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Phase 2. The use of sense across product categories: self-report findings. The bar charts show how each sense was stated to be used across product categories, with reference to A) touch, B) hearing, and C) smell All data are represented as mean ± SE; all asterisks mark statistically significant differences, with p ≤ .05
Source publication
The literature on the consumption patterns of specific categories of consumers, such as people with disability, remains limited to date. This study explored the explicit consumer experience of a group of visually impaired (VI) consumers in-store using behavioural and self-report measures. A VI and a control group explored three different product sh...
