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The technologies and functions of social media have significantly changed interaction on the Internet. These changes affect the perceived attractiveness of websites. Prior research regarding classic Internet offers has only partly considered these specifics. The determinants of attractive social media websites and corresponding online instruments r...
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Context 1
... The more important the possibilities for User-added Value within a social media offer for a user are, the higher his or her Social Media Website Attractiveness will be. H7: The higher the Social Media Website Attractiveness of a social media user is, the stronger the Intention to Use will be. These hypotheses can be depicted in aggregated form in the overall model, as seen in Figure 3. Social Media Website Attractiveness is conceptualized as a 1st-order construct that is influenced by the 2nd-order dimensions Interaction Orientation, Social Networking and User-added Value. This Social Media Website Attractiveness has an effect on the intention of use of a social media offer, which also represents a dependent, latent success variable of this study. Due to the conceptualization of website attractiveness as well as its influencing factors as latent constructs of 1st or 2nd order and the path relationships to be studied, the use of a powerful multivariate method of analysis is necessary in order to manage the complexity of the model. In the following, the fundamentals of this research methodology are explained, the database is described, the implementation of the constructs, including considerations of reliability and validity, is presented and an analysis of postulated cause and effect is done on the level of the overall model. Thus, the significance of individual influencing factors can be concluded. 4.1. Research Methodology & Study Design Structural equation models are proven instruments of empirical social research for theory-based studies of complex multivariate phenomena [Bollen 1989, p. 4; Steenkamp & Baumgartner 2000, p. 195; Kline 2011, p. 18; Hair et al. 2010, p. 706]. Variance and covariance-based approaches differ from one another, exhibiting specific advantages and disadvantages, so that their use depends on the particular research objective [Chin & Newsted 1999, p. 314]. While variance-based methods are mainly used for the purpose of prognosis, since they are targeted to a preferably accurate prediction of the empirical data matrix in regard to the target variables [Fornell 1987, p. ...
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Citations
... As these aspects are sufficiently achieved, a website tends to become well-designed, which results in better recall of users as well as a recognized favorable attitude toward the site [48]. In other contexts, such as social media, usage intentions specifically on technological aspects and user acceptance are further explained by the concept of attractiveness as a potential theoretical extension for its determinant models [49]. Furthermore, perceived visual attractiveness has been found to have a significant relationship, either being influenced or influencing, with other constructs used in the context of technology adoption in general, or in website evaluation, specifically [41,49]. ...
... In other contexts, such as social media, usage intentions specifically on technological aspects and user acceptance are further explained by the concept of attractiveness as a potential theoretical extension for its determinant models [49]. Furthermore, perceived visual attractiveness has been found to have a significant relationship, either being influenced or influencing, with other constructs used in the context of technology adoption in general, or in website evaluation, specifically [41,49]. Most notably, perceived visual attractiveness appears to influence both perceived usefulness and perceived ease of use. ...
The educational system in the Philippines has been slowly progressing in terms of its technological infrastructures, such as web portals. Such a pattern in web portal development prompts stakeholders to carefully consider the adoption constructs, in order for limited and scarce resources to be wisely allocated. Therefore, this paper intends to assess an academic web portal by extending the classical technology acceptance model (TAM) framework with the addition of perceived visual attractiveness. A case study in a state university in Cebu, Philippines, in which 418 undergraduate students participated, was performed to explore relationships among constructs. Using structural equation modeling, the results indicated that perceived attractiveness poses a significant influence on perceived ease of use and perceived usefulness, which thereby significantly impacts perceived attitude and behavioral intention. Such results can aid stakeholders in managing resources in the development of academic web portals by focusing on important constructs such as perceived visual attractiveness.
... Young consumers were discovered to be entertainment shoppers, although according to the findings, respondents had a medium score in this orientation. The web's appeal affects how people shop online, according to [59]. Young consumers believe that scrolling through online stores on social media or e-commerce is a form of entertainment and can bring feelings of happiness. ...
Young people make up the majority of online shoppers in Indonesia. The objectives of this study are to characterize the consumer decision-making styles of young internet users and to create a profile of their online shopping styles. A quantitative research approach was used to accomplish the research objectives. The primary data for the study were gathered by sending questionnaires via social media to consumers from Generation Z and millennials who buy goods through e-commerce in Indonesia; 400 people responded. The survey questions were based on the consumer style inventory (CSI). Seven characteristics of Indonesian young consumers’ online shopping styles are identified through factor analysis. According to the findings of this study, young consumers have a hedonic online shopping style in which they prefer high-quality products, seek entertainment when shopping,
and are impulsive. Young consumers are obsessed with novelty and branded goods. They frequently have difficulty selecting online stores and products, but they are loyal to specific stores and brands. This study fills the gap by providing a more detailed understanding of the online shopping styles, with the implications of considering shopping styles when promoting the products and designing the user interface and user experience of an e-commerce store
... Hedonic values could not be separated from the emergence of Internet shopping websites that are proliferating rapidly all over the world. Wirtz et al. (2013) concluded that web attractiveness determines online shopping value. If a company offers hedonic experiences in addition to superior products and lower prices, it will be more successful in building long-term relationships with its customers (Avcilar & Ozsoy, 2015). ...
The purpose of this study is to analyze Indonesian consumer hedonic values, extraversion, and online impulse buying, as well as to examine the influence of consumer hedonic values and extraversion personality on impulsive online buying. This study uses a quantitative research method that employs descriptive and associative tools. The primary data were gathered through social media surveys of Indonesian consumers who buy goods through e-commerce. Of the 440 respondents who received questionnaires, only 400 completed them accurately. According to the survey, at least 75% of respondents shop online regularly. The study’s findings describe three types of Indonesian online consumers: those with hedonic values, those with reasonably high extrovert personalities, and those prone to online impulse buying. Path analysis results indicate that both hedonic value and extraversion have a significant influence on online impulse buying. Hedonic consumers enjoy online shopping, and as a result, they discover items they had not previously considered purchasing without careful consideration. On the other hand, extroverted consumers who are outgoing, passionate, and pleasant in social situations are more likely to be interested in impulsive online buying. These results provide online business owners with necessary guidance by demonstrating the importance of developing a website that is not only informative but also visually appealing and engaging to trigger impulse buying.
Acknowledgment This study was supported by a research grant from Universitas Padjadjaran, Indonesia.
... getirerek bireyler için sosyal ağlar üzerinden daha sık ve uzun komünikasyon süreçlerinin yenilenmesini sağlamıştır (Taş, 2018). Sosyal ağların internet kullanıcıları için oldukça cazip platformlar olması da bu etkileşim halini aktif tutmaktadır (Wirtz, Piehler & Ullrich, 2013). Farklı işlevleri bulunan bu platformlarda organizasyon niteliği de ayrıca ön plana çıkarılarak sosyal ağ siteleri olarak adlandırılmaktadır (Boyd & Ellison, 2007). ...
Günümüzde tüketim alışkanlıklarının değiştiği toplumsal etkileşim süreçlerinde, deneyimlerin de tüketim kapsamında yer aldığı görülmektedir. Sosyal görünürlük temelinde sergilenen etkinlik katılımlarının teknolojik yansıması ise sosyal medya aracılığı ile gerçekleşmektedir. Bu araştırmanın temel amacı, bireylerin sosyal medya paylaşımlarında sergiledikleri deneyimsel satın alma kapsamında yer alan kültürel etkinlik tercihlerinde, statü ve kimlik ispatının etkisini tespit etmektir. Araştırma nicel bir araştırmadır ve anket tekniği kullanılarak elde edilen veriler “SPSS Statistic 25” programı ile analiz edilmiştir. Verilerin analizinde, “korelasyon”, “frekans” analizleri, içsel tutarlılığı değerlendirmek için “Cronbach Alfa” katsayılarına dayalı analiz tekniği, bağımsız örneklemler için ise “Mann Whitney- U” ve “Kruskal Wallis- H” testleri uygulanmıştır. Araştırma bulgularına göre gösterişçi tüketimin deneyimsel satın almaya etki ettiği, kültürel etkinlikler kapsamında statü ve kimlik ispatında rol oynadığı belirlenmiştir. Eğitim düzeyi düşük olan bireylerin kültürel etkinliklere katılımı statü ispatı aracı olarak gördükleri, genç ve eğitim düzeyi yüksek olan bireylerin ise sosyal medyada deneyimsel bağlamda gösteriş tüketimine eğilimli oldukları sonuçlarına ulaşılmıştır.
... Moreover, Bernd et al. [24] stated that there is an insufficient explanation in the related work for the theoretical approaches suggested by researchers to improve the learnability factor; hence many developers don"t follow any of the suggested approaches rather, they start designing and implementing their application immediately causing issues in learnability for a huge segment of users. Alistair [25] concluded that designers until today don't have proper guidance for building user interfaces in terms of ease of use and reduction of time during the learning process. ...
... Part one contains nine items under the dependent variable (i.e., Social Media Influencer Credibility), which were adapted from the study of McCroskey (1972) and modified in accordance with the context of this study. Additionally, Social Media Influencer Attractiveness was measured using four questions in accordance with the study of Wirtz et al., (2013). The seven measurement items for customer attitude are adapted from the study conducted by Delafrooz, Paim, and Khatibi (2009). ...
... In this research, the antecedents of customer attitudes and brand image are influencers' credibility (McCroskey, 1972) and influencers' attractiveness (Wirtz et al., 2013). Therefore, these variables were analysed by testing hypotheses to see the relationships existing between the dependent and the independent variables. ...
... Next, we describe the constructs of the SMILE framework. [28,43] Fudan JBI Initiative [7,8,24]; BUCM Cochrane Initiative [25]; It Doesn't Have to Hurt initiative [9] Team composition [85]; Be Sweet to Babies initiative [27]; ECHO [28] Fudan JBI Initiative [7,8,24]; BUCM Cochrane Initiative [25]; It Doesn't Have to Hurt initiative [9] Resource availability [10,26]; Be Sweet to Babies initiative [27]; ECHO [28] Fudan JBI Initiative [7,8,24]; BUCM Cochrane Initiative [25]; It Doesn't Have to Hurt initiative [9] Scope of topic covered [10,26]; Be Sweet to Babies initiative [27]; ECHO [28,43] Fudan JBI Initiative [84]; BUCM Cochrane Initiative [25]; It Doesn't Have to Hurt initiative [51,79] Vision of impact [10,26,85]; Be Sweet to Babies initiative [27]; ECHO [28,43] Fudan JBI Initiative [7,8,24]; BUCM Cochrane Initiative [25]; It Doesn't Have to Hurt initiative [51,57] i-PARIHS e framework (innovation) [29] Messages and delivery strategies [10,26]; Be Sweet to Babies initiative [27]; ECHO [28,43] Fudan JBI Initiative [7,8,24]; BUCM Cochrane Initiative [25]; It Doesn't Have to Hurt initiative [44,47,49,52,54,56,[58][59][60][61][62][63]80] Behavior change model for internet interventions (website) [17] Messages [10,26]; Be Sweet to Babies initiative [27]; ECHO [28,43] Fudan JBI Initiative [7,8,24]; BUCM Cochrane Initiative [25]; It Doesn't Have to Hurt initiative [13,82,83] Behavior change model for internet interventions (website) [17] Delivery strategies [10,26]; Be Sweet to Babies initiative [27]; ECHO [28,43] - [15,48,55,65] i-PARIHS framework (recipients) [29] Recipients [15,45,53,55] Behavior change model for internet interventions (user characteristics [17] Demographics [46,64] Behavior change model for internet interventions (user characteristics) [17] Personal traits [48,50,55,65] COM-B f model (motivation and capability) [ [81] i-PARIHS framework (context) [29] Context Fudan JBI Initiative [7,8,24]; BUCM Cochrane Initiative [25]; It Doesn't Have to Hurt initiative [48,65,69,70,75,77] Behavior change model for internet interventions (website) ...
... We posit that seven characteristics of the platform influence social media use: relative advantage, complexity, observability, compatibility, usefulness, interactivity, and playfulness [48,65,75,77]. Relative advantage, complexity, observability, and compatibility originate from the theory of innovation diffusion [32] and are all considered important factors influencing social media use [65]. ...
... Interactivity is the degree to which social media enables 2-way communication rather than 1-way transmission or distribution of information. Multiple research studies have demonstrated the positive effects of interactivity on social media use [75,77]. Playfulness is the hedonic value of social media and can influence the perceived usefulness and direct use of social media [48]. ...
Background
Social media has become widely used by individual researchers and professional organizations to translate research evidence into health care practice. Despite its increasing popularity, few social media initiatives consider the theoretical perspectives of how social media works as a knowledge translation strategy to affect research use.
Objective
The purpose of this paper is to propose a conceptual framework to understand how social media works as a knowledge translation strategy for health care providers, policy makers, and patients to inform their health care decision-making.
Methods
We developed this framework using an integrative approach that first involved reviewing 5 long-standing social media initiatives. We then drafted the initial framework using a deductive approach by referring to 5 theories on social media studies and knowledge translation. A total of 58 empirical studies on factors that influenced the use of social media and its messages and strategies for promoting the use of research evidence via social media were further integrated to substantiate and fine-tune our initial framework. Through an iterative process, we developed the Social Media for ImpLementing Evidence (SMILE) framework.
Results
The SMILE framework has six key constructs: developers, messages and delivery strategies, recipients, context, triggers, and outcomes. For social media to effectively enable recipients to use research evidence in their decision-making, the framework proposes that social media content developers respond to target recipients’ needs and context and develop relevant messages and appropriate delivery strategies. The recipients’ use of social media messages is influenced by the virtual–technical, individual, organizational, and system contexts and can be activated by three types of triggers: sparks, facilitators, and signals.
Conclusions
The SMILE framework maps the factors that are hypothesized to influence the use of social media messages by recipients and offers a heuristic device for social media content developers to create interventions for promoting the use of evidence in health care decision-making. Empirical studies are now needed to test the propositions of this framework.
... Part one contains nine items under the dependent variable (i.e., Social Media Influencer Credibility), which were adapted from the study of McCroskey (1972) and modified in accordance with the context of this study. Additionally, Social Media Influencer Attractiveness was measured using four questions in accordance with the study of Wirtz et al., (2013). The seven measurement items for customer attitude are adapted from the study conducted by Delafrooz, Paim, and Khatibi (2009). ...
... In this research, the antecedents of customer attitudes and brand image are influencers' credibility (McCroskey, 1972) and influencers' attractiveness (Wirtz et al., 2013). Therefore, these variables were analysed by testing hypotheses to see the relationships existing between the dependent and the independent variables. ...
It is no secret that social media endorsement has become a phenomenon revolutionizing online advertising and marketing. Thus, attracting a significant share of advertisement spending and researchers’ interest. The business of social media influencing, and endorsement used to be squarely for ‘traditional’ celebrities and "Instabrities", otherwise known as opinion leaders (e.g., users with more than 10 thousand followers on Instagram). However, more recently, micro-celebrities (users with less than 10 thousand followers on Instagram) have also become popular influencers on social media. This raises the question to what extent is the influencers’ credibility and attractiveness are important for building successful brand image and influencing consumer attitudes on social media. As such, this study develops and tests an empirical model to predict the effect of social media influencers’ credibility and attractiveness on brand image and customer attitudes towards fashion products. The theoretical model is developed by employing the Social Learning Theory (SLT) and then tested empirically to evaluate the effect of social media influencer on customer attitudes. A quantitative research approach was employed using survey instrument consisting of online structured questionnaires to collect data via Google Form from 233 respondents across the country who are customers of FashionValet. The data is analyzed using SPSS software and PLS-SEM, and the hypothesized relationships are tested using correlation and multiple regression analysis. The results show that there is significant and positive relationship between source credibility, source attractiveness and brand image with customer attitudes. This study has improved the application of the SLT model to the current theoretical framework on customer attitudes. In addition, this study affirms the consistency of customer attitude framework instruments through purchases of fashion products on social media site. Additionally, this study offers insight on the importance of influencers’ personality attributes specifically their perceived credibility and attractiveness as the determining factors for selecting efficient influencers on social media.
... Zhang et al. (2015) stated in their research on brand loyalty in social commerce that social commerce empowers companies to promote their brand and products on social platforms. Reviewing the attractiveness of social commerce websites, Wirtz et al. (2013) found that social media technologies and functions have largely altered internet interactions. These changes affect the perceived attractiveness of websites. ...
... Zhang et al. (2015) stated in their research on brand loyalty in social commerce that social commerce empowers companies to promote their brand and products on social platforms. Reviewing the attractiveness of social commerce websites, Wirtz et al. (2013) found that social media technologies and functions have largely altered internet interactions. These changes affect the perceived attractiveness of websites. ...
