Table 1 - uploaded by Yi Jin Lim
Content may be subject to copyright.
Source publication
Young consumers spend most of their time online in comparison to the working adults due to their great potential of buying power as well finding that online shopping is more convenient. The objective of this study is to investigate factors determining online purchase intention among the university students whereby variables such as attitude, subjec...
Contexts in source publication
Context 1
... shown in Table 1, all measurements resulted in high reliabilities with Cronbach's Alpha ranging from 0.846 to 0.961. The figures have fulfilled the acceptable value of > 0.70 as suggested by Lehman (2005);Nunnaly (1978);and Wells and Wollack (2003). ...
Context 2
... items that had been deleted since all items in the questionnaires were Vol.18, 2015 scored > 0.80. Since the value for online shopping behavior was 0.961 and the highest among other variables as shown in Table 1, it was considered as the best indicators among other variables while subjective norm context with Cronbach's Alpha value of 0.846 somehow indicated that some of the items were rather fluctuate and being inconsistent along the measures since it was adapted from four different authors (Ajzen 2006; Limayem et al., 2000;Shih and Fang, 2004;Taylor and Todd, 1995). ...
Similar publications
Standard power generation industry practices of inspection, machining, balancing, assembly and alignment have been developed by OEMs for newly manufactured rotors, and implicitly assume that rotors are within ideal dimensional specifications. However, applying these standard practices in the service industry can fall short for rotors with eccentric...
Technological advancement creates a new wave by changing the way of buying and selling goods and services on internet. Especially after the rapid growth of Internet, most of the businesses move to the click and mortars to increase revenue and ensure survival in the stiff competitive market situation. Recently, Bangladesh has experienced a tremendou...
It is usual for a consumer to search a product based on its category and go to related kind of shop to buy a product, e.g. food in supermarket, a pencil from a stationary shop and etc. While it is not uncommon nowadays for a shop to sell various categories of goods at the same time, like a newspaper stand do sell toys, an accessory shop has station...
Citations
... The impact of social media engagement by food and beverage brands on Generation Z has been extensively examined globally, with particular emphasis on its ability to cultivate a sense of community, enhance brand awareness and significantly influence consumer preferences. Empirical evidence indicates that consumer behaviour is a mediating factor between technological fluency and the persistence of purchase intention (Jin et al., 2015). Members of Generation Z are notably diligent in gathering information before making purchase decisions, and their exposure to online advertising frequently prompts them to seek out products through digital channels. ...
Purpose
This study aims to use the stimulus–organism–response (SOR) theory, with affective responses acting as a mediator, to investigate Generation Z’s online purchasing intentions concerning 0.0% alcohol beverages in Malaysia.
Design/methodology/approach
This study used a quantitative approach that used purposive sampling. Structural equation modelling was the primary data processing tool. Data collection used a cross-sectional design, gathering responses from 215 respondents consisting of Generation Z Muslim consumers in Penang, Malaysia.
Findings
The survey uncovered significant confusion among Muslim consumers regarding alcohol, with many mistakenly believing that beverages labelled as 0.0% alcohol are entirely alcohol-free. Surprisingly, the results indicate that Muslim consumers not only express an intention to buy 0.0% alcohol beverages in the future but also to promote them to friends and family. Hence, it suggests a potential risk of normalising the purchase and consumption of these products, especially among Generation Z Muslim consumers. It highlights the need for caution in flooding such products of 0.0% alcohol beverages in the Malaysian market.
Research limitations
This research is cross-sectional and relies on data from the population at a single point in time. Although no causal inference can be made, this research does provide a snapshot of the phenomenon representing the current state of actual behaviour and attitude towards 0.0% alcoholic beverages, which can be valuable for future research related to similar areas of study. Furthermore, this research only focused on Generation Z, as other generations and populations from different countries will enhance its results in the future. Additionally, this research only focuses on cues; other variables such as subjective norms, knowledge, awareness, halal logos and labelling could improve future results.
Practical implications
This study applies the SOR framework to investigate the determinants of Muslim consumers’ purchase intention towards 0.0% alcohol beverages. The results will be beneficial and significant as this research has focused on the context of 0.0% alcoholic beverages. SOR in this research provides a better understanding of the aspects of consumer behaviour in terms of stimuli that influence purchase intention. This study revealed that by examining the effect of stimulus (extrinsic, intrinsic and conflicting cues) on purchase intention, affective cues significantly affect the product of 0.0% alcoholic beverages. The confusion about the term alcohol contributes to the perception that 0.0% alcohol defines the product as free from alcohol and consumables. The Malaysian language authority may revise the terms of alcohol to avoid confusion between alcohol and khamr . The Department of Islamic Development Malaysia (JAKIM) may enhance the protective actions by approaching future Generation Muslim consumers through different channels such as social media, influencers, education centres and others to educate consumers on alcohol or products that are forbidden (haram) to consume. This study also suggests that collaboration between the JAKIM and the Ministry of Health Malaysia in improvising the Packaging Act can help reduce the potential of such beverages and perplexing products in the Malaysian market.
Original/value
The current study addresses the confusion caused by the term “alcoholic beverages” in Malaysian settings. Since this term describes all categories of alcoholic beverages in the market, thus when certain products highlight that the alcohol has been removed, the consumer’s acceptance also changes as they previously viewed the problem with these products as only due to alcohol-related issues. The ramifications of this issue highlighted the confusion faced by Muslim consumers, particularly about alcoholic beverages’ status in the market, despite a clear fatwa ruling regarding these issues presented by JAKIM when this product was introduced in the Malaysian market years ago. In addition, this study’s results also contribute towards expanding the theoretical knowledge using SOR theory concerning consumer behaviour in the Malaysian setting and the context of 0.0% alcohol beverages.
... This concept extends to mobile applications as well, where Purchase intention represents the consumer's readiness to buy through such platforms (Martinsa et al., 2019). Moreover, Jin et al. (2015a) highlight that consumer behavior encompasses all actions related to Purchase, using, and disposing of goods and services, as well as the mental and behavioral processes that accompany these activities. ...
The digital Ecosystem is a multifaceted network that includes social media, e-commerce, socio-commerce, and gaming, where each component influences the others. Social media, for instance, has fostered the growth of socio-commerce by merging social interactions with commercial activities. This research explores the dynamics within this Platform, focusing on factors that drive Purchase intentions, particularly among the Alpha Generation, who are growing up in a digital-first world. The study finds that Attitude, Flow Experience, and Subjective Norms all significantly affect Purchase intentions. Among these, Attitude is the most influential, highlighting how consumers' emotions, feelings, and beliefs shape their Purchase decisions. This is especially important for the Alpha Generation, who are deeply embedded in digital culture and highly influenced by their online experiences. The significance of Flow Experience, which refers to the enjoyment and engagement during the Purchase process, emphasizes the need for a positive shopping experience to enhance purchase intentions. Additionally, Subjective Norms, or the impact of societal expectations and social pressures, play a crucial role in consumer decision-making, particularly for the socially connected Alpha Generation. The research quantitative approach and correlational design, confirms that these factors are key determinants of Purchase intention, aligning with existing consumer behavior theories. The study's sample of 115 participants met the required criteria, ensuring reliable and valid findings.
... Several studies have confirmed that purchase intention can play a mediating role in the relationship between exogenous and endogenous variables such as subjective norms (L.Y. Jin, 2025), purchasing behavior and lifestyle (S. Smith, 2010). ...
Since the world has been changed because of the dramatic developments and incentives of technology, E-commerce industry plays a vital role as one of the key economic sectors in Vietnam. Moreover, E-commerce has become a highly influential field in the era of globalization Particularly, e-commerce shopping platforms are considered as a mainstream in the online shopping trend. These platforms provide us vast opportunities for both buying and selling different products including industrial, agricultural products and even technical and technological equipment. OCOP MART e-commerce platform's influence is still limited on younger generations (Government, 2023).Therefore, the authors conducted research focusing on the main factors: product attributes, lifestyle, subjective norms, brand trust, and purchase intention to clarify the factors
The study is analysed of qualitative and quantitative methods, then the author conducted a survey of 201 Vietnamese consumers over 18 years old nationwide. After collecting the responses, the data were analyzed using SmartPLS software to check the reliability of the Cronbach's Alpha scale, then performed exploratory factor analysis (EFA), a deeper analysis of the model. Linear structure SEM. Research results have shown that purchase intention has a strong impact on agricultural product purchasing behavior on OCOP MART. Although the OCOP MART e-commerce flatform has not been familiar with consumers, studying on factors such as customer satisfaction, brand trust, lifestyle, subjective norms, and product attributes will lead to consumers' purchase intention. From the results of this study, the author has drawn conclusions and management implications for businesses and consumers. . Therefore, it would help protect consumer interests and increase revenue and traffic for businesses.
... However, a number of studies found the relationship between attitude and purchase intention inconsistent. Contrastingly, it was found that attitude does not directly impact purchase intention and that there is no positive or significant relationship found between the attitude, specifically cognitive attitude, and purchase intention [15][16][17][18]. On the other hand, purchase intention is defined as "a person's desire to make a purchase on a product or service in future and is considered as one of the components of behavior characteristic in consumption attitude." ...
This study describes the respondents' knowledge on the information about life insurance, their attitude in terms of cognitive and behavioral attributes, and the respondents' intention to purchase it. It aimed to determine the effect of knowledge and attitude on purchase intention towards life insurance. The approach used in this study was Quantitative. The findings revealed that the respondents possessed high knowledge and positive attitudes towards life insurance, with strong purchase intentions. Furthermore, the study identified both knowledge and attitude as significant predictors of purchase intention, with attitude having a stronger effect which implies that a person’s intention to purchase life insurance would be higher if they had a good attitude towards it. These findings suggest that positive attitudes play a crucial role in influencing purchase decisions for life insurance
... Young adults are defined with different age ranges. Much of the literature classifies young adults as between 18 and 34 years old (Intermill et al., 2022;Jin et al., 2015;Nour et al., 2016;Rossenkhan et al., 2021;Wong et al., 2021). Thus, in accordance with previous studies, 18 to 34 years old individuals were selected as the samples for this study. ...
The financial industry has been impacted by the increased use and reliance on digital technologies, which has resulted in the digitalization of financial products, services, and providers. This transformation highlights the importance of individuals' digital financial literacy (DFL). Accordingly, this study determines the prevalence of DFL among young adults in Malaysia. An online questionnaire was designed using Google Forms and a Uniform Resource Locator (URL) link was used to distribute the survey on several social media platforms. Respondents were selected using a convenience sampling and 229 responded to the survey. The survey sought to measure DFL in four dimensions: knowledge of digital financial products and services, awareness of digital financial risks, knowledge of digital financial risk control, and knowledge of consumer rights and redress procedures. The results show that Malaysian young adults score medium-high to high on all four dimensions of DFL and have a good understanding of DFL. This study is important for both academics and practitioners. It contributes to the limited knowledge in DFL, which is a new concept with little empirical evidence, and thus serves as a catalyst for future DFL research. As the world progresses towards digitalization, having DFL is essential. This study supports the government, educational institutions, and policy makers in developing financial literacy programmes and policies related to DFL towards improving the well-being of Malaysians and the national vision of shared prosperity to become a high-income nation by 2030.
... Nurcahyo et al. (2017) Hsieh dan Liao (2011) mendapatkan hasil bahwa niat pembelian online berpengaruh positif dan signifikan terhadap pembelian online mahasiswa sarjana di taiwan. Penelitian oleh Jin et al. (2015) menemukan bahwa niat berpengaruh positif dan signifikan terhadap pembelian online pada generasi muda di Malaysia. ...
The Indonesian E-Commerce market, especially in the retail industry, is undergoing a phase of development, but behind the rapid growth of E-Commerce there are contradictory business issues related to online buying behavior. When internet usage is increasing in online shopping activities, a large number of prospective consumers actually decide to cancel at the final stage of completing online transactions, namely at the payment stage. The increase in the value of E-Commerce transactions was not followed by an increase in the ratio of online transaction settlement. The purpose of this research is to explain the effect of trust and Electronic Word of Mouth on online purchase intentions and online purchases, the mediating role of online purchase intentions, and the demographic moderation role on the effect of online purchase intentions on online purchases. Theories used as references are Theory of Planned Behavior (TPB) and Social cognitive theory. Respondents in this study were people of Denpasar City who had purchased fashion products online, in the past one month with a minimum age of 17 years, and had at least 1 purchase. Data analysis was performed using PLS (partial least square). The results of this study indicate that trust has a positive but not significant effect on online purchases and on online purchase intentions has a positive and significant effect, E-WOM has a positive and significant influence on the intention of online purchase and online purchase, intention to purchase online has a positive effect and significant to online purchases. Online purchase intention mediates perfectly the effect of trust in online purchases, while the partial influence is shown by online purchase intention in mediating the effect of E-WOM on online purchases, and demographics are not able to moderate the influence of online purchase intentions on online purchases.
... The likelihood that respondents will make an online purchase increase with their level of website trust [10]. Yi Jin Lim researched factors influencing online purchase intention among university students for two years, testing variables such as attitude, subjective norm, trust, purchase intention, and conduct, and came to the same conclusion [11]. Similarly, Mahmoud Saleh discovered that attitude has an impact on buying intention. ...
In-game advertising (IGA) is a relatively new type of advertising that has evolved in recent years. It has received much attention from the advertising sector, and its success may be ascribed to its exceptional delivery effect. This research aimed to discover how IGA influences consumers' purchasing intentions. This article employed the Theory of Planned Behavior (TPB) and the SWOT analysis for further investigation. According to the findings of this study, the pertinence, diversity, and acceptability of commercials by consumers increase people's purchase intention. In contrast, its rigid form, lack of participation, and compulsion would result in consumer loss. Nevertheless, certain methods for improving consumer intent, such as using game avatars as spokespersons for in-game marketing. Nonetheless, a lack of standards and a failure to perform in all areas of the sector have a negative impact on an individual's purchasing intention. As a result, the consumer's mindset influences people's purchase intention when it comes to IGA utilities. The other contributing factors in this and others.
... Studies conducted on online shopping show positive and significant effect of attitude on shopping behaviour (Yang, Lester & James, 2007;Barchi, Belenger& Hicks, 2008;Amoroso &Hunsinger, 2009;Jamil, 2012;Gangwal&Bassa, 2016;Hadi, Lotfabadi, Kouchakzadeh, &Faraji, 2017;Redda, 2019). Be that as it may, Al-Jabari (2013) and Lim, Osman, AbdulManaf, &Abdullah (2015) found out that attitude has no effect on online shopping in their study. Based on the review, this study will examine attitude of staff of University of Maiduguri and determine if indeed it is a determinant factor of their online shopping behaviour. ...
... However, laohapensang (2009) found an insignificant effect of attitude on online shopping intention. Mat Nikand Sentosa (2008) and Al-Jabari (2013) found in their studies that intention did not mediate the relationship between attitude and online shopping behaviour, on the contrary, Lim et al., (2015) report full mediation of intention on the relationship between attitude and online shopping behaviour. ...
... Attitude was found to have no influence on online shopping behaviour and purchase intention which is in line with the findings of Al-Jabari (2013) and Lim et al. (2015) in their separate studies where they found no effect of attitude on both intention and actual online shopping. On the other hand, quite a number of studies reveal significant effect of attitude on online shopping behaviour (Yang et al., 2007;Barchiet al., 2008;Amoroso & Hunsinger, 2009;Jamil, 2012;Gangwa l& Bansal, 2016;Hadi et al., 2017;Redda, 2019). ...
Online shopping behaviour of consumers remain significant to the success of online businesses thus, understanding the drivers of the behaviour is paramount to online marketers to sustain being the preferred choice of consumers. Numerous studies on factors that influence online shopping behaviour have been conducted in different countries around the world with varying results that are not consistent; certainly, an obvious need exists to resolve these inconsistencies. Thus, based upon the rationale for the study, the mediating effect of purchase intention on the influence of attitude on online shopping behaviour of staff of University of Maiduguri is examined. A survey research was conducted on 450 staff of the University who were selected using purposive sampling. Both descriptive statistics (frequency, percentages, mean, and standard deviation) and inferential statistics (Partial Least Squares-Structural Equation Modelling) were used for data analysis and hypothesis testing while bootstrapping was used to determine mediation effect. The study reveals that purchase intention has no mediating effect on the influence of attitude on online shopping behaviour and recommends that online marketers should focus on improving consumer attitudes towards their businesses to maintain attitude consistency, of particular interest should be the behavioural aspect since behaviour normally tends to follow from affective and cognitive aspects.
... Redda, (2019), Rameez and Kalathunga (2019), Giampietria, Verneaub, Giudicec, Carforad and Fincoa (2018) all found positive significant influence of attitude on purchase intention. Contrastingly, Al-Jabari (2013), Lim, Osman, AbdulManaf, &Abdullah (2015) and Trisna and Sefnedi (2018) found out that attitude has no influence on online purchase intention in their studies. To resolve these inconsistencies and bridge the theoretical gap, there is an apparent need for further research to provide a clearer understanding of how the predictor variable affects the outcome and what governs the relationship, hence, the need to introduce a mediator variable, which may provide a premise for understanding the phenomena. ...
... Studies conducted on online purchase intention show positive and significant influence of attitude on online purchase intention (Redda, Yakasai & Jusoh, 2015). Be that as it may, Limbu et al. (2012), Al-Jabari (2013), Lim et al. (2015), Trisna and Sefnedi (2018) found out that attitude has no influence on online purchase intention in their studies. Based on the review, this study examined the attitude of staff of University of Maiduguri and determine if indeed it is a determinant factor of their online purchase intention. ...
... Attitude was found to have no influence on online purchase intention which is in line with the findings of Limbu et al., (2012), Al-Jabari (2013), Lim et al. (2015), Trisna and Sefnedi (2018) in their separate studies where they found no effect of attitude on both intention and actual online shopping. Generally, attitude is believed to be one of the factors that lead to adopting behaviour implying that consumer attitudes influence their purchase decisions. ...
Online purchase intention is driven by motives, therefore it is vital for marketers to study and understand them so that they can adopt marketing strategies that will ultimately lead to increased sales. Studies on antecedents of online purchase intention have been conducted with varying results that are inconsistent; indeed, an obvious need exists to provide clearer understanding. Consequently, based upon the rationale for the study, the mediating effect of trust on the influence of attitude on purchase intention was examined. The theoretical concept developed was empirically tested through a survey of 280 female students of university of Maiduguri that were selected using purposive sampling, while PLS-SEM was used for data analysis and hypotheses testing. The results reveal that trust acts as a full mediator on the influence of attitude and purchase intention and recommends online marketers to enhance trust towards online vendors/companies by building and maintaining positive image.
... Hasbullah et al. (2016) stated that subjective norm influences the buying online behavior. However, the trust was rejected in this study which contrary to the previous study which shows a significant influence towards the purchase intention as stated in (Jin et al., 2015b). ...
p> Facing the fierce completion in online shopping in Indonesia, this study aims to find out the drivers to increase online shopping behavior through purchase intention, attitude, subjective norms, perceived behavior control, perceived enjoyment, and trust. This study applied a quantitative approach with a survey as the method and gathered 373 samples in Greater Jakarta as the place of study. Looking at the complexity of the relationship, the data were analyzed using structural model. This study reveals that to increase the purchase intention of customers companies must consider perceived enjoyment, along with attitude, subjective norm, and perceived behavioral control. In addition, the purchase intention is the best driver to increase the shopping behavior through online among customers. However, trust was rejected in this study. This study also provides implications for managers and future directions based on the limitations of this study. </p
