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In today's marketing landscape, social media influencers influence consumer perceptions, emotions, and purchasing decisions. This study seeks to delve into how the attributes of food influencers, such as perceived enjoyment, professionalism, and credibility, impact consumer engagement and behavioral intentions towards food products. The current stu...
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... Because of its aims, its funding criteria, and centrality in the Swiss funding landscape, the NRP 71 constitutes an ideal empirical basis for studying transdisciplinary interactions between researchers and practitioners and their relevance for addressing complex problems; in this case, Switzerland's energy transition. The quality of TD in the Swiss NRPs as well as the factors that determine this quality and the ensuing contribution of research to the economy, politics, and society have been the subject of several studies (Freiburghaus and Zimmermann 1985;Kolarz et al. 2018;Sager et al. 2019). However, the present study is the first to systematically include the experiences not only of all researchers but also of all practitioners involved and to link the answers of researchers and their partners in practice. ...
We present results of a survey conducted with researchers and practitioners involved in a Swiss National Research Programme on steering energy consumption. We analyse what motivates practitioners and researchers to engage in a collaborative research project, their perception of the collaboration intensity in different project phases, and the extent to which the research project provided useful results for practitioners. Our analyses demonstrate that the intensity of collaboration is a key driver of successful collaboration as it fosters trust between researchers and practitioners. Thereby, it increases the usefulness of the research project for practitioners and their perceived contribution to the success of the research project. Research programmes should thus (1) foster trust through incentivising collaboration between research and practice; (2) facilitate the development of a shared understanding of researchers’ and practitioners’ respective roles; and (3) support the inclusion of practitioners in the project development phase through financial support during the proposal-writing phase.
