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Photographs participating in Attenberg's Facebook contest (see online version for colours)

Photographs participating in Attenberg's Facebook contest (see online version for colours)

Context in source publication

Context 1
... once again this promotional scheme is met with poor participation, since only five photos were posted on the film's official Facebook page (see Figure 5). The reason can presumably be found in the fact that this kind of use of the social mediaespecially Facebook -is not usually met in marketing film products, but it has for long been put down to practice by major cultural organisations, in order for them to broaden their audience and establish a more interactive relationship with it (Gonzalez, 2017). ...

Citations

... Therefore, Wu Jingqing's study emphasises that the Chinese film industry must also continue to optimise its own media marketing capabilities in order to take the path of sustainable development, and the promotion and distribution of "Small Times" is a good example of this [3]. Similarly, the profound impact that big data has had on the film and television industry is mentioned in the studies of Ling Zhang and Eirini Sifaki; Maria Papadopoulou [4,5]. Many scholars also focus on studying the important role of Microblogging in film marketing [6]. ...
Article
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... Compared to other areas where the relationship between digitalization and sustainable development has been well researched, research in the field of cultural industries has lagged behind and received little attention. Although scholars have begun to explore this [40,41], there are still relatively few relevant studies. Future researchers could use larger samples and better methods to explore how CGI digital technology works to improve the sustainability of animated films, as well as providing more specific case studies. ...
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