interviews with key stakeholders and quantitative analysis using the AHP to systematically evaluate and prioritize rebranding strategies based on multiple criteria. Results: The study identified market access as the most critical criterion, followed by environmental sustainability and economic feasibility, with digital marketing emerging as the most effective rebranding strategy, scoring 0.67, followed by sustainability certification (0.22) and community outreach programs (0.11). Limitations: The research is limited by a small sample size, potentially affecting result generalizability. The AHP methodology introduces possible subjective biases through pairwise comparisons. The study's regional specificity may constrain broader applicability. Furthermore, the emphasis on rebranding strategies may not encompass all potential solutions to industry challenges. Contribution: This research provides actionable insights for stakeholders in the ornamental fish farming industry to implement sustainable development strategies, aligning with SDGs 1, 8, and 14. It offers a systematic approach to decision-making through the application of AHP. Novelty: This study innovatively applies the AHP to rebranding strategies in ornamental fish farming, uniquely integrating sustainable development principles with quantitative decision-making. This approach offers a new paradigm for strategic planning in aquaculture, contrasting with traditional qualitative methods in the field.
... The share price can be interpreted as belonging to the company and can provide profit and wealth for shareholders (Nosike & Egbunike, 2021;Novanda, 2023). Stock price is an activity that usually shows something from the capital market, and the increase in the stock price may indicate activities that occur in the market, such as rising and falling stock prices, which usually indicate a market that is about to decline (Litriani 2017). ...
Purpose: This study aims to determine the influence of inflation variables and exchange rates on share prices. Method: This study used quantitative methods. The population in this study was 47 banking subsector companies listed on the Indonesian Stock Exchange for the 2019-2023 period. The sample in this study comprised 15 companies with 75 financial reports. This research uses classical assumption tests such as the normality test, multicollinearity test, autocorrelation test and heteroscedasticity test, coefficient analysis, coefficient of determination analysis and hypothhesis testing consisting of the t test and f test. Results: The results of this research show that inflation has a partial and significant effect on share prices in banking subsector companies listed on the Indonesian Stock Exchange for the 2019-2023 period because it has a sig. 0.000 < 0.05, and the exchange rate has a significant effect on share prices in banking subsector companies listed on the Indonesian Stock Exchange for the 2019-2023 period because it has a sig value. 0.000 < 0.05. Simultaneously, the effect on share prices in banking subsector companies listed on the Indonesian Stock Exchange for the 2019-2023 period beccause they have sig. equal to 0.000 < 0.05. Limitations: The object of the research is only banking sub-sector companies listed on the Indonesia Stock Exchange for the 2019–2023 period and only includes inflation, exchange rates, and stock prices Contribution: This research aims to contribute to science at the Faculty of Economics and Business, provide reading materials in the library of the University of PGRI Palembang about inflation and exchange rates on the stock prices of companies in the banking sub-sector on the Indonesia Stock Exchange for the 2019-2023 period, and increase the company's insight into the development of stock prices related to inflation and exchange rates.
... This suggests that 205 questionnaires were fit for analysis, constituting 100% response rate of the entire questionnaires distributed. The primary data utilized in this study were directly collected using questionnaires filled out by respondents, limiting the respondents' ability to provide responses using a Likert Scale measurement as seen in (Novanda, 2023). The study instrument was designed on a 5-point Likert scale (1= strongly disagree, 2 =disagree, 3 = Undecided, 4 = agree, 5 = strongly agree), which measured the relevance and suitability of the measurement items. ...
Purpose: This research paper aims to explore how positive psychological resources influence youth participating in the Industrial Training Fund’s (ITF) National Industrial Skill Development Programme (NISDP), specifically examining the programs’ impact on self-employment creation in Plateau State, Nigeria. Method: The paper employs Confirmatory Factor Analysis (CFA) and a Structural Equation Model (SEM) to examine the relationship between positive psychological resources and self-employment creation in Plateau State. Results: The study concludes that dimensions of positive psychological resources serve as effective predictors of self-employment creation among youths. However, it notes that two dimensions; resilience and hope, did not exhibit a significant positive relationship. Nonetheless, the lack of significance does not negate the existence of a relationship explaining self-employment creation among youths in the context of this study. Limitations: Several factors constrained the study. It was conducted within a specific constituency in Plateau State, limiting its scope and generalizability. Therefore, the results may not be applicable to the entire state. Contributions: This study offers insights beneficial to both self-employed and unemployed youths, emphasizing the importance of a positive mindset in self-employment creation. The findings are particularly relevant to the Industrial Training Fund (ITF) and its National Industrial Skills Development Programme (NISDP), shedding light on the effectiveness of their training programs fostering self-employment. Moreover, this research contributes to the existing body of literature on self-employment creation among youths and extends understanding of positive psychological capital resources (PSYCAP) by examining various dimensions. Additionally, it provides guidance for future directions in research and practice in this field.
... pembelian impulsif konsumen. Karena saat ini terdapat cukup banyak faktor yang dapat membujuk pengguna untuk melakukan pembelian tak terduga atau impulsif menggunakan aplikasi marketplace, maka pihak marketplace ingin dapat kembali meningkatkan promosi yang dapat berdampak pada pembelian impulsif (Novanda, 2023). Usaha Kecil dan Menengah setelah sepenuhnya mengadopsi media sosial akan mampu bersaing dengan perusahaan besar di bidang periklanan atau pemasaran produk dan layanan mereka sehingga meningkatkan keunggulan kompetitif (Amoah & Jibril, 2021). ...
Penelitian ini bertujuan untuk mengeksplorasi dan menganalisis pengaruh dari tiga faktor utama, yakni orientasi belajar, gaya kepemimpinan wirausaha, dan efektivitas promosi terhadap kinerja usaha UMKM. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang disebar kepada 70 pemilik UMKM di wilayah Bekasi, berikutnya di uji menggunakan Statistical Package for the Social Sciences (SPSS) melalui uji validitas-reliabilitas, uji asumsi klasik serta analisis regresi untuk mengukur hubungan antar variabel. Hasil penelitian ini menunjukkan bahwa: 1).Terdapat pengaruh Orientasi Belajar terhadap Kinerja Usaha. (2) Ada pengaruh Gaya Kepemimpinan Wirausaha terhadap Kinerja Usaha. (3) Terdapat pengaruh Efektivitas Promosi terhadap Kinerja Usaha dengan persamaan regresi KU = 4.618 + 0.047OB + 0.483GPW + 0.116EP dan (4) Terdapat pengaruh Orientasi Belajar, Gaya Kepemimpinan Wirausaha, dan Efektivitas Promosi terhadap Kinerja Usaha, dengan besarnya efek adalah 50,6%.
... The Empathy Dimension Offers Useful Information About the Appeal of a Brand. Empathy is a mental state in which a person feels as though they share the same emotions or thought processes as another individual or group (Novanda, 2023). ...
The development of marketplace sheds light on how Indonesia's business climate has altered in reaction to the growth of the internet. A marketplace firm that uses the C2C (consumer to consumer) business model, a subset of marketplace firms that just serve as a platform to connect consumers and sellers. Through the advertising, it will be discovered that businesses can introduce new food items that will entice customers to engage in food product purchasing activities. Therefore the purpose of this study is to analyze the effectiveness of the promotion of food products through the marketplace (tokopedia) in Indonesia. The major data gathering method, used in the first quarter of 2023, is the methodology employed in this study. Users of the marketplace were given access to an electronic form for data gathering. Tokopedia users used as respondents are 100 people and analyzed the results of the questionnaire collection based on applicable theories. The method used to determine the effectiveness of a promotional program, the dimensions used are emphaty (empathy), persuasion (persuasion), impact (impact), and communication (communication) or epic model. Based on the calculations made using the epic model, a value of 3.82 was determined, indicating that the Tokopedia food goods have been effectively promoted. The promotion program for food products that Tokopedia has implemented is successful for the four epic dimensions of Tokopedia, according to the average value of user perceptions on the site regarding sales promotion programs to the purchasing behavior of the four dimensions of empathy, persuasion, impact, and communication.
