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Over the past decade, the contemporary literature has addressed the emerging factors influencing the new economy of over-the-Internet and Over-The-Top (OTT). The growth of the OTT market conveyed the need for the discussion on the best possible and most appropriate regulatory approach that should be undertaken. This study emphasizes the importance...
Context in source publication
Context 1
... with regards to the impact of OTT services on the telco business, OTT services may provide alternative services ranging from communication (WhatsApp, Facebook, Skype) to video (Netflix, Hulu), and other complementary benefits (information services). Finally, with regard to the influence of OTT services on data transmission network traffic and infrastructure, these services might provide different levels of media content or transmission capacity (i.e., YouTube, Skype with high requirements that forces the telco industry to invest and carry out upgrades on their networks) (Kraemer & Wohlfarth, 2015) (Figure 6). ...
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