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... the subjects were provided with an introduction to avatars and what they do on websites. They were presented with four separate product purchasing scenarios, each emphasising the purchase of a different product (see Table 2), for which they may enlist the aid of an avatar to assist them in making their decisions. The subjects were asked to indicate if they would be willing (yes/no) to use an avatar (in general) to assist in furnishing information regarding appropriate products for each of the four products. ...

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