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Potential for competitive advantage  

Potential for competitive advantage  

Source publication
Technical Report
Full-text available
Small and medium business organisations (commonly referred to as SMEs) are the backbone of the European economy, yet little is understood about how these firms are adopting digital technologies, and deploying them to build competitive advantage. This is problematic because digital technologies can support intelligence gathering, cost reduction and...

Context in source publication

Context 1
... r espondents also felt that using digital technology gave their organisations a relative advantage when it came to promoting products and services via the Internet (Figure 7). This was particularly so for respondents in Ireland and Spain. ...

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