Figure 1 - uploaded by Nguyễn Thị Hằng Nga
Content may be subject to copyright.
Source publication
The purpose of this study is to examine the impact of attitudes on young consumers’ organic food purchasing intentions. The attitude factor in this regard is attitudes towards environment in general and towards organic food consumption behaviors in particular. The results of structural equation modeling (SEM) analysis showed that environmental atti...
Similar publications
The modern agrifood system has a strong socio-economic and health impact on stakeholders, from producers to consumers. According to agroecological studies, a key factor for the food system to change is a stronger connection between farmers and consumers and the implementation of Food Citizenship. In this paper, we present the results of preliminary...
With the demand of organic food increasing with time, the authors have started dedicating their research on organic food consumption. The share of organic food in the food industry is also growing with time. Large number of factors including attitudes, subjective norms, intention to purchase, affect the behaviour of organic food consumers. The purp...
The purpose of this study is to investigate the entrepreneurial insight of purchase intention and co-developing behavior of organic food consumption in Thailand during the COVID-19 pandemic. The study is unique because it considers the management of changing lifestyle and eating habits of people occasioned by the increasing global health awareness...
Improving consumer trust is critical for enhancing purchase intentions. This study assessed the effect of organic labeling awareness and food safety attitudes as mediating variables on the relation between green product awareness and organic food purchase intentions among consumers. The research sample comprised 404 respondents from Shantou, Shenzh...
The objectives of this study are threefold. First, we evaluate the applicability of the information–motivation–behavioral skills (IMB) model for predicting organic food purchase intention (OFPI) in adults with chronic conditions. Second, we examine the indirect effects of organic food knowledge, attitudes toward organic food purchase, and subjectiv...
Citations
... Firstly, the challenges emanate from the premium prices charged for organic food to which consumers consider to be expensive (Akinwehinmi et al. 2021). Further, the existence ofpoor knowledge on the difference between the organic foods and the traditional foods (Iqbal, 2015), almost non-existent and unorganised local market for the organic food (Global Alliance for Improved Nutrition, 2014), and the existence of poor incentive to producers to embark on the organic farming and production (Akinwehinmi et al. 2021) impacts the patronage of organic foods.Secondly, extant studies have confirmed the influence of consumer attitude on consumer behavior with respect to the young consumers' disposition to the organic food (Nam & Nga, 2016), the nature of consumer demand in the mature organic food market (Wier et al., 2005), and consumer behavior to the organic food (Iqbal, 2015). However, the aspect of young consumers' attitude to the organic food choice behavior is yet to be established in literature particularly from the dimensions of consumer attitude. ...
... Similar study that focused on young consumers in Malaysia identified the same variables including affordability to be significant in young consumers' purchase of organic food. Nam and Nga (2016) used SEM to identify environmental attitude and concern to have direct and indirect effect on purchase of organic food. The consumers' personal and situational factors were adopted by Nguyen et al. (2019) to examine attitude and purchase behavior to organic meat and argued that knowledge, consumers' concern for health, safety of food impacts their attitude to organic meat. ...
The notion of organic food has been increasingly adopted in developed countries such that there are existing developed organic markets. Markets for organic foods in developing nations like Nigeria are non-existent despite the youthful population that is educated and estimated to be growing rapidly. The study considered social norms and dimensions of young consumers’ attitude to organic food choice behavior following the generalisation of studies on consumer attitude and dearth of literature on social norm as a dual influence. Samples were drawn from postgraduate students in Abia State using purposive and snowball sampling approach. Confirmatory factor analysis was undertaken to check the reliability and
validity of the instrument while a set of model indicators were adopted to assess the model. In analysing the hypotheses, structural equation model through statistical significance and maximum likelihood approach were adopted. The findings revealed that social norm performs a dual role on young consumers’
organic food choice behavior with the strongest influence being the indirect path to affective element. With the various dimensions of attitude, conative element has the strongest effect on young consumers’ organic food choice behavior. The implications border on theoretical contribution such as the dual function of
social norm and practical contributions in the society. It is recommended that focus should be directed on policy making and programmes that seek to engage young consumers in production of organic food and consumption given the estimated population growth in Nigeria and the potential it has on businesses.
... Analysis of scientific sources has shown that domestic and foreign researchers have begun to actively study predictors of consumer behavior of young people in the market of organic food products since the 90s of the last century [1]. The urgency of the problem stimulates the intensification of empirical research and the development of new conceptual schemes for understanding consumer behavior and its regulation factors [2,3,5,6]. Today, this direction has become a trend, allowing us to understand the relationship of consumer values with the promotion of products on the food market that do not harm environmental systems. It is significant that many researchers note a steady dependence of consumer intentions on the level of development of ecological consciousness of consumers. ...
The article analyzes the data obtained during a sociological study conducted in September-November 2022 on the analysis of the food market of agricultural organic products (on the example of the Sverdlovsk region).” The hypothesis of the connection of consumer preferences with the current ecological position and understanding of the importance of socially responsible behavior was confirmed. The key needs of young consumers that determine the choice of organic food products and their connection with the attitude to maintaining and strengthening health for a bright and interesting life are identified. The authors recorded the reasons for the respondents’ refusal to purchase organic products and the sensitivity of consumers to the increased cost of organic food products. The conclusion is made about the different patterns of consumer behavior of respondents in the segments of the organic food market and their connection with the dominant values and established eating habits. Three styles of consumer behavior are described: ecological, stereotypical, unstable. The ecological style is characterized by attitudes towards the use of healthy and environmentally friendly foods as factors in maintaining an active lifestyle and health. The stereotypical style of eating is characterized by: a strong influence of the environment on the choice of food and diet, low reflection on their own food practices, lack of sufficient knowledge and opportunities for the formation of a culture of nutrition and environmental awareness. Unstable eating style is associated with contradictory attitudes and ambivalent food practices.
... The growing demand for organic food among consumers especially those who are affluent, educated and young, is contributing to the growth of the organic food sector. Past literatures have also generated extensive motives of increasing the demand of organic foods like health consciousness (O'Donovan and McCarthy, 2002;Lillywhite, Al-oum and Simonsen 2013;Wang et al., 2019), environmental concerns (Wier and Calverley, 2002;Nguyen and Nguyen, 2016;Lian and Yoong, 2019), ethics (McEachern and McClean, 2002;Wier and Calverley, 2002;Rana and Paul, 2017), food safety concern (Harper and Makatouni 2002;O'Donovan and McCarthy, 2002;Hsu, Chang and Lin, 2016;Lian and Yoong, 2019), perceived value/quality (O'Donovan and McCarthy, 2002;Curvelo, Watanabe and Alfinito, 2019), nutritional value (Harper and Makatouni 2002;O'Donovan and McCarthy, 2002;Kihlberg and Risvik, 2007;Rana and Paul, 2017), subjective norms (Lian and Yoong, 2019;Wang et al., 2019), attitudes (Curvelo, Watanabe and Alfinito, 2019;Wang et al., 2019), perceived behavior control (Ashraf, Joarder and Ratan, 2018;Wang et al., 2019), affordability (See and Mansori, 2012;Lian and Yoong, 2019), sensory attributes (O'Donovan and McCarthy, 2002;Mukul, Afrin and Hassan, 2013) and so on. However, there has been little focus in previous literature to assess the purchase intention of younger generations for organic food (Thambiah et al., 2015;Rahman and Noor, 2016;Lian and Yoong, 2019) and few studies have been reported in Bangladesh. ...
In Bangladesh, the inclination to consume organic food is rising in response to issues such as conventional agricultural practices, food safety, human health and environmental sustainability. This study aims to identify the factors that influence young consumers to purchase organic food and also investigate the effects of those factors on their buying intention. A survey was conducted through a structured questionnaire which was randomly distributed among the students of Islamic University, Bangladesh and collected data from 165 respondents; whereas 150 completed questionnaires were considered for the final study. All reliability and validity measurements have been tested. Structural Equation Modeling (SEM) has been applied to test the proposed hypotheses of this study with the help of AMOS (Version-24). Findings of the study reveal that health consciousness, perceived value and food safety have direct positive influences on young consumers purchase intention in case of buying organic foods. The study findings will help the organic food marketers to design effective marketing strategies to gain the potential benefits from the markets. This study is geographically focused and limited to small sample size.
... The growing demand for organic food among consumers especially those who are affluent, educated and young, is contributing to the growth of the organic food sector. Past literatures have also generated extensive motives of increasing the demand of organic foods like health consciousness (O'Donovan and McCarthy, 2002;Lillywhite, Al-oum and Simonsen 2013;Wang et al., 2019), environmental concerns (Wier and Calverley, 2002;Nguyen and Nguyen, 2016;Lian and Yoong, 2019), ethics (McEachern and McClean, 2002;Wier and Calverley, 2002;Rana and Paul, 2017), food safety concern (Harper and Makatouni 2002;O'Donovan and McCarthy, 2002;Hsu, Chang and Lin, 2016;Lian and Yoong, 2019), perceived value/quality (O'Donovan and McCarthy, 2002;Curvelo, Watanabe and Alfinito, 2019), nutritional value (Harper and Makatouni 2002;O'Donovan and McCarthy, 2002;Kihlberg and Risvik, 2007;Rana and Paul, 2017), subjective norms (Lian and Yoong, 2019;Wang et al., 2019), attitudes (Curvelo, Watanabe and Alfinito, 2019;Wang et al., 2019), perceived behavior control (Ashraf, Joarder and Ratan, 2018;Wang et al., 2019), affordability (See and Mansori, 2012;Lian and Yoong, 2019), sensory attributes (O'Donovan and McCarthy, 2002;Mukul, Afrin and Hassan, 2013) and so on. However, there has been little focus in previous literature to assess the purchase intention of younger generations for organic food (Thambiah et al., 2015;Rahman and Noor, 2016;Lian and Yoong, 2019) and few studies have been reported in Bangladesh. ...
In Bangladesh, the inclination to consume organic food is rising in response to issues such as conventional agricultural practices, food safety, human health and environmental sustainability. This study aims to identify the factors that influence the young consumers to purchase organic food and also investigate the effects of those factors on their buying intention. A survey was conducted through a structured questionnaire which was randomly distributed among the students of Islamic University, Bangladesh and collected data from 165 respondents; whereas 150 completed questionnaires were considered for the final study. All reliability and validity measurements have been tested. Structural Equation Modeling (SEM) has been applied to test the proposed hypotheses of this study with the help of AMOS (Version-24). Findings of the study reveal that health consciousness, perceived value and food safety have direct positive influences on young consumers purchase intention in case of buying organic foods. The study findings will help the organic food marketers to design effective marketing strategies to gain the potential benefits from the markets. This study is geographically focused and limited to small sample size.
... Environmental concern reflects emotions related to environmental issues (Lee 2008). A few studies (i.e., Nguyen and Nguyen 2016;Hassan, Loi and Kok 2015;Basha et al. 2015) have found that environmental concern was a major determinant of consumer purchase behaviour of organic food products. The increasing awareness on environmental degradation has changed consumer attitude to purchase more environmental-friendly and organic products (Basha et al. 2015). ...
... The increasing awareness on environmental degradation has changed consumer attitude to purchase more environmental-friendly and organic products (Basha et al. 2015). Nguyen and Nguyen (2016) concluded that young consumers with higher education levels have higher awareness of the effective environmental actions which influenced their purchase intentions of organic food. Harper and Makatouni (2002) discovered that ethical concern on animal welfare was critical influencing factor in decision to purchase organic food. ...
Purpose: The present research study aims to evaluate the impact of attitude, environmental concern, sensory appeal, trust in organic food, and willingness to pay price premium on millennials' purchase intention of organic food products. Moreover, it examines the direct and indirect effects of trust in organic food purchase intention. Design / Methodology: The present study is based 227 millennials responses collected via convenience sampling method through an online survey and by use of social media. The structured questionnaire was designed in the form of Google form, and a link for the same was shared online. The Collected data were analyzed by using confirmatory factor analysis (CFA), and structural equation modeling (SEM) with the help of AMOS 21 and SPSS 21. Findings: Findings suggest that willingness to pay price premium, attitude, and trust in organic food significantly influence purchase intention of organic food. In addition, environmental concern and sensory appeal have a significant positive impact on consumers' attitudes towards organic food products. Willingness to pay the price premium for organic food is positively influenced by trust in organic food. It empirically confirms that the trust in organic food has a more indirect effect than a direct effect on millennials' purchase intention. Research Limitations: The study is based on data collected through the method of convenience sampling, and hence discussed practical implications need to review before implementing in designing marketing strategies. Practical Implications: Marketing managers can make use of findings in developing effective marketing promotional campaigns focusing on developing a positive attitude towards organic food products, and willingness to pay extra can be influenced by instilling trust in organic food. Originality / Value: This paper explores the insights of millennials' purchase intention in the context of organic food. It is focusing on how environmental concern, sensory appeal, and trust in organic food, and willingness to pay price premium play an influencing role in millennials' consumption of organic food. Moreover, the direct and indirect effect of trust in organic food is examined as a novel contribution in the context of India.
Purpose: The present research study aims to evaluate the impact of attitude, environmental concern, sensory appeal, trust in organic food, and willingness to pay price premium on millennials' purchase intention of organic food products. Moreover, it examines the direct and indirect effects of trust in organic food purchase intention.
Design / Methodology: The present study is based 227 millennials responses collected via convenience sampling method through an online survey and by use of social media. The structured questionnaire was designed in the form of Google form, and a link for the same was shared online. The Collected data were analyzed by using confirmatory factor analysis (CFA), and structural equation modeling (SEM) with the help of AMOS 21 and SPSS 21.
Findings: Findings suggest that willingness to pay price premium, attitude, and trust in organic food significantly influence purchase intention of organic food. In addition, environmental concern and sensory appeal have a significant positive impact on consumers' attitudes towards organic food products. Willingness to pay the price premium for organic food is positively influenced by trust in organic food. It empirically confirms that the trust in organic food has a more indirect effect than a direct effect on millennials' purchase intention.
Research Limitations: The study is based on data collected through the method of convenience sampling, and hence discussed practical implications that need to review before implementing in designing marketing strategies.
Practical Implications: Marketing managers can make use of findings in developing effective marketing promotional campaigns focusing on developing a positive attitude towards organic food products, and willingness to pay extra can be influenced by instilling trust in organic food.
Originality / Value: This paper explores the insights of millennials' purchase intention in the context of organic food. It is focusing on how environmental concern, sensory appeal, and trust in organic food, and willingness to pay price premium play an influencing role in millennials' consumption of organic food. Moreover, the direct and indirect effect of trust in organic food is examined as a novel contribution in the context of India.
Keywords: Millennial, Organic food, Attitude, Purchase intention, Environmental concern, Sensory appeal, Trust in organic food, Willingness to pay price premium
The research proposes a model based on the theory of planned behavior to examine the relationships on self-confidence with green foods, green consumer attitude, perceived behavioral control, social norms, label knowledge, and eco-labeling. Attitudes, social norms, and PBC were found to be significant Ecolabels mediate the relationship between attitudes and consumer self-confidence, while attitudes were found to mediate between label knowledge and intention to use ecolabels.
The study contributes to a wider explanation of the impact of these contextual variables for eco-labels and provides support for both theory and practice that facilitate insights for business practitioners, policymakers, and consumer behavior theorists.
This study mainly aims to investigate the impact of consumers' demand for organic food products on purchase intentions in Rivers State of Nigeria. This study adopted a quantitative method to disentangle the impact of consumers' demand for organic food products (CDOFP) on purchase intentions (PI). A self-administered questionnaire was distributed to 390 existing consumers of organic food products in the Port Harcourt fruit garden market and 6 organic food product retail outlets in Port Harcourt, Rivers State, Nigeria, using the nonprobability convenience sampling method. A total number of 339 surveys were returned. Besides, usage evaluation unveils 296 recovered and accessible questionnaires, representing 87.3.9% of the completed and returned questionnaire. The Statistical Package for Social Sciences (SPSS) version 22 was used to perform descriptive analysis, validity and reliability analysis, and the structural equation modeling was used to test the hypothetical relationships between the proposed constructs. The results illustrated that Food safety concern was the strongest predictor of purchase intentions, followed by environmental concern, and the last emerged as health consciousness. The study therefore concludes that the consumers' demand for organic food products has positive and significant influence on purchase intentions through food safety concern, environmental concern, and health consciousness. The study recommends among others that, organic food products marketers should prioritize on food safety concern, environmental concern and health consciousness benefits of organic food products to attain high purchase intentions.
