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Phase 1. Identification of a product: behavioral results. A) Bar chart shows the level of accuracy in recognizing the category products for the two groups. B) Bar graph displays the significant differences in the recognition times for the two groups according to the different categories of products. All data are represented as mean ± SE; all asterisks mark statistically significant differences, with p ≤ .05
Source publication
The literature on the consumption patterns of specific categories of consumers, such as people with disability, remains limited to date. This study explored the explicit consumer experience of a group of visually impaired (VI) consumers in-store using behavioural and self-report measures. A VI and a control group explored three different product sh...
