Figure 5 - available via license: Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported
Content may be subject to copyright.
Source publication
Tourism represents one of the sectors with the highest growth, and the upward trend of evolution implies the anticipation and adaptation to the changes in travel behavior. Currently, young travelers represent an important segment of the global tourism market. Generation Z decision-making processes are influenced both by the specific characteristics...
Context in source publication
Context 1
... asked about the preferred travel accommodation, worldwide members of Generation Z mention budget-friendly hotels -rated three stars or below -as their primary option (35%), followed in order of frequency of responses by staying with family or friends and luxury hotel/condominium/4-5-star resort ( Figure 5 -Preferred travel accommodation of Gen Z worldwide). Regarding the intention to spend more on travel products in the next year, the opinions of Generation Z worldwide were divided. ...
Similar publications
The development of Changes in new trends in alpha tourism has become a significant phenomenon in society after the COVID-19 pandemic, especially Generation Z who is quite active in following this trend. The phenomenon of FOMO or Fear of Missing Out, the hesitation to miss out on experiences or information, has emerged as an issue among Generation Z...
Citations
... A sense of confidence in oneself and the destination will foster more positive perceptions of solo travel among tourists, which in turn will lead to a reduction in the tendency to dwell on the perceived difficulty of performing a given behaviour or activity (Heiny et al., 2019). In this context, Generation Z, which is characterised by independence, a proclivity for freedom, and a penchant for spontaneity, evinces greater confidence in undertaking a given action or activity (Popşa, 2024). In the context of this explanation, the following hypothesis is proposed: H6b: Trust mediates the effect of Perceived Behavioural Control on Solo Travel Intention In light of the aforementioned hypotheses, the following research framework is presented for consideration (see Figure ...
Objective: This study investigates the relationship between perceived risk and perceived behavioural control on Gen Z's solo travel intention mediated by trust. Design/Methods/Approach: A purposive sampling method was used to collect data through an online questionnaire using Microsoft Forms. A total of 404 respondents were collected from Gen Z. Data analysis was conducted using PLS-SEM through outer and inner models by using SmartPLS 4. Findings: The findings suggest that perceived risk and perceived behavioural control have a direct impact on solo travel intention. In addition, the mediating effect of trust has an indirect impact on solo travel intentions. Originality/Value: This study adds the mediating effect of trust in testing risk factors and behavioural control on Gen Z's solo traveling intention. The context of solo traveling remains under-researched in Gen Z, due to the relatively new phenomenon of solo traveling and the lack of Gen Z solo travellers. This research aims to fill the gap by highlighting these important aspects. Practical/Policy implication: This research provides several implications for practitioners, stakeholders and app developers in the tourism industry in making decisions to develop safe solo travel for potential solo travellers. Building cooperation to ensure safe destinations for solo travellers, creating solo travel apps, promoting safe solo travel on social media, and building flexible policies.
... Integrasi nilai budaya lokal menunjukkan pengaruh yang signifikan terhadap minat menginap (β = 0,36, p < 0,001), dengan pengalaman kuliner lokal menjadi faktor dengan penilaian tertinggi (mean = 4,37). Temuan ini konsisten dengan penelitian (Popşa, 2024) yang mengidentifikasi adanya pergeseran preferensi wisatawan yang semakin mencari pengalaman autentik dan bermakna. Yogyakarta, sebagai pusat budaya Jawa, memiliki kekayaan kuliner yang dapat menjadi proposisi nilai unik bagi hotel. ...
Pertumbuhan sektor pariwisata di Yogyakarta telah meningkatkan kebutuhan akan akomodasi berkualitas tinggi, khususnya hotel bintang 4 dan 5. Penelitian ini bertujuan untuk menganalisis properti hotel yang paling mempengaruhi minat menginap masyarakat Indonesia, baik dari aspek fisik, non-fisik, integrasi nilai budaya lokal, maupun praktik keberlanjutan. Metode yang digunakan adalah survei kuantitatif eksplanatori dengan 385 responden, dianalisis menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa properti fisik hotel seperti lokasi strategis dan kualitas fasilitas kamar memberikan pengaruh terbesar terhadap minat menginap, diikuti oleh kualitas pelayanan staf dan reputasi hotel sebagai properti non-fisik. Integrasi nilai budaya lokal, terutama kuliner autentik dan desain interior bernuansa Jawa, juga berkontribusi signifikan. Sementara itu, praktik keberlanjutan seperti pengurangan plastik sekali pakai memiliki pengaruh positif, namun lebih moderat. Temuan menunjukkan adanya perbedaan preferensi berdasarkan usia dan pendapatan, dengan generasi muda lebih menghargai aspek budaya dan keberlanjutan, sementara pendapatan tinggi fokus pada kenyamanan dan layanan. Penelitian ini menyarankan hotel untuk mengembangkan strategi diferensiasi melalui peningkatan kualitas fisik dan pelayanan, pelibatan nilai budaya lokal, serta optimalisasi keberlanjutan dan pemasaran digital untuk meningkatkan daya saing.
... Specifically, for this study focusing on Generation Z, tourists appear to prioritize emotional narratives and firsthand experiences over factual content. Popsa [29] supports this by noting that Generation Z tends to rely more on emotionally engaging content for decision-making. ...
... Brand loyalty among Generation Z is a rapidly evolving phenomenon that reflects the unique values and preferences of this cohort. Unlike previous generations, Gen Z exhibits a strong inclination towards brands that align with their social values, including sustainability, inclusivity, and ethical practices (Orea-Giner and Fusté-Forné, 2023; Kara and Min, 2024;Gross-Gołacka, 2020;2022;2024). ...
... What is more Gen Z, an increasingly significant group of future travelers, prioritizes cultural understanding, foreign language learning, and unique experiences in their travel decisions (Popşa, 2024). Additionally, they pay particular attention to proenvironmental and sustainability (Han, Kim, Kiatkawsin, 2017;Ribeiro et al., 2023). ...
... Brand loyalty among Generation Z is a rapidly evolving phenomenon that reflects the unique values and preferences of this cohort. Unlike previous generations, Gen Z exhibits a strong inclination towards brands that align with their social values, including sustainability, inclusivity, and ethical practices (Orea-Giner and Fusté-Forné, 2023; Kara and Min, 2024;Gross-Gołacka, 2020;2022;2024). ...
... What is more Gen Z, an increasingly significant group of future travelers, prioritizes cultural understanding, foreign language learning, and unique experiences in their travel decisions (Popşa, 2024). Additionally, they pay particular attention to proenvironmental and sustainability (Han, Kim, Kiatkawsin, 2017;Ribeiro et al., 2023). ...
... As digital natives, Generation Z demonstrates strong proficiency in social media use and is anticipated to play a significant role in the future of the tourism industry (Yudhistira et al., 2023). This generation increasingly seeks meaningful travel experiences that allow them to connect with local heritage and culture, explore natural landscapes, or participate in wellness activities (Popşa, 2024). In addition, Pricope Vancia et al. (2023) stated that one characteristic of Generation Z tourists is their habit of sharing their trip on social media, which makes them influencers for their online friends. ...
Social media has become an important platform for sharing travel experiences, where information tourists share can influence prospective tourists' perceptions and decision-making processes. Understanding what motivates tourists, particularly Generation Z tourists, to share their experiences on social media is critical for destinations and marketers. This study investigates the influence of memorable travel experiences on social word-of-mouth (sWOM) intentions of Generation Z tourists in Indonesia through the mediating roles of destination attachment and tourist satisfaction. Additionally, this study examines how positive emotions moderate the relationship between memorable travel experiences on both mediators. This quantitative study used purposive sampling to collect data from 519 Indonesian Generation Z tourists, which was then analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4. The findings show that memorable travel experience directly influences sWOM intentions. Destination attachment and tourist satisfaction positively mediate the relationship between MTE and sWOM Intention. However, the moderating effect of positive emotions was not supported, indicating that positive emotions did not strengthen the relationship between memorable travel experiences and the two mediators. This study is beneficial for tourism practitioners, as understanding these dynamics can help enhance sWOM intentions and optimize positive online recommendations to attract and retain Generation Z tourists.
... Marketing innovations enhance brand image and attract targeted guest segments through advanced technologies and creative strategies (Ramirez, 2023;Dy-Zulueta, 2024), supporting premium pricing and effective location promotion Rane et al., 2023). Technical innovations significantly improve service quality and operational efficiency (Popsa, 2024;Salam et al.,2024;Wang et al.,2014). These technologies, coupled with physical upgrades, enhance visual appeal and guest satisfaction, strengthening the hotel's market position (Hameed et al., 2021;Oaky, 2023). ...
... As a result of global events that have sparked emerging trends in travel preferences, travellers are increasingly prioritizing health and safety, choosing domestic and nature-based experiences, adopting slow and sustainable travel practices, utilizing remote work opportunities, seeking cultural immersion, and embracing technologyenabled contactless travel solutions (Popşa, 2024). These changing tastes, which reflect changing consumer behaviours and beliefs in response to societal changes and international events, will influence the tourism industry. ...
The hospitality and tourism industries are a critical component of the world economy. However, it is also significantly impacted by world events such as major sporting events, natural catastrophes, pandemics, and economic downturns. This study examines how big events, like the Olympics, impacted by the COVID-19 pandemic, affect tourist behavior and hotel occupancy rates. The study aims to provide valuable insights to stakeholders so they may develop strategies to enhance resilience and capitalize on opportunities by analyzing these repercussions. The three main objectives are finding new travel trends, examining how events impact travel pat-DOI: 10.4018/979-8-3693-7021-6.ch001 2 terns, and evaluating how economic downturns impact traveler behavior. This study offers vital guidance for academics navigating a rapidly changing environment, government decision-makers, and practitioners in the sector.
Der schweizerische Tourismus ist dank seiner internationalen Gästebasis beson-ders Einflüssen wie dem Klimawandel, internationalen Konflikten und dem rapiden technologischen Wandel ausgesetzt. Für eine nachhaltige Entwicklung der Bran-che auf Destinationsebene ist es deshalb essenziell, dass die Auswirkung von Trends schnell abgeschätzt und passende Massnahmen rechtzeitig ergriffen wer-den können. Leider sind viele der etablierten Indikatoren im Tourismus für eine solche Früherkennung oft ungeeignet, teils aufgrund ihrer eingeschränkten Verfüg-barkeit, teils aufgrund mangelnder Zuverlässigkeit. Deshalb besteht ein Bedarf, die Relevanz von Trends für Destinationen zuverlässig zu quantifizieren und mittels der Erschliessung von neuen Datenquellen zu überwachen. Die vorliegende Studie adressiert das Bedürfnis nach einer solchen datengetriebener Trendanalyse. Ba-sierend auf den Daten einer Workshopreihe unter schweizerischen Destinations-managementorganisationen (DMOs) sowie Interviews und einer Umfrage unter 17 Branchenexpert:Innen, wird der Einfluss von aktuellen Trends auf den schweizeri-schen Tourismusmarkt eingestuft. Zusätzlich werden für die am stärksten gewich-teten Trends vielversprechende Datenquellen zu deren Überwachung vorgeschla-gen. Die Resultate leisten somit einen Beitrag zu der Entwicklung von datenbasier-ten Managementsystemen, welche für die zukunftsorientierte Steuerung und Aus-richtung von Destinationen notwendig sind.
