Figure 3 - uploaded by Robert Piehler
Content may be subject to copyright.
Research Model 

Research Model 

Source publication
Article
Full-text available
The technologies and functions of social media have significantly changed interaction on the Internet. These changes affect the perceived attractiveness of websites. Prior research regarding classic Internet offers has only partly considered these specifics. The determinants of attractive social media websites and corresponding online instruments r...

Context in source publication

Context 1
... The more important the possibilities for User-added Value within a social media offer for a user are, the higher his or her Social Media Website Attractiveness will be. H7: The higher the Social Media Website Attractiveness of a social media user is, the stronger the Intention to Use will be. These hypotheses can be depicted in aggregated form in the overall model, as seen in Figure 3. Social Media Website Attractiveness is conceptualized as a 1st-order construct that is influenced by the 2nd-order dimensions Interaction Orientation, Social Networking and User-added Value. This Social Media Website Attractiveness has an effect on the intention of use of a social media offer, which also represents a dependent, latent success variable of this study. Due to the conceptualization of website attractiveness as well as its influencing factors as latent constructs of 1st or 2nd order and the path relationships to be studied, the use of a powerful multivariate method of analysis is necessary in order to manage the complexity of the model. In the following, the fundamentals of this research methodology are explained, the database is described, the implementation of the constructs, including considerations of reliability and validity, is presented and an analysis of postulated cause and effect is done on the level of the overall model. Thus, the significance of individual influencing factors can be concluded. 4.1. Research Methodology & Study Design Structural equation models are proven instruments of empirical social research for theory-based studies of complex multivariate phenomena [Bollen 1989, p. 4; Steenkamp & Baumgartner 2000, p. 195; Kline 2011, p. 18; Hair et al. 2010, p. 706]. Variance and covariance-based approaches differ from one another, exhibiting specific advantages and disadvantages, so that their use depends on the particular research objective [Chin & Newsted 1999, p. 314]. While variance-based methods are mainly used for the purpose of prognosis, since they are targeted to a preferably accurate prediction of the empirical data matrix in regard to the target variables [Fornell 1987, p. ...

Similar publications

Chapter
Full-text available
As a social networking website, Facebook has a huge advantage over other sites: the emotional investment of its users. However, such investments are meaningful only if others respond to them. Facebook provides a way to its users for responding to posts by writing comments or by pressing a Like button to express their reactions. Since its activation...
Article
Full-text available
Background IgA nephropathy is the most common cause of glomerulonephritis in the Western world and predominantly affects young adults. Demographically these patients are the biggest users of social media. With increasing numbers of patients turning to social media to seek information and support in dealing with their disease, analysis of social med...
Thesis
Full-text available
Readability analysis through the use of standardized formulas has been largely applied in different fields since the first widely-accepted formulas were published in the mid-20th century. More recently new models based on corpus linguistics and natural language processing have tested different deep-level text features in order to find new systems t...
Conference Paper
Full-text available
Word of mouth (WOM) has been discerned as a potent and influential source of information transmission; shaping both pre-purchase attitude and post purchase perception of consumers. Electronic word of mouth (eWOM) banks on the advancements made, lately, in IT and emergence of social networking websites to overcome the limitation of conventional WOM...
Article
Full-text available
Current global concerns regarding the mental well-being (MWB) of young males have called for fresh approaches to social work service delivery. This study investigates the efficacy of adopting more ‘online’ approaches within social work practice by examining the current impact of online help-seeking behaviours on the MWB of adolescent males. A surve...

Citations

... Next, we describe the constructs of the SMILE framework. [28,43] Fudan JBI Initiative [7,8,24]; BUCM Cochrane Initiative [25]; It Doesn't Have to Hurt initiative [9] Team composition [85]; Be Sweet to Babies initiative [27]; ECHO [28] Fudan JBI Initiative [7,8,24]; BUCM Cochrane Initiative [25]; It Doesn't Have to Hurt initiative [9] Resource availability [10,26]; Be Sweet to Babies initiative [27]; ECHO [28] Fudan JBI Initiative [7,8,24]; BUCM Cochrane Initiative [25]; It Doesn't Have to Hurt initiative [9] Scope of topic covered [10,26]; Be Sweet to Babies initiative [27]; ECHO [28,43] Fudan JBI Initiative [84]; BUCM Cochrane Initiative [25]; It Doesn't Have to Hurt initiative [51,79] Vision of impact [10,26,85]; Be Sweet to Babies initiative [27]; ECHO [28,43] Fudan JBI Initiative [7,8,24]; BUCM Cochrane Initiative [25]; It Doesn't Have to Hurt initiative [51,57] i-PARIHS e framework (innovation) [29] Messages and delivery strategies [10,26]; Be Sweet to Babies initiative [27]; ECHO [28,43] Fudan JBI Initiative [7,8,24]; BUCM Cochrane Initiative [25]; It Doesn't Have to Hurt initiative [44,47,49,52,54,56,[58][59][60][61][62][63]80] Behavior change model for internet interventions (website) [17] Messages [10,26]; Be Sweet to Babies initiative [27]; ECHO [28,43] Fudan JBI Initiative [7,8,24]; BUCM Cochrane Initiative [25]; It Doesn't Have to Hurt initiative [13,82,83] Behavior change model for internet interventions (website) [17] Delivery strategies [10,26]; Be Sweet to Babies initiative [27]; ECHO [28,43] - [15,48,55,65] i-PARIHS framework (recipients) [29] Recipients [15,45,53,55] Behavior change model for internet interventions (user characteristics [17] Demographics [46,64] Behavior change model for internet interventions (user characteristics) [17] Personal traits [48,50,55,65] COM-B f model (motivation and capability) [ [81] i-PARIHS framework (context) [29] Context Fudan JBI Initiative [7,8,24]; BUCM Cochrane Initiative [25]; It Doesn't Have to Hurt initiative [48,65,69,70,75,77] Behavior change model for internet interventions (website) ...
... We posit that seven characteristics of the platform influence social media use: relative advantage, complexity, observability, compatibility, usefulness, interactivity, and playfulness [48,65,75,77]. Relative advantage, complexity, observability, and compatibility originate from the theory of innovation diffusion [32] and are all considered important factors influencing social media use [65]. ...
... Interactivity is the degree to which social media enables 2-way communication rather than 1-way transmission or distribution of information. Multiple research studies have demonstrated the positive effects of interactivity on social media use [75,77]. Playfulness is the hedonic value of social media and can influence the perceived usefulness and direct use of social media [48]. ...
Article
Full-text available
Background Social media has become widely used by individual researchers and professional organizations to translate research evidence into health care practice. Despite its increasing popularity, few social media initiatives consider the theoretical perspectives of how social media works as a knowledge translation strategy to affect research use. Objective The purpose of this paper is to propose a conceptual framework to understand how social media works as a knowledge translation strategy for health care providers, policy makers, and patients to inform their health care decision-making. Methods We developed this framework using an integrative approach that first involved reviewing 5 long-standing social media initiatives. We then drafted the initial framework using a deductive approach by referring to 5 theories on social media studies and knowledge translation. A total of 58 empirical studies on factors that influenced the use of social media and its messages and strategies for promoting the use of research evidence via social media were further integrated to substantiate and fine-tune our initial framework. Through an iterative process, we developed the Social Media for ImpLementing Evidence (SMILE) framework. Results The SMILE framework has six key constructs: developers, messages and delivery strategies, recipients, context, triggers, and outcomes. For social media to effectively enable recipients to use research evidence in their decision-making, the framework proposes that social media content developers respond to target recipients’ needs and context and develop relevant messages and appropriate delivery strategies. The recipients’ use of social media messages is influenced by the virtual–technical, individual, organizational, and system contexts and can be activated by three types of triggers: sparks, facilitators, and signals. Conclusions The SMILE framework maps the factors that are hypothesized to influence the use of social media messages by recipients and offers a heuristic device for social media content developers to create interventions for promoting the use of evidence in health care decision-making. Empirical studies are now needed to test the propositions of this framework.
... Zhang et al. (2015) stated in their research on brand loyalty in social commerce that social commerce empowers companies to promote their brand and products on social platforms. Reviewing the attractiveness of social commerce websites, Wirtz et al. (2013) found that social media technologies and functions have largely altered internet interactions. These changes affect the perceived attractiveness of websites. ...
... It is also reinforced by the research carried out by Kim et al. (2012), which stated that the quality of service on a website plays an important role in increasing the value of public spending and hedonism. Similar findings also reported that the existence of technology, clarity of information, and ease of access, increase the perception of a person's hedonic value (Wirtz, Piehler, & Ullrich, 2013). Therefore, it was concluded that the quality of a website aids in the development of hedonic shopping motivation. ...
Article
Full-text available
The sophistication of technology information has led to a series of innovative activities in the economy, particularly in buying and selling products and services both conventionally and online. Currently online activities provide opportunities for customers to get the desired needs. The purpose of this research is to examine the effect of website quality, hedonic shopping motivation, and impulse buying on customers' satisfaction of online shopping in Indonesia. Eight online marketplaces are the focus of this research. This study uses a quantitative approach. This is a structural equation research with data obtained from 177 students through an online questionnaire using a five-point Likert scale; the selection criteria is having shopped online from various universities in Indonesia. The statistical testing tool used is SPSS 26.0, with the effect between variables determined using Partial Least Square (SmartPLS 3.0). The findings of this study indicate that the nine proposed hypotheses are accepted, positively and significantly, directly or indirectly, which are supported by previous research to reinforce the findings that have been found. The interesting attributes associated with this study are hedonic shopping motivation and impulse buying that mediate the relationship between website quality and customer satisfaction of online shopping in Indonesia's marketplace.
... Agility also measures the degree to which a firm/fan page is able to sense and quickly respond to customer-based opportunities for innovation and competitive action (Roberts and Grover, 2012). Wirtz et al. (2013b) suggested that consumers assess social media attractiveness based on content-, social-and interaction-related factors. While the success of brand fan pages is determined by the attractiveness of the content and interactive features to a large extent, firms might lose their competitive advantage if they fail to monitor and respond to customers' dynamic needs in a timely manner. ...
Article
Full-text available
Purpose – The purpose of this study is threefold as follows: investigate the mediating effect of brand fan page attractiveness on the relationship between user gratifications and customer engagement with brand fan pages, determine whether fan page agility moderates this effect, and examine the influence of fan page engagement on customers’ share of wallet and resistance to negative brand information. Design/methodology/approach – Using an online questionnaire, 614 valid responses were obtained from the followers of multiple Facebook brand fan pages. Partial least squares-structural equation modelling was used to analyse the data. Findings – The results indicate that fan page attractiveness mediates the relationship between user gratifications and fan page engagement. However, this relationship is moderated by fan page agility. Fan page engagement increases customers’ share of wallet and resistance to negative brand information. This finding suggests that creating fan page content and interactions that are attractive to customers is not sufficient for promoting engagement; brand fan pages must also be agile to customers’ changing needs and competitors’ moves. Originality/value – By proposing and testing a novel moderated mediation effect, this study enriches the uses and gratifications theory and provides new insights into the underlying mechanisms and boundary factors driving fan page engagement. In addition, this study contributes to the customer engagement literature by introducing share of wallet and resistance to negative brand information as outcome variables. Keywords Customer engagement, Fan page attractiveness, Fan page agility, Social media, Uses and gratifications theory Paper type Research paper
... Concerning his understanding of the construct, suitable for our research context of the antecedents of SM website attractiveness illustrated before, Sutcliffe (2002: 138) states that: 'Attractiveness may be considered to be the result of matching the user's motivations and requirements with the design features on a website.' Furthermore, Wirtz et al. (2013) empirically investigate determinants of SM website attractiveness, which they define as the 'Perceived individual preference to use social media offers' (p. 23). ...
... Second, we measured User-Generated Content on the basis of Wirtz et al. (2013) and Tsai and Men (2013); we thirdly operationalized Public Administrator-Generated Content based on Porter and Donthu (2008) as well as Porter et al. (2012). Yet, for the latter construct, we further self-developed one item. ...
Article
With regard to the increasing use of social media channels in public administrations, this study investigates antecedents and consequences of public administration’s social media website attractiveness, focusing on the local government level. We derive a model based on the Uses and Gratifications Theory and apply a structural equation modeling approach by testing our model based on a survey data of 164 citizens in Germany using social media websites in the context of public administration. As a result, we find that Social Motivation, User-Generated Content and Public Administrator-Generated Content have a significant positive influence on Attractiveness. Moreover, Attractiveness positively affects both Intention to Use and Word-of-Mouth (WoM) Intention. Points for practitioners The attractiveness of public institutions’ social media websites such as Facebook depends on three factors: (1) users wish to get connected to other users and (2) the appeal of its content generated by the public institution as well as (3) by other users. Empirical data suggest that the increase in attractiveness of respective social media pages will make users use the social site more often and will also make users recommend the page to others. Against this background, social media page managers of public administration websites will focus on providing an open platform for citizens to exchange information and provide appealing and citizen-oriented content.
... Within the e-commerce realm, the information content of websites is an important element, and information quality is encompassed by information accuracy and relevance (Cao et al., 2005). However, as Wirtz et al. (2013) note, it is not often very clear which features may be more desired or accepted by users, complicating judgments of information quality. Moreover, Zheng et al. (2013) examine the role of information quality to investigate users' continued intention to participate in virtual communities (VC). ...
Article
Full-text available
Purpose The purpose of this paper is to call for a scrutiny of the dualist approach to business-to-business (B2B) and business-to-customer (B2C) marketing in industries driven by consumer-generated content. It posits that individual consumer-centric factors are influential for B2B marketing as well in sectors such as the travel industry and investigates the determinants of tourists’ intention to use social media websites for travel planning. Design/methodology/approach Integrating constructs from IS and marketing literature, the paper proposes information quality and perceived enjoyment as antecedents of perceived usefulness, attitude and intention to use. The research model is tested using data from social media users with experience in travel planning. Findings Results show that perceived usefulness and information quality are stronger predictors of attitude and behavioral intention than perceived enjoyment. Enjoyment was not found to be strongly influential. Relevancy and reliability of information and its usefulness concerning travel-planning needs were found more influential. Research limitations/implications Data were collected from social media users, raising possible issues of representativeness. Practical implications The paper offers clarity regarding antecedents of downstream user behavior which can be of significant value. Demarcations in B2B and B2C perspectives blur in the context of social media, enabling more effective integration. Originality/value The paper brings in and validates the roles of information quality and enjoyment as influencers of behavior. Identifying the travel industry as a sector having greater likelihood of B2BC convergence, the paper extends IS adoption research to user-interactive sites in the travel-planning context, which can benefit the consumer as well as the supply side.
... Effectiveness of social media is also measured in terms of communication, which is often explored in a two-way mechanism [18]. According to Wirtz et al. [26], social media facilitate its users in terms of providing ease of communication. SMEs tend to use features of social media so that it would make users enable to communicate and share their opinions with the organization. ...
Article
Full-text available
Acknowledging the widespread use of social media and the exponential growth of digital technology, a number of reputable organizations and small and medium-sized enterprises (SMEs) have shifted their traditional marketing tools to approach new markets for the growth of their businesses. Such companies have introduced their business over social media in order to gain greater attention from the consumers. However, the major concern addressed regarding how products and services are promoted online is regarding sustainable marketing. It is explored that most of the consumers tend to view online businesses by visualizing essential factors that reflect sustainability and thus, SMEs have started to analyze specific web atmospheric cues, which contribute in developing social media according to consumer behavior and their perceptions. To assess the research area, the following study is performed to understand possible measures that are significant in bridging business and consumer needs. This research incorporates a quantitative research method for gathering specific data by using questionnaires. From the findings of the research, it is analyzed that consumers are likely to perceive and give attention to social media by analyzing specific cues, including visuals, ethics, information, social, and security. It is concluded that SMEs could foster their online businesses by adopting effective sustainable marketing strategies aligned according to specific web atmospheric cues.
... Interpersonal attraction theory is a widely used framework to explain why and how a relationship is initiated and developed, wherein attractiveness refers to the extent to which others' attributes and abilities can satisfy one's different needs [20][21][22]. Some recent studies have demonstrated that attractiveness acts as an important driver of users' attitude and behavior in e-commerce [6,17,23,24] and social media contexts [25]. However, these studies largely focused on limited aspects of attractiveness, but ignored its multidimensional nature, which might result in potential conceptualization problems. ...
... The attractiveness of a website also comes from the benefits offered to the website users, such as visual appealing and easy to use website design, interactive and playful usage experience, or perceived relationship rewards [6,17]. Some other studies further suggested that attractiveness plays an important role in IS adoption and usage behavior [25,[65][66][67]. ...
Article
【Full-text available on request】The rapid growth and increasing convergence of social networking and e-commerce open up a new era of social commerce, wherein people are encouraged to engage in various social interactions that are conducive to commercial activities. However, current studies are limited in investigating the concept of social commerce engagement and the processes through which social commerce engagement is established. Drawing upon interpersonal attraction theory and relationship management perspective, this study proposes a research model to address the influences of technology attractiveness, which is composed of task, social, and physical attractiveness, on social commerce involvement and engagement. Considering that social interactions in social commerce community are often stimulated by users’ common interests in products and consumption activities, the moderating role of personal interest is further examined by applying personality literature to reveal how technology attractiveness and community involvement take effect in the social commerce context. Empirical results indicate that all the three aspects of technology attractiveness (i.e., task, social, and physical attractiveness) are positively associated with community involvement, which in turn affects social commerce engagement. In particular, involvement fully mediates the impact of physical attractiveness and partially mediates the effects of task and social attractiveness. Personal interest enhances the effect of social attractiveness, whereas it weakens the effect of physical attractiveness on community involvement. Personal interest also strengthens the positive relationship between community involvement and social commerce engagement. Findings emerged from this study will contribute to the current understanding of how social commerce engagement is formed and help practitioners improve community attractiveness and deliver differential attractiveness to users with different levels of personal interest.
... The willingness of participants to take actions as suggested by the marketing campaign, such as sharing the message with their friends and providing feedback on the message content Wirtz et al (2013) ...
... For perceived utilitarian value, we adapted the measures from Sirdeshmukh et al. (2002). For intention to repost, items from Wirtz, et al. (2013) were adapted into our research context. All the construct items were measured using 7-point-Likert scales, ranging from 1 (strongly disagree) to 7 (strongly agree). ...
Article
Full-text available
Grounded on the stimulus-organism-response (S-O-R) framework, we develop a research model by proposing participants' perceived utilitarian and hedonic value as the two key mediating mechanisms to transmit the effects of marketing stimuli and social media stimuli on participants' intention to repost a marketing message on social media. The survey data of 402 participants largely support the proposed research model. Interestingly, our data also suggest that marketing stimuli has more salient effects in predicting participants' reposting intention when compared to social media stimuli. We discuss the implications of these results in the context of social commerce.
... The authors of [6] described a conceptualization of websites attractiveness in the context of social media and its relevance for potential usage. After testing 237 users, the results of a structural equation model showed that social media website attractiveness was determined by the 2nd-order dimensions interaction orientation, social networking and useradded value. ...