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Pricing factor elements (compiled by the authors)

Pricing factor elements (compiled by the authors)

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FIG. 1. The Southwest Airlines low-cost, no-frills model (doganis, 2006)
FIG. 2. ryanair's cost reduction techniques (lawton, 2000)
FIG. 4. Strategic direction factor elements (compiled by the authors)
FIG. 5. Pricing factor elements (compiled by the authors)
+1 FIG. 6. COfA factor elements (compiled by the authors)
A FRAMEWORK FOR ASSESSING THE LOW-FARE MODEL IN THE AIRLINE INDUSTRY
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  • Jan 2011
Despite the popularity of the “low-fare” (or sometimes called “no-frills”) airline business model, no comprehensive framework has ever been developed to evaluate the level of implementation of this business model. In the paper, we propose a framework for evaluating the extent to which an airline has implemented a “low-fare” business model. The fram...
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Context 1
... Europe, however, the European Union has regulated and improved the rights of passengers, mainly to guarantee compensation in cases of denied boarding, long delays, or cancellations (European Commission, 2004). Figure 5 illustrates the final sub-dimension STRAFA. ...